Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Freelance Communications & Social Media Specialist at Freelance / Global Social Media Strategy
July 1, 2025 - October 1, 2025Lead global social media strategy for multi-regional audiences across LinkedIn, Instagram, TikTok, Facebook, X, and emerging platforms.
Social Media & Community Marketing Specialist at Fulfillment IQ
December 1, 2022 - August 1, 2024Remote social media and community marketing specialist; produced end-to-end campaigns; managed content across platforms; supported client relationships.
Social Media & Community Specialist at Josh by Daily Hunt
January 1, 2021 - July 1, 2021Developed social copy, event messaging, and creator-focused communications aligned with platform objectives; coordinated creator events; supported in growth.
Marketing & Communications Manager (Contract) at York House School
March 1, 2025 - July 1, 2025Led marketing and communications; created press releases; coordinated partner communications; supported external media relationships.
Senior Content Associate at LBB (Illuminar Media)
May 1, 2019 - December 1, 2021Produced 500+ SEO-driven articles; organized 300+ community events; managed multimedia content production; enhanced video quality and audience retention.
Marketing and Communications Coordinator at Midwives Association of BC
December 1, 2025 - March 31, 2026Primary communications contact for 400+ registered midwives across British Columbia. Wrote and edited all web-facing and member-facing content to ensure clarity, accuracy, and brand consistency. Translated complex clinical and regulatory information into accessible plain language for diverse audiences across web, email, and social media. Maintained and updated content across CMS platforms, managed editorial calendars, and ensured published content was accurate and up to date. Provided internal communications support to leadership, producing FAQs, key messages, staff updates, and presentation materials. Designed graphics and infographics in Canva and CapCut, applying brand standards consistently across all digital communications products. Managed monthly editorial content calendars across Instagram, Facebook, and LinkedIn, developing platform-specific content aligned with organizational voice and program cycles. Increased Instagram engagement by over 50% and reach by over 60% within two
Marketing and Communications Manager (Contract) at York House School
March 1, 2025 - July 31, 2025Managed internal and external communications for a 600+ student and staff independent K-12 girls school, spanning four departments. Maintained and updated website content in WordPress, including page creation and content restructuring. Identified content gaps, recommended improvements to structure and navigation, and established a framework for consistent cross-department messaging. Produced weekly internal updates and staff announcements, and coordinated with department heads to ensure timely and aligned communications. Announced new employees and organizational changes, and developed digital brand guidelines with consistent brand assets across social media, email, website, and print materials. Increased email engagement through optimized content and layout; produced newsletters, event programs, brochures, and signage. Led coordination of events and vendor relations, and drafted external communications for sponsors and partners. Tracked communications performance and presented insight
Digital Content Specialist at Nch'aka y Development Corporation
November 1, 2024 - March 31, 2025Managed and restructured SharePoint intranet content and WordPress pages, improving navigation, readability, and accessibility to meet organizational and regulatory standards. Translated complex Indigenous governance information into clear, accessible plain language for internal and external audiences. Co-developed and managed internal communications channels, including SharePoint intranet, monitoring content accuracy and updating stakeholders. Produced weekly internal communications content, staff updates, and announcements. Designed graphics and infographics aligned with Indigenous cultural safety standards and brand guidelines. Produced and edited photography assets for digital and print collateral. Achieved high email open rates (85%+) through targeted distribution and copy refinement. Managed stakeholder inquiries via digital channels and maintained outreach lists. Monitored engagement using Google Analytics and internal dashboards, delivering data-driven recommendations to leader
Communications and Social Media Specialist (Contract) at Freelance - Remote
August 1, 2025 - September 30, 2025Produced web and digital content for multiple client organizations, writing and editing copy for digital channels, landing pages, and campaigns. Managed intranet content for a client organization via SharePoint and WordPress, ensuring accuracy and accessibility. Translated complex program information into accessible plain language for diverse audiences. Built email automation sequences and managed subscriber lists for targeted campaigns. Created and maintained content calendars across multiple client accounts, ensuring consistent branding and messaging. Produced platform-optimized content including web copy, graphics, infographics, and short-form video using Canva and CapCut AI features. Coordinated community engagement across digital platforms and responded to inquiries in a timely, brand-consistent manner. Delivered weekly analytics reports and actionable insights to clients.
Senior Content Associate at LBB (Illumenar Media), Bangalore
May 1, 2019 - December 31, 2021Researched, wrote, and published 500+ SEO-optimized editorial stories across lifestyle, culture, and commerce verticals. Audited and reviewed content across multiple brand accounts to ensure accuracy, consistency, and editorial quality. Developed content strategies and pillars, managed editorial calendars, and produced digital assets. Coordinated 300+ community and brand partner events and contributed to content governance and best practices documentation. Mentored junior writers and supported internal publisher guidelines.
Communications and Community Specialist at Josh by Daily Hunt, Bangalore
January 1, 2021 - August 31, 2021Managed internal and external communications for a creator platform, writing and editing announcements, campaign copy, and community-facing content aligned with brand standards. Directed end-to-end influencer program workflows, including briefs, campaign coordination, and paid partnerships. Produced and directed short-form video and photography content for campaigns; managed creator relationships and asset delivery; ensured brand alignment across communications and creative outputs.
Social Media Strategist and Account Manager at Social Panda, Bangalore
November 1, 2018 - May 31, 2019Developed and executed integrated digital marketing and content strategies for 5+ concurrent brand accounts; authored and edited content for web, social media, and digital channels, adhering to client brand guidelines and SEO best practices. Planned and managed Google Ads campaigns with keyword research and audience targeting. Directed content and photography shoots, managed asset delivery, and maintained client relationships. Built and maintained client communications and strategic documentation across accounts.
Education
Master of Business Administration at University of Canada West
January 1, 2022 - April 1, 2023Master of International Business at Curtin University Singapore
January 11, 2030 - December 4, 2025Bachelor of Science in Electronic Media at M.O.P Vaishnav College for Women
June 1, 2010 - May 31, 2013Master of Business Administration at University of Canada West
January 1, 2022 - April 1, 2023Master of International Business at Curtin University Singapore
June 1, 2014 - June 1, 2015Bachelor of Science in Electronics Media at M.O.P. Vaishnav College for Women, Chennai
June 1, 2010 - May 1, 2013Master of Business Administration at University of Canada West
January 1, 2022 - April 30, 2023Master of International Business at Curtin University, Singapore
June 1, 2014 - June 30, 2015B.Sc Electronic Media at M.O.P Vaishnav College for Women, Chennai, India
June 1, 2010 - May 31, 2013Qualifications
Introduction to UX Writing
January 11, 2030 - April 23, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Non-Profit Organization, Healthcare
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