Global marketing enthusiast shaping brands through content, community & growth. Koç ’25 | Bocconi Mktg Mgmt incoming Ex-Disney, L’Oréal

Dide Armutcu

Global marketing enthusiast shaping brands through content, community & growth. Koç ’25 | Bocconi Mktg Mgmt incoming Ex-Disney, L’Oréal

Available to hire

Global marketing enthusiast shaping brands through content, community & growth.
Koç ’25 | Bocconi Mktg Mgmt incoming
Ex-Disney, L’Oréal

Experience Level

Language

Turkish
Fluent
English
Fluent
Italian
Beginner

Work Experience

Marketing & Management Trainee at L’Oréal
May 1, 2025 - January 1, 2026
Marketing Management Trainee responsible for multibrand Luxe brand management, optimizing portfolio A&P budgets across digital media, advocacy, IT and promotions to support P&L. Developed and executed online brand strategies across E-DTC and E-Retailer channels, auditing and streamlining over 60 fragrance SKUs. Delivered online asset creation and UX optimization via A/B testing and SEO improvements, contributing to triple-digit digital growth.
Advocacy & Influence Intern at L’Oréal
November 1, 2024 - May 1, 2025
Intern responsible for advocacy & influence activities for Consumer Products Division across brands including Maybelline New York, NYX Professional Makeup, Garnier, L’Oréal Paris Makeup, L’Oréal Paris Skincare and Elseve.
Digital Communications Intern at Yapı Kredi Bank
May 1, 2024 - August 1, 2024
Intern responsible for monitoring and controlling social media postings, ensuring alignment with communications strategies.
Studio & Integrated Marketing Intern at The Walt Disney Company
November 1, 2023 - May 1, 2024
Intern contributing to marketing strategies and PR campaigns across EMEA for new theatrical releases across Disney entities (Disney, Pixar, Marvel, Lucasfilm).
Social Media Marketing Intern at Terappin
March 1, 2023 - July 1, 2023
Part-time intern responsible for managing TikTok and YouTube accounts and supporting social media campaigns.
Organizer at TechCamp Organization by Impact Hub and İmece
January 1, 2019 - January 1, 2019
Organizer bringing together Turkish and Syrian journalists, civil society leaders and changemakers to exchange experiences.
Biennial Office Intern at İstanbul Kültür Sanat Vakfı (IKSV)
June 1, 2022 - August 1, 2022
Intern supporting the organization of the 17th Istanbul Biennial.
Student Mentor at Koç University
August 1, 2022 - August 1, 2023
Mentor for the new undergraduate class of MAVA students, assisting orientation of newcomers.
Undergraduate Teaching Assistant at Koç University
October 1, 2022 - February 1, 2024
TA for Basic Design and Designing Visual Communications courses, assisting the professor, explaining design principles and supporting students with assignments.

Education

B.A. in Media and Visual Arts (Tracks in Media Management, Design, Film & Video) at Koç University
January 11, 2030 - January 1, 2025
High School Diploma at Robert College
January 1, 2016 - January 1, 2021

Qualifications

Dean’s Honor Roll
January 1, 2021 - January 1, 2024
Vehbi Koç Scholar
January 1, 2021 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Education