Digital Strategist with expertise in crosschannel media planning and advanced audience exploitation. Focused on the scalability of strategies and performance-driven campaign activation. Proven leadership in team coordination and digital transformation processes, with a strong emphasis on Paid Media. Broad industry experience spanning FMCG, Retail, Technology, Tourism, Healthcare, Education, and Motor.

Digital Strategist with expertise in crosschannel media planning and advanced audience exploitation. Focused on the scalability of strategies and performance-driven campaign activation. Proven leadership in team coordination and digital transformation processes, with a strong emphasis on Paid Media. Broad industry experience spanning FMCG, Retail, Technology, Tourism, Healthcare, Education, and Motor.

Available to hire

Digital Strategist with expertise in crosschannel
media planning and advanced audience
exploitation. Focused on the scalability of
strategies and performance-driven campaign
activation. Proven leadership in team
coordination and digital transformation
processes, with a strong emphasis on Paid
Media. Broad industry experience spanning
FMCG, Retail, Technology, Tourism, Healthcare,
Education, and Motor.

See more

Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Fluent

Work Experience

Assistant Communications Manager at AD SMURAI, Agencia Tech de Marketing Digital
March 1, 2023 - September 17, 2025
Designed digital communication strategies across Social Media, Web, Newsletters, SEO/SEM. Organized brand launches, events and BTL campaigns.
Social Expert at Bealion, Agencia de Marketing Digital
September 1, 2023 - September 17, 2025
Led onboarding for new clients, acted as Social Media ambassador for knowledge transfer and digital integration, and liaised with strategic partners while overseeing key accounts.
Social Expert at Kinesso (Digital Agency - IPG Media Brands)
April 2, 2025 - September 17, 2025
Led teams and guided new clients through onboarding processes; internal social media ambassador; liaised with strategic partners and oversaw key accounts.
Digital Account Manager & Client Success at Adsmurai
March 1, 2023 - September 17, 2025
Designed digital communication strategies across Social Media, Web, Newsletters, SEO/SEM. Organized brand launches, events and BTL campaigns.
Social Expert at Be A Lion
September 1, 2023 - September 17, 2025
Led onboarding processes for new clients; internal Social Media ambassador; knowledge transfer and digital integration; liaised with strategic partners and oversaw key accounts.
Digital Expert at Be A Lion (agency for RAIMA/La Carpeta Paper S.A.)
March 1, 2020 - September 17, 2025
Digital marketing and communications support for client RAIMA/La Carpeta Paper S.A., coordinating digital campaigns and partnerships.
Digital Media Ambassador at Be A Lion, Digital and Creative Agency
September 2, 2023 - October 12, 2025
Served as Digital Media ambassador, responsible for designing and presenting delivering training programs to internal teams and strategic partners. Led team operations and guided onboarding of new business, demonstrating full ownership in a performance-driven environment.
Assistant Communications Manager at RAIMA RAIMA
March 2, 2020 - October 12, 2025
Executed media forecasting and developed digital media strategies crucial for profitable growth. Managed internal project coordination using agile platforms and methodologies for hyper-growth and fast team interactions. Provided strategic client consultancy to achieve high-level commercial goals, execution and analysis for key accounts like Honda, Garmin, Lidl, Hola, and others.
Digital Account Manager & Client Success at Adsmurai
March 2, 2023 - October 12, 2025
Full ownership of performance media operations from market research and prospecting to advanced testing and campaign activation. Managed and cultivated key client relationships to achieve commercial objectives. Executed detailed media forecasting and developed digital media strategies for profitability and scalable growth. Managed internal project coordination using agile platforms and methodologies for hyper-growth and fast team interactions. Strategic client consultancy to achieve high-level commercial goals, performance execution, tracking and analysis for key accounts such as Honda, Garmin, Lidl, Holaluz, Viled a, among others.
Digital Strategist at Be A Lion, Digital and Creative Agency
May 2, 2025 - October 12, 2025
Digital strategist with expertise in cross-channel media planning and advanced audience exploitation. Focused on scalability of strategies and performance-driven campaign activation. Proven leadership in team coordination and digital transformation processes with a strong emphasis on Paid Media. Led cross-platform initiatives for key accounts across sectors, including Henkel, Levi's, Film in, Nestle, Andorra Turisme, Codorniu, and others.
Digital Account Manager & Client Success at Adsmurai
March 2, 2023 - October 12, 2025
Full ownership of performance media operations from market research and prospecting to advanced testing and campaign activation, analysis and reporting. Managed and cultivated key client relationships to achieve commercial objectives. Executed detailed media forecasting and developed customized action plans to optimize investments for clients like Planet, Revlon, Zara, Scale Xtrics, Simorra, Assistència Sanitària, among others.
Assistant Communications Manager at RAIMA RAIMA
March 2, 2020 - October 12, 2025
Designed digital communications strategies across Social Media, Web, Newsletters; organized brand launches, events and BTL campaigns.
Digital Media Ambassador at Bealion
September 2, 2023 - October 12, 2025
Served as Digital Media ambassador, responsible for designing and presenting delivering training programs to internal teams and strategic partners. Led teams operating and guided strategic onboarding of new business, demonstrating full ownership in a performance environment.
Digital Media Planner at Terra Line Paper S.A.
March 2, 2020 - October 12, 2025
Executed annual cross-platform media plan, using specialized platform products to elevate and scale strategies across clients like Henkel, Levi’s, Filmín, Nestlé, Andorra Turismo, Codorníu, among others.
Digital Communications Manager at RAIMA La Carpeta Paper S.A.
September 1, 2019 - March 1, 2020
Designed digital communication strategies across Social Media, Web, Newsletters, and SEO/SEM; organized brand launches, events and BTL campaigns.
Digital Account Manager & Client Success at Adsmurai
March 1, 2020 - March 1, 2023
Full ownership of performance media operations from market research and prospecting to advanced testing and campaign activation, analysis and reporting. Managed and cultivated key client relationships to achieve commercial objectives. Executed detailed media forecasting and developed activation plans for clients.
Digital Media Ambassador at Be A Lion, Digital & Creative Agency
March 1, 2023 - September 2, 2023
Designed and presented training programs for internal teams and strategic partners. Led team operations and onboarding of new business in a performance-driven environment. Managed direct strategic client relationships across multiple sectors and executed an annual cross-platform media plan for clients such as Henkel, Levi's, Fiat, Nestlé, and others.

Education

Bachelor's degree in International Advertising at Universidad Sergio Arboleda
January 1, 2015 - January 1, 2019
Bachelor's in International Advertising at Universidad Sergio Arboleda
January 1, 2015 - January 1, 2019
Bachelor's in Advertising at Universidad Sergio Arboleda
January 1, 2015 - January 1, 2019
Meta Certified Media Planning Professional at Meta (Facebook)
January 1, 2024 - January 1, 2025
Green Belt at Samurai Leadership
January 1, 2022 - January 1, 2022
Seedbed at IABC Colombia Seedbed
January 1, 2019 - January 1, 2019
Creativity & Innovation Congress at Latin American Creativity & Innovation Congress
January 1, 2018 - January 1, 2018
Effie Awards Finalist at Effie Awards (Client: Abbott)
January 1, 2018 - January 1, 2018
Bachelor's in International Advertising at Universidad Sergio Arboleda
January 1, 2015 - January 1, 2019
Latin American Creativity & Innovation Congress at Latin American Creativity & Innovation Congress
January 1, 2018 - January 1, 2018
IAB Colombia Seedbed at IAB Colombia Seedbed
January 1, 2019 - January 1, 2019
Green Belt – Samurai Leadership at Samurai Leadership
January 1, 2022 - January 1, 2022
Meta Certified: Media Planning Professional (400-101) at Meta
January 1, 2024 - December 31, 2025

Qualifications

Meta Certified Media Planning Professional (400-101)
January 1, 2024 - December 31, 2025
Samurai Leadership - Green Belt
January 1, 2022 - September 17, 2025
Effie Awards Finalist (Client: Abbott)
January 1, 2018 - December 31, 2018
LatIn American Creativity & Innovation Congress
January 1, 2018 - December 31, 2018
Meta Certified Media Planning Professional (400-101)
January 1, 2024 - January 1, 2025
Samurai Leadership - Green Belt
January 1, 2022 - December 31, 2022
IAB Colombia Seedbed
January 1, 2019 - December 31, 2019
Effie Awards Finalist (Abbott)
January 1, 2018 - December 31, 2018
Meta Certified Media Planner Professional (400-101)
January 1, 2024 - December 31, 2025
Meta Certified Media Planning Professional
January 1, 2024 - January 1, 2025
Green Belt
January 1, 2022 - January 1, 2022
Seedbed (IABC Colombia Seedbed)
January 1, 2019 - January 1, 2019
Creativity & Innovation Congress
January 1, 2018 - January 1, 2018
Effie Awards Finalist (Abbott)
January 1, 2018 - January 1, 2018
Meta Certified: Media Planning Professional (400-101)
January 1, 2024 - December 31, 2025
Green Belt – Samurai Leadership
January 1, 2022 - December 9, 2025
IAB Colombia Seedbed
January 1, 2019 - December 9, 2025
Latin American Creativity & Innovation Congress
January 1, 2018 - January 1, 2018

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Consumer Goods, Education, Healthcare, Software & Internet