I'm a digital marketing professional with over 6 years of experience in paid media, social media strategy and campaign management across multiple platforms and industries. I bring a detail-oriented, results-focused approach with creativity that brings structure and originality to every project. I thrive in collaborative environments, plan content calendars, manage campaigns across multiple channels, and optimize performance through data-driven decisions. Detail-oriented and results-focused - and just creative enough to never settle for the obvious solution.

Diana Ruseva

I'm a digital marketing professional with over 6 years of experience in paid media, social media strategy and campaign management across multiple platforms and industries. I bring a detail-oriented, results-focused approach with creativity that brings structure and originality to every project. I thrive in collaborative environments, plan content calendars, manage campaigns across multiple channels, and optimize performance through data-driven decisions. Detail-oriented and results-focused - and just creative enough to never settle for the obvious solution.

Available to hire

I’m a digital marketing professional with over 6 years of experience in paid media, social media strategy and campaign management across multiple platforms and industries. I bring a detail-oriented, results-focused approach with creativity that brings structure and originality to every project.

I thrive in collaborative environments, plan content calendars, manage campaigns across multiple channels, and optimize performance through data-driven decisions. Detail-oriented and results-focused - and just creative enough to never settle for the obvious solution.

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Language

Bulgarian
Fluent
English
Advanced

Work Experience

Digital Media Manager at PHD Bulgaria
October 1, 2022 - Present
Set up and manage paid media campaigns across multiple platforms; monitor budgets and performance; generate weekly, monthly, and quarterly reports; manage mobile app campaigns.
PPC & Social Media Specialist at Franchise Fame
October 1, 2022 - Present
Creating and planning campaigns across a range of digital channels; analyzing them and making data-driven changes to optimize them; planning and managing the project’s Social Media channels and content calendar; email marketing setup & maintenance.
Founder & Content Creator at Ross Diaries
February 1, 2019 - Present
Own culinary blog; plan, create and share healthy recipes; plan, optimize and report digital advertising campaigns for agency clients; manage multi-platform budgets.
PPC & Social Media Specialist at Local Fame Ltd.
April 1, 2019 - July 31, 2021
Created and planned PPC campaigns across Google Ads, Meta, and LinkedIn; analyzed campaigns, implemented data-driven optimizations; produced monthly analysis and reports; managed social media channels.
PPC & Social Media Intern at Local Fame Ltd.
April 1, 2014 - April 1, 2019
Launched and optimized Facebook Ads, conducted keyword research, budget planning and campaign setup; prepared campaign reports; supported social media management.
Search Engine Marketing Associate at FXCM Group
August 1, 2021 - December 1, 2021
Set up and manage search campaigns (Google Ads, Bing); maintain and monitor keyword bids, monthly budget caps, IS, quality score and other important metrics; generate weekly, monthly and quarterly reports and analysis; manage mobile app campaigns.

Education

Diploma in Digital Marketing at Advance Academy
January 1, 2019 - January 1, 2019
Design Fundamentals Programme at SoftUni Creative
March 1, 2022 - September 1, 2023
Master of Corporate Management at Technical University of Varna
January 1, 2016 - January 1, 2018
Bachelor of Industrial Management at Technical University of Varna
January 1, 2012 - January 1, 2016
High School Diploma at Fifth Language School Yoan Ekzarh, Varna
January 1, 2007 - January 1, 2012

Qualifications

Google Ads Certification (Search, Display, Video)
January 11, 2030 - June 2, 2026
Graphic Designer Diploma (SoftUni DIgital)
March 1, 2022 - September 30, 2023
Diploma in Digital Marketing (Advance Academy)
January 1, 2019 - April 30, 2019

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Travel & Hospitality, Travel & Hospitality