Available to hire
I’m Diana Maldonado, a Marketing Coordinator with over 3 years of experience driving social media presence, content creation, and marketing operations across international settings. I excel in coordinating campaigns, managing content calendars, and implementing multichannel strategies that connect brands with audiences worldwide.
I’m organized, deadline-driven, and enjoy collaborating with creative and marketing teams to turn ideas into impactful results. I thrive in dynamic environments and love turning data into actionable improvements that boost engagement and reach.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Marketing Coordinator at Niagara College Student Administrative Council
September 1, 2024 - December 1, 2025Managed and optimized a multi-channel content calendar, ensuring consistency and adherence to publishing deadlines. Executed end-to-end marketing campaigns from planning to publication and follow-up. Coordinated the production and delivery of creative assets (videos, graphic pieces, digital content). Published and managed content on social media (Instagram, Facebook, TikTok), increasing community engagement. Monitored key performance metrics (reach, engagement, growth) and made data-driven adjustments. Planned and executed institutional events aligned with marketing objectives.
Digital Marketing Assistant at Niagara College International Department (LA TAM Subdivision)
February 1, 2023 - September 1, 2024Developed and executed content strategies focused on acquiring international students. Produced multimedia content (video, graphic design, copywriting) aligned with brand guidelines. Coordinated digital marketing campaigns, ensuring timely and accurate delivery. Covered institutional events and created real-time social media content. Analyzed performance metrics and optimized campaigns to improve reach and engagement. Supported the execution of marketing strategies in collaboration with different departments.
Tourism Assistant and Customer Experience at Ontario Travel (Niagara Region)
May 1, 2022 - February 1, 2023Managed high-volume tourist inquiries, providing information about services and attractions. Resolved questions and enhanced customer experience through effective communication and personalized guidance. Created content for social media and tourism promotion campaigns. Supported the execution of marketing initiatives to position the destination. Collaborated in the dissemination of promotional content aligned with regional marketing strategies.
Education
Computer Programming and Analysis at Niagara College – Welland, ON
January 11, 2030 - May 1, 2026Bachelor of Laws at Externado University of Colombia – Bogotá, Colombia
January 11, 2030 - May 1, 2026Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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