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I am an SEO Content Writer with 12 years of experience and a background in Journalism, Media Relations & Corporate Communications. I write SEO-optimised blog posts and content for a wide range of markets and industries. A meticulous, self-motivated professional with a strong command of the English language and a keen eye to detail, I take pride in what I do and will deliver high-quality results through research and brand understanding. Passionate about writing from the heart to tell your brand stories that will emotionally engage and resonate with your audiences.…I am an SEO Content Writer with 12 years of experience and a background in Journalism, Media Relations & Corporate Communications. I write SEO-optimised blog posts and content for a wide range of markets and industries. A meticulous, self-motivated professional with a strong command of the English language and a keen eye to detail, I take pride in what I do and will deliver high-quality results through research and brand understanding. Passionate about writing from the heart to tell your brand stories that will emotionally engage and resonate with your audiences.

Diana Abdullah

PRO

Writer, Copywriter, PR Freelancer, +3

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I am an SEO Content Writer with 12 years of experience and a background in Journalism, Media Relations & Corporate Communications. I write SEO-optimised blog posts and content for a wide range of markets and industries. A meticulous, self-motivated professional with a strong command of the English language and a keen eye to detail, I take pride in what I do and will deliver high-quality results through research and brand understanding. Passionate about writing from the heart to tell your brand stories that will emotionally engage and resonate with your audiences.…I am an SEO Content Writer with 12 years of experience and a background in Journalism, Media Relations & Corporate Communications. I write SEO-optimised blog posts and content for a wide range of markets and industries. A meticulous, self-motivated professional with a strong command of the English language and a keen eye to detail, I take pride in what I do and will deliver high-quality results through research and brand understanding. Passionate about writing from the heart to tell your brand stories that will emotionally engage and resonate with your audiences.

Available to hire

Indonesia

I am an SEO Content Writer with 12 years of experience and a background in Journalism, Media Relations & Corporate Communications. I write SEO-optimised blog posts and content for a wide range of markets and industries.

A meticulous, self-motivated professional with a strong command of the English language and a keen eye to detail, I take pride in what I do and will deliver high-quality results through research and brand understanding. Passionate about writing from the heart to tell your brand stories that will emotionally engage and resonate with your audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Adobe Premiere Elements

Intermediate

Mailchimp

Intermediate

Screaming Frog

Intermediate

Language

English

Fluent

Work Experience

News Editor & Content Writer at Travel Pursuit

September 1, 2020 - November 7, 2025

Wrote and edited 4–5 daily news pieces alongside advertorials, travel guides, destination pages, hotel guides, ship guides, web stories, and email newsletters. Oversaw content planning and publication to maintain a consistent editorial calendar and ensure timely delivery across platforms. Applied advanced SEO strategies to maximise visibility, leading to significant growth in organic traffic and reader engagement. Collaborated with designers, marketing, and commercial teams to align messaging and develop cohesive brand storytelling.

Brand-Preferred Content Writer at Adiwana Bisma, Adiwana Hotels & Resorts

November 1, 2024 - November 7, 2025

Write SEO-optimised blog content that engages target audiences, strengthens brand presence, and drives website traffic. Collaborate with the marketing team to align content strategies and ensure a consistent brand voice across campaigns. Conduct regular content audits to maintain accuracy, relevance, and high editorial standards. Apply SEO best practices to improve search performance and attract qualified traffic.

Managing Editor at Baliplus Magazine

January 1, 2019 - January 1, 2019

Led the magazine’s editorial direction and content strategy across print, web, email, and social media platforms. Wrote and edited articles, newsletters, social media posts, and reviews, ensuring engaging, high-quality storytelling. Managed the full content lifecycle from planning to publication, maintaining consistent tone and brand voice. Expanded the magazine’s online reach by developing dynamic social media content that boosted audience engagement. Ensured accuracy and journalistic integrity through rigorous fact-checking and editorial quality control.

SEO-Optimised Blog Writer at Island Media Management

November 1, 2024 - November 1, 2024

Researched and wrote SEO-driven blogs for a wide range of industries, including travel, beauty & wellness, F&B, diving, real estate, wildlife, and sustainability. Crafted engaging, search-optimised stories that elevated brand visibility, increased organic traffic, and deepened audience connection. Adapted tone, structure, and messaging to suit each client’s industry and target audience. Partnered with clients to refine content direction, ensuring alignment with brand voice and evolving marketing goals.

Content Writer at Real Estate Bali & Villa Kalimaya Seminyak

December 1, 2020 - December 1, 2020

Authored blog posts on Bali real estate, driving increased client engagement and elevating market visibility. Wrote blog content on Bali real estate to boost client engagement and strengthen market visibility. Crafted tailored social media captions to enhance brand consistency and audience connection. Updated and optimised website content for SEO, improving property listing visibility and lead generation. Conducted keyword research and applied SEO best practices to refine content strategy and sustain search performance.

Corporate Communications Manager at Realmild (Malaysia) Sdn Bhd

June 1, 2015 - June 1, 2015

Led corporate communications, media relations, and stakeholder engagement; developed press materials and coordinated campaigns; managed internal communications and crisis communications; supported brand reputation across Malaysia.

Public Relations Manager at Edelman (Malaysia) Sdn Bhd

June 1, 2012 - June 1, 2012

Managed PR campaigns, media relations, and client communications for Malaysia portfolio; developed press materials, pitches, and event briefs; collaborated with cross-functional teams to shape messaging.

Marketing Communications Manager at MBF Cards (Malaysia) Sdn Bhd

November 1, 2010 - November 1, 2010

Led marketing communications initiatives, campaign planning, and content strategy for Malaysia market; produced promotional materials and managed communications calendar.