I am a Digital Marketing Specialist with experience since 2021 at Meta, focused on developing Paid Media and Performance Marketing strategies for diverse international markets. I pride myself on my strong sense of empathy, which helps me understand client needs and create tailored solutions to achieve their business goals. My skills in active listening and clear communication are essential to building long-term trust with clients. I am passionate about leveraging data to optimize campaigns, increase brand awareness, drive sales and enhance engagement.

I am a Digital Marketing Specialist with experience since 2021 at Meta, focused on developing Paid Media and Performance Marketing strategies for diverse international markets. I pride myself on my strong sense of empathy, which helps me understand client needs and create tailored solutions to achieve their business goals. My skills in active listening and clear communication are essential to building long-term trust with clients. I am passionate about leveraging data to optimize campaigns, increase brand awareness, drive sales and enhance engagement.

Available to hire

I am a Digital Marketing Specialist with experience since 2021 at Meta, focused on developing Paid Media and Performance Marketing strategies for diverse international markets. I pride myself on my strong sense of empathy, which helps me understand client needs and create tailored solutions to achieve their business goals. My skills in active listening and clear communication are essential to building long-term trust with clients. I am passionate about leveraging data to optimize campaigns, increase brand awareness, drive sales and enhance engagement.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Account Manager | Digital Marketing Specialist at Meta (Facebook & Instagram)
June 1, 2021 - Present
Managed SMB client portfolios, developed and implemented digital marketing strategies on Facebook and Instagram, continuously optimized campaigns contributing to increased ROAS and growth in qualified leads. Provided strategic consulting and client training on Meta Ads tools.
Reporter & Radio Host at ESCS-FM
September 1, 2016 - May 1, 2019
Coordinated, investigated, and produced public interest news reports. Acted as presenter and co-host on an entertainment program, developing skills in communication and team leadership.

Education

Postgraduate in Marketing Digital at Universidade Lusófona – Centro Universitário de Lisboa
January 1, 2020 - April 1, 2021
Bachelor’s Degree in Journalism at Escola Superior de Comunicação Social (ESCS) – Lisboa
September 1, 2016 - July 1, 2019
High School Diploma in Languages and Humanities at Escola Secundária Augusto Cabrita
September 1, 2013 - July 1, 2016

Qualifications

Google Analytics Certification
January 1, 2022 - December 3, 2025
Meta Blueprints Certifications
January 1, 2025 - December 3, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Retail