Founded and led Diamond Digital Edge (DDE), a web design and digital marketing agency focused on e-commerce brands. Responsible for end-to-end brand and marketing campaigns, including integrated marketing strategy, campaign planning, budget management, and cross-functional execution. Drove measurable results: CTR up 67% and registrations up 54% through spearheaded testing and data-driven insights; doubled department efficiency by creating an aggregated data base and integrating siloed systems. Developed go-to-market strategies, content and social media, email marketing, SEO, and website redesigns. Collaborated with clients on production of websites and social content; ensured compliance with luxury goods advertising regulations. Achieved increased engagement by 30% through a holistic marketing approach across traditional channels and revitalized digital channels. Built new brand identity collateral and aligned with client branding. Achieved KPI improvements by performing market and ind

Founder at Diamond Digital Edge (DDE)

January 1, 2020 - Present

Founder of Diamond Digital Edge (DDE), a Vancouver-based digital marketing and web design consultancy. Lead web design and development, data analytics and reporting, and brand and digital marketing strategy & planning for a diverse client base including luxury retailers and non-profit organizations. Deliver integrated marketing programs, develop go-to-market strategies, and ensure compliance with industry regulations. Build and manage content and collateral, redesign websites, implement email marketing, and grow social presence. Track KPIs across campaigns (reach, CTR, ROAS) and optimize for conversions. Collaborate with cross-functional teams to align branding with business goals, propose department-wide strategies, and drive client value. Achievements include increasing bookings revenue by 14% within six months by establishing an integrated marketing strategy; increasing lead generation by 30% through aligned branding and collateral; delivering brand identity revitals and content tha

Education

at University of British Columbia

January 11, 2030 - September 23, 2025

Brand Management Mentorship Program at University of British Columbia

January 11, 2030 - September 30, 2025

Qualifications

Dean's Honour Roll

January 11, 2030 - September 23, 2025

James B. Warren Scholarship, Sales & Marketing Executives Vancouver

January 11, 2030 - September 23, 2025

UBC Brand Management Mentorship Program

January 11, 2030 - September 23, 2025

Certified Digital Marketing Professional

January 11, 2030 - September 30, 2025

Financial Analysis and Budgeting

January 11, 2030 - September 30, 2025

Contract Negotiation and Review

January 11, 2030 - September 30, 2025

Compliance Management

January 11, 2030 - September 30, 2025

Risk Assessment

January 11, 2030 - September 30, 2025

Conversion Rate Optimization

January 11, 2030 - September 30, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Manufacturing, Education, Travel & Hospitality, Retail, Non-Profit Organization