Taste, engineered. Your customer judges you in a second.
Taste, engineered. Your customer judges you in a second. We design that second.
Websites designed for the phone first and built to be found on Google and in AI answers.
Work: JMS Studio (client, the website) · Oliva Group (client, the group website) · Safa Gate (concept build, Dubai; unofficial concept, not affiliated with DAMAC). Also built: Fabrary Book, our software, running at JMS Studio and Navdurgaa Saree.
The brief: a Surat bridal house, established in 1981, that had always sold wholesale wanted a brand and a store of its own. What we made: the brand identity and a Shopify store, designed by hand and built for the phone first, with WhatsApp one tap away. The result: 61,893 sessions from more than 25 countries in twelve months, with no paid ads.
The brief: help Surat textile wholesalers find any design in their range and send it to a buyer quickly, from the phone. What we made: Fabrary Book, a catalogue app. Search the whole range by design, fabric or price, and send designs to a buyer on WhatsApp with the price written on the picture. The result: in daily use at Navdurgaa Saree, Surat. Our own product.
Concept build. Unofficial concept, not affiliated with DAMAC. The idea: a launch site for an ultra-luxury residence on Sheikh Zayed Road, Dubai, where you don't read about the building. You watch it rise, floor by floor, as you scroll. What we made: three films of 121 frames each, drawn to canvas and scrubbed by the scrollbar. Eight chapters headed in English and Arabic, one ask: register your interest. The first sequence loads first; the other two follow in the background. Built by hand with GSAP ScrollTrigger and Lenis.
I lead the design of every website the studio makes, from first sketch to launch.
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