DIANA MEĐEDOVIĆ

Available to hire

I’m Diana Međedović, an international operations and program management leader with 15+ years of experience across digital health, SaaS, and public-sector programs.

About

I’m Diana Međedović, an international operations and program management leader with 15+ years of experience across digital health, SaaS, and public-sector programs. I’ve led cross-functional teams from product and engineering through QA and client delivery, building scalable execution practices and mentoring managers to strengthen delivery governance.

Most recently, I’m developing technology and hospitality ventures in Seoul—combining strategic planning with hands-on partnership development and market validation. Previously at OptimizeRx/CareSpeak, I advanced through program and product leadership roles, including work that improved client revenue outcomes and designing high-performing patient engagement programs, such as two-way SMS initiatives with strong conversion results.

  • Joined November 2026

Skills· 3

Languages

  • CroatianFluent
  • EnglishAdvanced

Industry experience

  • Healthcare
  • Government
  • Software & Internet
  • Professional Services
  • Travel & Hospitality

Projects · 2

International Market Entry Strategy & Business Presentation Developed a market entry proposal for a portfolio of premium Australian spirits brands exploring expansion opportunities in South Korea. The project focused on translating a complex international business opportunity into a structured commercial strategy and a compelling, professionally designed presentation. My work included: Market Entry Strategy: Developing a proposed approach for introducing premium Australian spirits brands to Seoul's hospitality market. Market Research & Positioning: Assessing market opportunities, target audiences, brand positioning, and potential distribution channels. Commercial Planning: Structuring a 12-week pilot covering market validation, importer engagement, venue outreach, and potential brand activations. Business Storytelling: Building a persuasive narrative that connects market opportunities, commercial objectives, proposed activities, and expected deliverables. Presentation Design: Creating the complete PowerPoint presentation, including content development, slide structure, visual hierarchy, and brand-aligned layouts. The result: A comprehensive market entry proposal and business presentation outlining a practical approach to evaluating and developing opportunities for Australian spirits brands in South Korea. This project demonstrates my ability to combine strategic thinking, international business development, content creation, and presentation design into a cohesive commercial proposal.

  • Pitch Deck Designer
  • Project Manager

The Scene | From Business Concept to Investor Pitch Deck The Scene is a Seoul-based hospitality technology venture combining a digital discovery platform, hosted social experiences, and B2B market intelligence for hospitality venues and beverage brands. As the founder, I developed the business concept, product strategy, commercial model, and investor presentation from the ground up. My work included: Business Concept & Strategy: Defining the market opportunity, value proposition, target audiences, and competitive positioning. Business Model Development: Structuring complementary B2C and B2B revenue streams, including hosted experiences, brand partnerships, and market intelligence. Investor Storytelling: Translating the business opportunity into a clear investment narrative, covering the problem, solution, market potential, growth strategy, and funding requirements. Presentation Development: Creating the pitch deck from initial concept and content structure to visual storytelling, slide layouts, and final PowerPoint design. Go-to-Market Planning: Defining launch priorities, early validation milestones, and opportunities for expansion beyond Seoul. The result: A complete investor pitch deck that brings together business strategy, commercial thinking, and visual communication into a cohesive presentation designed to communicate the venture's potential to prospective investors and partners. This project demonstrates my ability to take an early-stage business idea and develop both the strategic foundation and the presentation needed to communicate it effectively.

  • Pitch Deck Designer
  • Project Manager

Work experience· 9 roles

Co-founder & Head of Product · Elemeno Wush Ltd.Jan 2025 – Present · 1 yr 11 mos

Shaping product direction and positioning for an AI-assisted startup validation and advisory platform. Support service design, business model development, and international market strategy.

Founder · The Seoul SceneJan 2025 – Present · 1 yr 11 mos

Developing a hospitality discovery and market intelligence venture that connects consumers, venues, and beverage brands. Leads product concept, market research, B2B positioning, commercial proposals, and relationship building with international brand and local industry partners. Building structured venue data, hosted experience concepts, and early go-to-market plans.

Vice President, Program Management · OptimizeRx Corporation / CareSpeak CommunicationsJan 2016 – Jan 2024 · 8 yrs 1 mo

Led multidisciplinary teams across US and European operations, mentoring managers and building scalable execution processes. Directed digital health program delivery by coordinating product, engineering, QA, sales, and client-facing stakeholders. Introduced and improved operating practices, requirements, documentation, QA routines, reporting, and delivery governance. Drove product and UX improvements for a client project that exceeded its original revenue forecast by $250K+. Contributed to patient engagement programs including two-way SMS initiatives, with selected programs reporting 85% conversion rates.

Team Lead · EU IPA-Funded Programs (Croatian government ministries)Jan 2013 – Jan 2016 · 3 yrs 1 mo
Team Lead · EU IPA-Funded Programs (International consulting assignments)Jan 2013 – Dec 2016 · 4 yrs
Team Lead · EU IPA-Funded Programs (International consulting assignments; Croatian government ministries)Jan 2013 – Jan 2016 · 3 yrs 1 mo
Key Expert · EU Labour Market Projects (Croatian Employment Service)Jan 2010 – Jan 2013 · 3 yrs 1 mo
Key Expert · EU Labour Market Projects (International consulting assignments)Jan 2010 – Dec 2013 · 4 yrs

Education

Bachelor's degree in Economics · University of Split2030 – 2026
Undergraduate degree in Economics · University of Split2030 – 2026
Undergraduate Degree in Economics · University of Split2030 – 2026

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