International Market Entry Strategy | NSW Coastal Spirits Copy

International Market Entry Strategy & Business Presentation

Developed a market entry proposal for a portfolio of premium Australian spirits brands exploring expansion opportunities in South Korea.

The project focused on translating a complex international business opportunity into a structured commercial strategy and a compelling, professionally designed presentation.

My work included:

• Market Entry Strategy: Developing a proposed approach for introducing premium Australian spirits brands to Seoul’s hospitality market.
• Market Research & Positioning: Assessing market opportunities, target audiences, brand positioning, and potential distribution channels.
• Commercial Planning: Structuring a 12-week pilot covering market validation, importer engagement, venue outreach, and potential brand activations.
• Business Storytelling: Building a persuasive narrative that connects market opportunities, commercial objectives, proposed activities, and expected deliverables.
• Presentation Design: Creating the complete PowerPoint presentation, including content development, slide structure, visual hierarchy, and brand-aligned layouts.

The result: A comprehensive market entry proposal and business presentation outlining a practical approach to evaluating and developing opportunities for Australian spirits brands in South Korea.

This project demonstrates my ability to combine strategic thinking, international business development, content creation, and presentation design into a cohesive commercial proposal.