Safa Gate: scroll-driven launch site (concept build)

Concept build. Unofficial concept, not affiliated with DAMAC.

The idea: a launch site for an ultra-luxury residence on Sheikh Zayed Road, Dubai, where you don’t read about the building. You watch it rise, floor by floor, as you scroll.

What we made: three films of 121 frames each, drawn to canvas and scrubbed by the scrollbar. Eight chapters headed in English and Arabic, one ask: register your interest. The first sequence loads first; the other two follow in the background. Built by hand with GSAP ScrollTrigger and Lenis.