Available to hire
I don’t just create content. I build presence and solve business challenges.
As a Public Relations & Digital Communication graduate (GPA 3.64) with 3+ years of multi-client management experience, I bridge the gap between creative execution and measurable growth. From shifting consumer brand demographics to translating complex public policies into high-engagement narratives, my focus is always closed-loop marketing: turning audiences into active communities.
Experience Level
Language
Indonesian
Fluent
English
Fluent
Work Experience
Media & Communications Specialist / Social Media Specialist at Selera Pedas ABC (FM CG)
January 1, 2026 - PresentDrove full social media strategy with target audiences and continuous content creation across platforms; achieved notable engagement and reach.
Marketing & Social Media Specialist at MUDA / Global Future X Campaigns
July 1, 2024 - May 1, 2026Developed a full social media strategy for MUDA campaigns; achieved approximately 140.5% growth in Instagram impressions and views. Led MUDA30 campaign: 450+ applicants, +5,000 Townhall Muda followers, +3,000 Global Future X followers. Planned and optimised digital ads to raise programme registrations.
Campaign Lead at MUDA Campaign (Town Hall MUDA / Global Future X)
July 1, 2024 - May 1, 2026Drove major audience growth: @globalfuturex +250%, @townhallmuda.id +566% follower growth. Managed multi-platform content across Instagram, LinkedIn, and YouTube. Led MUDA30 campaign: 450+ applicants, +5,000 Townhall Muda followers, +3,000 Global Future X followers within campaign period.
Marketing & Social Media Specialist at GGCS ID
January 1, 2024 - February 1, 2025Built the school's digital presence from zero — content direction, branding, tone of voice, and full social media kit. Created end-to-end marketing materials: logo, social media content, banners, uniforms, merchandise, and event collaterals. Executed Basketball Scholarship Campaign (50+ applicants) and Info Session events attended by 100+ parents.
Communication Policy Internship at Pijar Foundation
August 1, 2023 - July 1, 2024Developed weekly content ideas aligned with national development priorities for the program team. Translated complex policy materials into accessible social media narratives and public communication tools. Managed posting schedules, audience engagement tracking, and content consistency across programme platforms.
Education
Bachelor of Public Relations & Digital Communication at LSPR Institute of Communication & Business
September 1, 2020 - July 1, 2024Bachelor of Public Relations & Digital Communication at LSPR Institute of Communication & Business
September 1, 2020 - July 1, 2024Qualifications
Public Relations & Digital Communication — Edith Cowan University, Australia
January 11, 2030 - June 30, 2026Public Relations Officer — BNSP (Indonesia Professional Certification Authority)
January 11, 2030 - June 30, 2026CEFR C1 English Certification — British Council
January 11, 2030 - June 30, 2026Public Relations Officer — BNSP (Indonesia Professional Certification Authority)
January 11, 2030 - June 30, 2026CEFR C1 English Certification — British Council
January 11, 2030 - June 30, 2026Public Relations & Digital Communication — Edith Cowan University, Australia
January 11, 2030 - June 30, 2026Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services, Government, Software & Internet
- Audience Shifting & Segmentation: Successfully transformed target demographics for legacy FMCG brands to align with regional business pivots.
- High-Volume Content Operations: Single-handedly engineered 1,000+ targeted campaign scripts and creative copies under tight retail market timelines.
- Public Policy Storytelling: Humanized complex public policy materials, national priorities, and environmental frameworks into high-value, high-engagement digital content formats.
- Zero-to-Launch Branding: Built full social media kits, dynamic editorial plans, and visual tone of voice from scratch for new brand launches.
A curated showcase of my strategic work as a Media & Communication Specialist across FMCG, F&B, HR Tech, fashion, and nonprofit sectors.
Core Capabilities Demonstrated:
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