Field Trade Marketing Manager at Videndum Media Distribution - FR

Led Go-to-Market and trade marketing strategies across Southern Europe, driving product revenue, profitability, and market share growth. Implemented localized trade marketing plans, optimized retailer partnerships, and supported product launches with training, events, and ambassador seeding. Coordinated brand presence at trade shows and events, managed promotional campaigns with key retailers to boost incremental sales, and ensured compliance with selective distribution policies.

Trade Marketing Manager – Southern Europe at Toshiba Electronics Europe - FR

Defined and executed trade marketing strategies for France, Italy, Spain, and Portugal, aligning regional initiatives with pan-European programs. Managed distributor relationships, regional budgets, KPIs, and ROI tracking; delivered digital assets and POS campaigns; organized European product launches, press conferences, and trainings; supported client service with proactive issue resolution.

Product Manager at Insight Technology Solutions - UK

Managed relationships with five strategic software partners (Citrix, Veeam, IBM, Red Hat, Dell); collaborated with hardware to implement joint marketing campaigns; negotiated partner rebates and MDF to boost category profitability and ROI.

Associate Product Manager at Insight Technology Solutions - UK

Supported demand generation and sales development programs; enhanced vendor channel awareness with targeted communications; aided product managers in securing vendor funding for events and programs; identified high-demand products and created marketing initiatives to boost awareness and sales.