I’m a UX Designer with 4+ years of experience transforming banking and enterprise workflows into intuitive, accessible, and scalable digital products. At Tata Consultancy Services, I lead UX initiatives for large-scale platforms serving 5,000+ users, working across research, journey mapping, wireframing, prototyping, and usability testing. I’ve contributed to projects with BMO, Canada Life, Manulife, and TD Bank — simplifying RRSP journeys, business banking platforms, AI-driven concepts, and internal enterprise tools. I’m passionate about: • Turning complexity into clarity • Designing accessible (WCAG 2.1 AA) experiences • Building scalable design systems • Exploring AI-powered product innovation

Dhruvi Makadia

I’m a UX Designer with 4+ years of experience transforming banking and enterprise workflows into intuitive, accessible, and scalable digital products. At Tata Consultancy Services, I lead UX initiatives for large-scale platforms serving 5,000+ users, working across research, journey mapping, wireframing, prototyping, and usability testing. I’ve contributed to projects with BMO, Canada Life, Manulife, and TD Bank — simplifying RRSP journeys, business banking platforms, AI-driven concepts, and internal enterprise tools. I’m passionate about: • Turning complexity into clarity • Designing accessible (WCAG 2.1 AA) experiences • Building scalable design systems • Exploring AI-powered product innovation

Available to hire

I’m a UX Designer with 4+ years of experience transforming banking and enterprise workflows into intuitive, accessible, and scalable digital products. At Tata Consultancy Services, I lead UX initiatives for large-scale platforms serving 5,000+ users, working across research, journey mapping, wireframing, prototyping, and usability testing.

I’ve contributed to projects with BMO, Canada Life, Manulife, and TD Bank — simplifying RRSP journeys, business banking platforms, AI-driven concepts, and internal enterprise tools.

I’m passionate about:

• Turning complexity into clarity

• Designing accessible (WCAG 2.1 AA) experiences

• Building scalable design systems

• Exploring AI-powered product innovation

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

UI Developer at Tata Consultancy Services
August 1, 2024 - Present
Led UX design for a responsive Employee Benefits Enrollment Portal serving 5,000+ employees, simplifying complex benefits selection through real-time cost calculations and personalized summaries. Defined user journeys, personas, and information architecture for multi-step workflows including eligibility, dependents, and beneficiary management. Designed internal CX-facing tools to improve clarity and efficiency for support agents. Created low- and high-fidelity wireframes, interactive Figma prototypes, and detailed design specifications. Built and maintained a scalable design system, reducing design handoff time by 30%. Conducted usability testing and ensured WCAG 2.1 AA accessibility compliance.
UI-UX Designer at Time2Sync
January 1, 2024 - June 1, 2024
Led UI teams to design innovative user experiences. Conducted user research, usability testing, and maintained design guidelines. Collaborated with developers to ensure accurate design implementation. Created wireframes and prototypes for stakeholders and team members. Defined and structured Information Architecture to organize content and navigation, ensuring intuitive and efficient user journeys.
UX Designer at TD Bank
January 1, 2022 - December 1, 2023
Led design process for internal clients, gathering requirements and presenting prototypes. Conducted research on industry best practices and emerging technologies. Developed designs and concepts, making final recommendations. Coordinated with developers to ensure alignment with design vision throughout the product lifecycle. Applied Information Architecture principles to organize complex banking features and workflows, improving usability and simplifying navigation for internal users.

Education

Master of Digital Transformation & Innovation at University of Ottawa
September 1, 2020 - December 1, 2021
Master of Digital Transformation & Innovation (UX Design) at University of Ottawa
September 1, 2020 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Professional Services