● Strategic marketing professional with 10+ years driving measurable growth in competitive markets globally, including 9 years transforming higher education enrollment through performance marketing ● Proven expertise in scaling lead generation and demand programs that directly impact revenue and organizational growth ● Expert in end-to-end digital campaign strategy: from audience insights and content development to multi-channel execution and conversion optimization ● Data-driven decision maker skilled in extracting actionable insights from campaign analytics to maximize ROI and continuously improve performance ● Trusted remote professional who takes full ownership of results, consistently delivering against targets with integrity and accountability ● Strategic collaborator who bridges teams and stakeholders to align marketing initiatives with business objectives while maintaining operational excellence

● Strategic marketing professional with 10+ years driving measurable growth in competitive markets globally, including 9 years transforming higher education enrollment through performance marketing ● Proven expertise in scaling lead generation and demand programs that directly impact revenue and organizational growth ● Expert in end-to-end digital campaign strategy: from audience insights and content development to multi-channel execution and conversion optimization ● Data-driven decision maker skilled in extracting actionable insights from campaign analytics to maximize ROI and continuously improve performance ● Trusted remote professional who takes full ownership of results, consistently delivering against targets with integrity and accountability ● Strategic collaborator who bridges teams and stakeholders to align marketing initiatives with business objectives while maintaining operational excellence

Available to hire

● Strategic marketing professional with 10+ years driving measurable growth in competitive markets globally, including 9 years transforming higher education enrollment through performance marketing
● Proven expertise in scaling lead generation and demand programs that directly impact revenue and organizational growth
● Expert in end-to-end digital campaign strategy: from audience insights and content development to multi-channel execution and conversion optimization
● Data-driven decision maker skilled in extracting actionable insights from campaign analytics to maximize ROI and continuously improve performance
● Trusted remote professional who takes full ownership of results, consistently delivering against targets with integrity and accountability
● Strategic collaborator who bridges teams and stakeholders to align marketing initiatives with business objectives while maintaining operational excellence

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Language

English
Fluent
Malay
Fluent
Indonesian
Intermediate

Work Experience

Senior Performance Marketing Manager at Constructor Knowledge
November 17, 2025 - Present
● Lead performance marketing for education institutions within Constructor Knowledge, overseeing strategy and execution at scale. ● Orchestrated multi-channel campaign strategy including budget management, audience segmentation, global markets strategy, and performance optimization to maximize qualified lead acquisition and conversion rates ● Built and maintained performance analytics infrastructure using HubSpot, Salesforce, and Google Looker Studio to deliver actionable insights and align marketing efforts with business objectives ● Owned creative development and campaign execution, producing ad copy, designing banners, and optimizing content across all digital channels to drive engagement and conversions ● Partnered with CRM and analytics teams to architect lead lifecycle tracking, recommend improvements to student journey touchpoints, and ensure data integrity across marketing systems ● Drove creative optimization across ad formats, copy, visuals, and placements to continuously improve engagement metrics and conversion performance ● Conducted strategic performance reviews on a quarterly basis, using data-driven insights to refine digital strategy and sustain long-term growth
Performance Marketing Manager at Alemira
June 1, 2022 - March 31, 2023
● Owned end-to-end digital campaign strategy for B2B and B2C channels, managing budget allocation, audience segmentation, and performance optimization to drive qualified leads and conversions ● Directed creative development and campaign execution across display, search, and social channels—orchestrating ad copy, creative assets, format selection, and placement strategy for maximum impact ● Established comprehensive lead tracking infrastructure by partnering with cross-functional teams to build performance dashboards that visualize the complete lead lifecycle from acquisition to conversion ● Delivered actionable insights through regular reporting cadence, analyzing weekly and monthly performance against marketing and sales KPIs to inform strategic optimizations

Education

Bachelor of Business (Management) at Royal Melbourne Institute of Technology
October 1, 2010 - October 20, 2012
Specialisation in Marketing
Diploma in Business Management at Nanyang Polytechnic
April 14, 2008 - April 17, 2010
Specialisation in Customer Relationship Management Job Placement Award: Outstanding Individual Performance

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services