Hi, I am a Media Buyer and I have a background in digital marketing with a focus on performance and data-driven decision making. I have been working hands-on with platforms such as Meta Ads, TikTok Ads, and Google Ads, where I analyze campaign performance, identify patterns in metrics like CPC, CTR, CPA, and ROAS, and continuously test and refine strategies. I also use tools like GA4 and GetKlar to run cross-channel analyses and better understand user behavior and conversion flows beyond platform-level data. I enjoy creating strategies, seeing how they perform in real conditions, and learning from both successful and unsuccessful outcomes to improve future performance. I am naturally analytical, detail-oriented, and interested in understanding how systems work, especially in fast-paced environments where testing, iteration, and problem-solving are part of the daily workflow. I am motivated to continue developing my skills while contributing to a team where I can bring both execution and strategic thinking.
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