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I’m a convinced perfectionist and a lover of detail. Every letter, every pixel, and every visual element matters to me—so my work isn’t just functional, but also beautiful and coherent. I enjoy bringing human, fun energy into communication, especially when it needs to feel memorable. I have experience in digital marketing from strategy and funnel creation to execution and optimization, including lead generation and webinar registrations. I consistently test, refine, and improve creatives and messaging to drive conversions and budget efficiency, with past work supporting major brands such as Coca-Cola.…I’m a convinced perfectionist and a lover of detail. Every letter, every pixel, and every visual element matters to me—so my work isn’t just functional, but also beautiful and coherent. I enjoy bringing human, fun energy into communication, especially when it needs to feel memorable. I have experience in digital marketing from strategy and funnel creation to execution and optimization, including lead generation and webinar registrations. I consistently test, refine, and improve creatives and messaging to drive conversions and budget efficiency, with past work supporting major brands such as Coca-Cola.

Diana Albu

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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I’m a convinced perfectionist and a lover of detail. Every letter, every pixel, and every visual element matters to me—so my work isn’t just functional, but also beautiful and coherent. I enjoy bringing human, fun energy into communication, especially when it needs to feel memorable. I have experience in digital marketing from strategy and funnel creation to execution and optimization, including lead generation and webinar registrations. I consistently test, refine, and improve creatives and messaging to drive conversions and budget efficiency, with past work supporting major brands such as Coca-Cola.…I’m a convinced perfectionist and a lover of detail. Every letter, every pixel, and every visual element matters to me—so my work isn’t just functional, but also beautiful and coherent. I enjoy bringing human, fun energy into communication, especially when it needs to feel memorable. I have experience in digital marketing from strategy and funnel creation to execution and optimization, including lead generation and webinar registrations. I consistently test, refine, and improve creatives and messaging to drive conversions and budget efficiency, with past work supporting major brands such as Coca-Cola.

Available to hire

I’m a convinced perfectionist and a lover of detail. Every letter, every pixel, and every visual element matters to me—so my work isn’t just functional, but also beautiful and coherent. I enjoy bringing human, fun energy into communication, especially when it needs to feel memorable.

I have experience in digital marketing from strategy and funnel creation to execution and optimization, including lead generation and webinar registrations. I consistently test, refine, and improve creatives and messaging to drive conversions and budget efficiency, with past work supporting major brands such as Coca-Cola.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Portuguese

Advanced

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Digital Marketing Specialist – Lead Generation at Nildas Serv SRL

April 1, 2025 - Present

Managed Meta Ads campaigns for lead generation and webinar registrations to drive qualified audiences for online course launches. Built and optimized end-to-end sales funnels by adjusting creatives and messaging to maximize conversions and budget efficiency. Collected and organized data using Typeform and integrated it into marketing automation systems (theMarketer). Monitored performance and analyzed key metrics to support strategic decisions, and developed creative strategies, ad concepts, and video scripts aligned with audience needs and campaign objectives.

Marketing Specialist at Ettera Zenova SRL

January 1, 2024 - February 28, 2026

Responsible for managing the online store and covering operational, marketing, and visual needs. Coordinated digital strategy and advertising campaigns to ensure consistency and efficiency across all online activity. Managed and optimized advertising on Meta Ads, Google Ads, and TikTok Ads, including goal setting, audience segmentation, sales funnel structuring, and performance analysis (ROAS, CTR, CPC, CPA). Continuously tested and adjusted creatives and messaging to maximize conversions while improving budget efficiency.

E-commerce Administrator at Manifest Instinctive SRL

April 1, 2017 - December 31, 2023

Developed and executed the online promotion strategy and maintained brand visual identity with a strong focus on performance marketing and design. Managed and optimized digital advertising campaigns across Meta Ads, Google Ads, and TikTok Ads, including conversion tracking, audience segmentation, funnel design, and ongoing performance analysis (ROAS, CPA, CTR, CPC). Led the brand’s visual identity and ensured consistent graphic direction across marketing materials. Designed products, packaging, and promotional assets; created visuals for digital campaigns and landing pages, including custom work for clients such as Coca-Cola HBC, Samsung, Enel, and McCann.

Clothing Designer at Sine Mod Collection SRL

April 1, 2016 - July 31, 2016

Handled clothing design and pattern development, ensuring consistency and quality for each item. Translated creative concepts into real models and technical documentation in collaboration with the production team. Managed social media activity and created brand-consistent visuals and content to engage the audience.