I am an experienced Design Lead with an extensive knowledge in the design field. With over 20 years of experience in print design and multimedia in Medical, Non Profit, Financial, Tech and Agency sectors. I offer depth of experience with a successful track record of producing innovative ideas on high profile projects such as the rebranding of Instant Pot’s packaging.…

Jayne Robertson

I am an experienced Design Lead with an extensive knowledge in the design field. With over 20 years of experience in print design and multimedia in Medical, Non Profit, Financial, Tech and Agency sectors. I offer depth of experience with a successful track record of producing innovative ideas on high profile projects such as the rebranding of Instant Pot’s packaging.…

Available to hire

I am an experienced Design Lead with an extensive knowledge in the design field. With over 20 years of experience in print design and multimedia in Medical, Non Profit, Financial, Tech and Agency sectors.

I offer depth of experience with a successful track record of producing innovative ideas on high profile projects such as the rebranding of Instant Pot’s packaging.

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Language

English
Fluent

Work Experience

Senior Graphic Designer/Design Lead at Instant Brands
June 1, 2019 - April 1, 2022
Led design team and oversaw packaging rebranding for 75 products across English & bilingual SKUs; guided brand strategy and visual direction for packaging and related collateral.
Senior Graphic Designer/Design Lead at Trend Micro
October 1, 2022 - October 1, 2024
Senior Graphic Designer/Design Lead responsible for branding and visual design across products and campaigns.
Art Director at Initiate Marketing
October 1, 2024 - November 1, 2025
Art Director overseeing creative direction for campaigns and marketing materials; managed design team and project timelines.
Design Consultant at Innovation, Science and Economic Development Canada
December 1, 2018 - May 1, 2019
Design consultant providing branding and visual design support for government initiatives.
Art Director at Scouts Canada
April 1, 2013 - May 1, 2018
Art Director overseeing Scouts.ca, Scoutinglife.ca and retail POP packaging; brand development and packaging for national fundraiser.
Graphic Designer at Mitel Networks
June 1, 2012 - April 1, 2013
Graphic Designer responsible for collateral design, branding and marketing assets.
Sole Proprietor at Digitaljayne
November 1, 2002 - Present
Founder/Owner providing freelance graphic design and multimedia services to a diverse client base.
Graphic Designer at Health Canada (Public Health Agency)
December 1, 2011 - May 1, 2012
Graphic design support for health communications, branding and collateral development.
Senior Graphic Designer at MD Physician Services (A CMA Company)
July 1, 2007 - March 1, 2011
Senior designer leading materials for physician services communications and branding.
Graphic and Multimedia Designer at Adobe (formerly Jetform/Accelio)
September 1, 2001 - May 1, 2002
Graphic and multimedia design; production across print and digital channels.
Graphic Designer at Canadian Medical Protective Association
January 1, 2000 - September 1, 2001
Graphic design work for publications and annual reports.

Education

Diploma in Graphic Design at Durham College
January 11, 2030 - March 13, 2026

Qualifications

Project Management for Designers
January 11, 2030 - March 13, 2026
Creating fixed layout EPUB
January 11, 2030 - March 13, 2026
Action Script
January 11, 2030 - March 13, 2026
CSS
January 11, 2030 - March 13, 2026
3rd year portfolio review board – School of Media, Art & Design, St. Clair College
January 1, 2020 - December 31, 2021

Industry Experience

Healthcare, Non-Profit Organization, Media & Entertainment, Government, Education, Professional Services, Consumer Goods, Software & Internet, Retail, Other