The Scene | From Business Concept to Investor Pitch Deck

The Scene | From Business Concept to Investor Pitch Deck

The Scene is a Seoul-based hospitality technology venture combining a digital discovery platform, hosted social experiences, and B2B market intelligence for hospitality venues and beverage brands.

As the founder, I developed the business concept, product strategy, commercial model, and investor presentation from the ground up.

My work included:

• Business Concept & Strategy: Defining the market opportunity, value proposition, target audiences, and competitive positioning.
• Business Model Development: Structuring complementary B2C and B2B revenue streams, including hosted experiences, brand partnerships, and market intelligence.
• Investor Storytelling: Translating the business opportunity into a clear investment narrative, covering the problem, solution, market potential, growth strategy, and funding requirements.
• Presentation Development: Creating the pitch deck from initial concept and content structure to visual storytelling, slide layouts, and final PowerPoint design.
• Go-to-Market Planning: Defining launch priorities, early validation milestones, and opportunities for expansion beyond Seoul.

The result: A complete investor pitch deck that brings together business strategy, commercial thinking, and visual communication into a cohesive presentation designed to communicate the venture’s potential to prospective investors and partners.

This project demonstrates my ability to take an early-stage business idea and develop both the strategic foundation and the presentation needed to communicate it effectively.