Supported end-to-end coordination of the Untold Creators Mentorship Program, including mentor/participant communication, scripts and presentation materials, and logistics for related activities. Built campaign performance decks for top sponsors in banking and beverages sectors, translating results into clear insights and recommendations. Developed tailored partnership proposals across the UNTOLD Universe brand portfolio, adapting messaging and packages to different objectives (awareness, engagement, on-site experiences). Supported on-site delivery of VIP experiences (backstage tours, meet & greets), coordinating communication between winners, internal teams and artist reps to ensure a smooth experience.

Head of Marketing & Events Coordinator Intern at English Café Malta

September 1, 2023 - July 1, 2024

Planned, launched and optimized Meta Ads campaigns to promote events; contributed to +15,000 followers in 10 months; increased event attendance by driving traffic to the website; led a team of 6 interns; managed day-to-day execution and ensured on-time delivery; owned social media execution for Facebook & Instagram; produced editorial calendar, content production, copywriting, and scheduling for the Meta Business Suite; managed WordPress website and event pages; promoted events via Eventbrite, Facebook Events and LinkedIn; delivered Mailchimp email campaigns (newsletters, announcements, follow-ups).

Influencer Marketing Specialist (PM) at Ogilvy

February 1, 2026 - Present

Coordinated end-to-end influencer marketing campaigns for L’Oréal across the Hair care and Luxe divisions, managing execution from client brief through delivery, monitoring, and reporting. Served as the primary liaison between the client, influencers, and internal teams, ensuring alignment on deliverables, timelines and brief requirements. Managed administrative and legal processes, including CEs, POs, contracts, and internal and client approvals, ensuring compliance and accurate execution within a complex, multi-stakeholder setup. Oversaw campaign implementation, including briefing, content validation, seedings, and performance monitoring, ensuring brand guideline compliance and smooth execution.