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I am a creative, proactive, and data-driven specialist with a focus on strategy, content ideation, and performance analysis. With hands-on experience managing end-to-end social media strategies—from content creation to analytics and community building—I have successfully operated as a one-person social media team built on over six years in marketing, fashion, event organization, and PR. Over the past year, I have developed data-informed organic content strategies that generated over 900K video views and tripled follower growth in under two months. I excel at translating brand campaigns into social-first storytelling, staying ahead of digital trends, and activating brands across both online and offline touchpoints. Having spent 10 years living abroad working and studying in English, I bring adaptability, cultural fluency, and an international perspective to every project.…I am a creative, proactive, and data-driven specialist with a focus on strategy, content ideation, and performance analysis. With hands-on experience managing end-to-end social media strategies—from content creation to analytics and community building—I have successfully operated as a one-person social media team built on over six years in marketing, fashion, event organization, and PR. Over the past year, I have developed data-informed organic content strategies that generated over 900K video views and tripled follower growth in under two months. I excel at translating brand campaigns into social-first storytelling, staying ahead of digital trends, and activating brands across both online and offline touchpoints. Having spent 10 years living abroad working and studying in English, I bring adaptability, cultural fluency, and an international perspective to every project.

Diana Verena Tavares Berntz

Social Media Manager, Content Creator, Marketing Strategist, +2

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I am a creative, proactive, and data-driven specialist with a focus on strategy, content ideation, and performance analysis. With hands-on experience managing end-to-end social media strategies—from content creation to analytics and community building—I have successfully operated as a one-person social media team built on over six years in marketing, fashion, event organization, and PR. Over the past year, I have developed data-informed organic content strategies that generated over 900K video views and tripled follower growth in under two months. I excel at translating brand campaigns into social-first storytelling, staying ahead of digital trends, and activating brands across both online and offline touchpoints. Having spent 10 years living abroad working and studying in English, I bring adaptability, cultural fluency, and an international perspective to every project.…I am a creative, proactive, and data-driven specialist with a focus on strategy, content ideation, and performance analysis. With hands-on experience managing end-to-end social media strategies—from content creation to analytics and community building—I have successfully operated as a one-person social media team built on over six years in marketing, fashion, event organization, and PR. Over the past year, I have developed data-informed organic content strategies that generated over 900K video views and tripled follower growth in under two months. I excel at translating brand campaigns into social-first storytelling, staying ahead of digital trends, and activating brands across both online and offline touchpoints. Having spent 10 years living abroad working and studying in English, I bring adaptability, cultural fluency, and an international perspective to every project.

Available to hire

I am a creative, proactive, and data-driven specialist with a focus on strategy, content ideation, and performance analysis. With hands-on experience managing end-to-end social media strategies—from content creation to analytics and community building—I have successfully operated as a one-person social media team built on over six years in marketing, fashion, event organization, and PR.

Over the past year, I have developed data-informed organic content strategies that generated over 900K video views and tripled follower growth in under two months. I excel at translating brand campaigns into social-first storytelling, staying ahead of digital trends, and activating brands across both online and offline touchpoints. Having spent 10 years living abroad working and studying in English, I bring adaptability, cultural fluency, and an international perspective to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

German

Advanced

Work Experience

Social Media Manager at Freelance

May 1, 2024 - December 31, 2024

Managed social media accounts for clients including Peppernuts Holland and fashion influencer Kate Eustace. Responsibilities included competitor research, content strategy development, storytelling, end-to-end content creation, KPI reporting, community management, and personal brand building. Achievements include growing Instagram reach from 15K to 90K monthly for Peppernuts Holland and driving 900K+ views in under 2 months for Kate Eustace, significantly increasing engagement and follower growth.

Event Organizer at Fair Fashion Festival by Young & Fair

August 1, 2018 - May 31, 2019

Co-organized a sustainable fashion event featuring fashion shows, panel talks, and a market for ethical brands. Supported communications with social media and press outreach, guided models during rehearsals, managed backstage logistics, and ensured smooth on-site operations. Successfully secured attendance of the Mayor of Utrecht through cold outreach.

Fashion Show Intern at International Fashion Weeks Amsterdam

January 1, 2019 - March 31, 2020

Co-organized fashion show events with multiple designers and models. Led a team of interns, created promotional materials, led outreach to industry professionals and media, and developed feedback forms to gather insights for event improvements.

Event & Community Volunteer at UvA Green Office

May 1, 2020 - January 31, 2023

Supported communications team by managing social media, creating video content, and Canva designs. Collaborated with university teams to organize and promote Green Career Day, leading outreach that secured multiple company participants to expand student career opportunities.

Marketing Intern at Wrangler

September 1, 2019 - October 31, 2019

Supported marketing and PR operations including B2B communication, influencer inquiries, showroom management, event coordination, and post-event feedback collection.

B2B Marketing & Trade Show Assistant at Rio Design

January 1, 2017 - November 30, 2017

Assisted in showroom organization, product photography, campaign photoshoot coordination, and brand presence at Bijorhca Paris trade show, improving customer engagement.

Social Media Manager at Freelance

May 1, 2024 - December 8, 2024

Managed social media strategy for clients including Peppernuts Holland, a boutique cookie shop, and Kate Eustace, a fashion influencer. Developed targeted content strategies, conducted competitor and audience research, and executed end-to-end content creation including filming, editing, and publishing. Achieved significant audience growth, increasing Instagram reach from 15K to 90K for Peppernuts Holland and driving 900K+ views for Kate Eustace in under two months. Handled community management by engaging followers and responding to inquiries, while using KPI reporting and data analysis to optimize future strategies.

Event Organizer at Fair Fashion Festival by Young & Fair

August 1, 2018 - May 31, 2019

Co-organized a sustainable fashion event featuring fashion shows, panel talks, and ethical brand markets. Secured key attendees including the Mayor of Utrecht through cold outreach. Supported communications by managing social media, assisting press outreach, and event promotion. Managed backstage operations, rehearsals, logistics, and solved real-time problems on-site. Participated in weekly meetings ensuring alignment on timelines and goals.

Fashion Show Intern at International Fashion Weeks Amsterdam

January 1, 2019 - March 31, 2020

Co-organized a large-scale fashion show involving 20 designers, 80 models, and 500 guests. Led a team of interns, created promotional materials including website redesign, and managed outreach to industry professionals and media for PR coverage. Conducted targeted outreach to model agencies and casting directors and developed feedback mechanisms to improve future events.

Event & Community Volunteer at UvA Green Office

May 1, 2020 - January 31, 2023

Supported the communications team by managing social media, facilitating communication between staff and students, and creating engaging content. Co-organized and promoted the Green Career Day event in collaboration with four universities. Led outreach efforts to secure company participation, successfully bringing in three companies and expanding career opportunities for students.

Marketing Intern at Wrangler

September 1, 2019 - October 31, 2019

Supported marketing and PR marketing operations including B2B email communication, client and influencer response, organizing product image requests, and showroom maintenance. Coordinated product distribution for events and influencer partnerships, tracked inventory, assisted on-site during PR events, and gathered post-event feedback to improve future marketing efforts.

B2B Marketing & Trade Show Assistant at Rio Design

January 1, 2017 - November 30, 2017

Assisted with showroom organization, product photography, and coordinated photoshoots for seasonal campaigns. Supported brand presence at Bijorhca Paris trade show, strengthening customer engagement.

Social Media Manager at Freelance / Online

May 1, 2024 - Present

Managed full social media strategy and execution for two brands (Vassia Sar with 142K followers and Therapy Business Circle) across LinkedIn, Instagram, Facebook, and YouTube Shorts. Created and published a consistent weekly schedule blending Stories, educational carousels, and conversation-driven captions. Conducted in-depth Instagram audits to identify content gaps, audience behavior patterns, and competitor positioning, informing cross-platform growth strategies. Maintained brand consistency through creative direction, imagery curation, and layout design aligned with a calm, elegant, and grounded aesthetic. Translated complex psychological concepts into clear, engaging platform-ready content with accuracy and emotional resonance. Repurposed content across formats (e.g., long-form YouTube to short-form Reels) and managed scheduling via Meta Business Suite. Oversaw content approval process using Notion to ensure strategic intent and compliance before publication. Led influencer and UG

Event Organizer at Fair Fashion Festival by Young & Fair

May 1, 2019 - August 26, 2025

Co-organized a major sustainable fashion event with a team of five NGO volunteers, featuring a fashion show, panel talks, and a market for ethical brands. Key success was securing the attendance of the Mayor of Utrecht through cold outreach. Supported communications team by managing social media, assisting with press outreach, and promoting the event. On-site, guided models during rehearsals, ensured smooth backstage operations, and handled day-to-day logistics and real-time problem solving. Attended weekly team meetings ensuring alignment on timelines, goals, and responsibilities.

Fashion Show Internship at Amsterdam International Fashion Weeks

March 1, 2020 - August 26, 2025

Co-organized a fashion show with 20 designers, 80 models, and 500 guests. Led a team of 3 interns, prioritizing tasks and participating in weekly planning meetings. Created promotional materials including website redesign. Led outreach efforts to industry professionals, media outlets, and influencers for event participation and PR coverage. Conducted targeted outreach via email and Instagram DM to model agencies, talent scouts, and casting directors. Independently developed a feedback form to gather insights improving future event functionality. Successfully secured attendance of three magazines to cover the event through outreach via email and LinkedIn.

Marketing Intern at Wrangler

October 31, 2019 - August 26, 2025

Supported daily marketing and PR operations with minimal supervision. Managed B2B email communication, promptly responded to client and influencer inquiries, and organized product image requests. Ensured showroom remained professional and client-ready. Coordinated distribution and return of clothing for events and influencer partnerships, tracked inventory. Assisted on-site at PR events, welcoming guests and supporting smooth execution. Collected team feedback post-event to refine future efforts.

Marketing & Trade Show Assistant at Rio Design

November 30, 2017 - August 26, 2025

Assisted with showroom organization, product photography, and coordinated photoshoots for seasonal campaigns. Supported brand presence at Bijorhca Paris trade show, helping strengthen customer engagement.