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With over 20 years of experience in Creative Marketing and Creative Direction, I specialize in developing cohesive and visually compelling brand identities that align with strategic marketing objectives. I excel at translating creative vision into distinctive visual systems—including logos, typography, color palettes, and supporting assets—ensuring consistency across digital and print platforms. Leveraging my expertise in Adobe Illustrator, Photoshop, and multimedia design, I bring strong attention to detail, storytelling, and brand alignment. Experienced in managing projects remotely and delivering under tight deadlines, I am committed to producing high-quality creative solutions that resonate with audiences and strengthen brand presence.…With over 20 years of experience in Creative Marketing and Creative Direction, I specialize in developing cohesive and visually compelling brand identities that align with strategic marketing objectives. I excel at translating creative vision into distinctive visual systems—including logos, typography, color palettes, and supporting assets—ensuring consistency across digital and print platforms. Leveraging my expertise in Adobe Illustrator, Photoshop, and multimedia design, I bring strong attention to detail, storytelling, and brand alignment. Experienced in managing projects remotely and delivering under tight deadlines, I am committed to producing high-quality creative solutions that resonate with audiences and strengthen brand presence.

Sheherazade U. Sampulna

Creative Director, Graphic Designer, Brand Designer, +2

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With over 20 years of experience in Creative Marketing and Creative Direction, I specialize in developing cohesive and visually compelling brand identities that align with strategic marketing objectives. I excel at translating creative vision into distinctive visual systems—including logos, typography, color palettes, and supporting assets—ensuring consistency across digital and print platforms. Leveraging my expertise in Adobe Illustrator, Photoshop, and multimedia design, I bring strong attention to detail, storytelling, and brand alignment. Experienced in managing projects remotely and delivering under tight deadlines, I am committed to producing high-quality creative solutions that resonate with audiences and strengthen brand presence.…With over 20 years of experience in Creative Marketing and Creative Direction, I specialize in developing cohesive and visually compelling brand identities that align with strategic marketing objectives. I excel at translating creative vision into distinctive visual systems—including logos, typography, color palettes, and supporting assets—ensuring consistency across digital and print platforms. Leveraging my expertise in Adobe Illustrator, Photoshop, and multimedia design, I bring strong attention to detail, storytelling, and brand alignment. Experienced in managing projects remotely and delivering under tight deadlines, I am committed to producing high-quality creative solutions that resonate with audiences and strengthen brand presence.

Available to hire

With over 20 years of experience in Creative Marketing and Creative Direction, I specialize in developing cohesive and visually compelling brand identities that align with strategic marketing objectives. I excel at translating creative vision into distinctive visual systems—including logos, typography, color palettes, and supporting assets—ensuring consistency across digital and print platforms.
Leveraging my expertise in Adobe Illustrator, Photoshop, and multimedia design, I bring strong attention to detail, storytelling, and brand alignment. Experienced in managing projects remotely and delivering under tight deadlines, I am committed to producing high-quality creative solutions that resonate with audiences and strengthen brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Head, Integrated Creative Marketing Communications at Marquis BGC

May 31, 2024 - August 18, 2025

Contracted as consultant providing full-time marketing & communications services. Cultivated on-site experiences embodying the brand identity. Ensured marketing and communication efforts consistently aligned with the brand voice. Maintained fresh and engaging brand materials to nudge audiences toward desired actions. Advocated employer branding efforts to enhance the company's market position.

Marketing & Communications Consultant at Yin & Yang Shop of Harmony

January 1, 2014 - Present

Developed company's marketing and communications plan, outlining strategies, business objectives, and timelines for specific campaigns and activations. Drove ideation and execution of new products and services. Headed creation and production of marketing materials supporting tactics for each market segment. Led research and data analysis to target market segments effectively. Championed the implementation of major annual events from program development to direction.

Marketing & Communications Consultant at Lokai Resort Hotel Project

June 30, 2023 - August 18, 2025

Directed comprehensive market research and competitive analysis during the pre-opening stage. Played key role in company's business and marketing plan creation.

Marketing & Communications Consultant at Rockwell Hotels & Leisure, Management Corp.

February 28, 2019 - August 18, 2025

Created marketing and communications plans articulating business strategies and outlining schedules for tactical campaigns. Managed and monitored budgets reinforcing marketing and communications strategies. Launched and efficiently managed marketing initiatives backed by aligned advertising campaigns. Collaborated with agencies to create company brand narrative and articulate brand identity. Maintained freshness and effectiveness of sales and marketing materials. Championed brand-centric social media interaction, content creation, and curation. Provided analytical insights based on digital media performance metrics. Contributed to design of company website UX and UI. Managed website content and reviewed, created, and curated OTA pages to boost performance. Designed OTA campaigns to elevate page rankings for company properties. Launched 'Book-Direct' feature on website with associated promotional campaigns.

Marketing Services Manager; promoted to Marketing & Communications Manager at Mandarin Oriental Manila

November 30, 2009 - August 18, 2025

Created company marketing and communications plan highlighting strategies, business objectives, and tactical campaigns. Set and oversaw budget backing marketing and communication initiatives. Partnered with advertising agency for prompt and effective campaign launches. Crafted and penned content for sales and marketing materials. Oversaw conceptualization, production, and rollout of radio, print, and video materials. Maintained consistent brand voice across marketing and communication efforts. Kept brand materials up-to-date and in compliance with hotel brand standards. Directed hotel's CRM program ensuring alignment with hotel group's principal systems and protocols. Executed hotel group principal’s directions from brand messages to marketing materials execution. Furnished sales roadshows and trade fairs with pertinent marketing and communication resources.

Advertising & Promotions Assistant at Ivory Records Corporation

December 31, 1996 - August 18, 2025

Assisted in devising promotional strategy for company's recording artists. Aided in overseeing promotions across radio, TV, print, and other media. Prepared press materials and championed press relations. Managed artist publicity campaigns and media appearances. Coordinated promotional events and press tours. Monitored media coverage and analyzed campaign effectiveness. Fostered relationships with media outlets and influencers to enhance artist visibility. Collaborated with internal teams and external partners to align promotional efforts with artist branding and objectives.