Senior designer embedded in a digital agency environment, supporting marketing delivery across web, paid media and multi-channel campaigns. Led visual delivery across web, paid and social channels while maintaining consistent brand alignment across multiple client accounts. Redesigned and maintained WordPress/Elementor websites, improving information structure and CTA clarity. Established reusable design frameworks for digital and advertising assets to improve production efficiency across recurring campaigns. Contributed to introducing a dedicated design service offering, increasing demand for design services by +30% in six months and supporting a shift toward premium work, reflected in +20% increase in pricing capacity.

Senior Graphic Designer (Parallel Role) at Shoelace Creative

January 1, 2024 - Present

Senior designer supporting a creative agency on brand, editorial and digital projects. Developed structured brand identity systems and visual frameworks to ensure consistency across complex, multi-format outputs. Delivered production-ready print and digital assets (books, catalogues, presentations, logos and infographics) according to technical and production specifications. Interpreted strategic and client objectives into clear, scalable visual solutions in collaboration with agency stakeholders.

Co-Founder - Design & Marketing Lead at Fluvio

January 1, 2021 - December 31, 2022

Co-founded an early-stage startup and led brand identity, visual communication and marketing strategy from launch to initial market presence. Owned go-to-market visuals, digital assets and strategic positioning in collaboration with product and business development.

Content Manager & Social Media Consultant (Primary Role: Think Comics); Multiple Brands (Freelance) at Think Comics (and multiple brands)

January 1, 2017 - January 1, 2022

Managed content strategy and social media presence for multiple brands. Long-term role as Content Manager for Think Comics, scaling an entertainment-oriented Instagram account from launch to over 80K followers in under seven months through fully organic growth. Enabled clients with low initial visibility to adopt sustainable, self-managed audience growth strategies aligned with broader brand and campaign objectives.

Promotion & Sales (Brand Activations & Events) at International & National Brands

January 1, 2017 - December 31, 2022

Worked on promotional and retail activations for major brands including Xiaomi, BAT, Lidl, Dispensa Emilia, Corriere della Sera, RAI, Alpro and Coty. Operated in high-pressure, customer-facing environments, strengthening communication skills and brand representation across large-scale events and retail contexts.

Content Manager & Social Media Consultant (Primary Role: Think Comics) at Think Comics (and multiple brands freelance)

January 1, 2017 - December 31, 2022

Managed content strategy and social media presence for multiple brands, including a long-term role as Content Manager for Think Comics. Scaled an entertainment-oriented Instagram account from launch to over 80K followers in under seven months through fully organic growth. Enabled clients with low initial visibility to adopt sustainable, self-managed audience growth strategies aligned with broader brand and campaign objectives.

Freelance Graphic & Digital Designer

January 1, 2013 - December 31, 2024

Delivered design solutions for agencies and product-led brands across Australia, Europe and the US. Designed brand identities and visual systems for consistent communication across multiple channels and international markets. Produced production-ready editorial outputs, reducing revision cycles and print-related issues. Created digital assets for social and marketing campaigns to support engagement, traffic and lead-generation goals. Supported agencies and brands during launches and campaign rollouts, adapting execution to different audiences and platforms. Collaborated remotely with Australian and US-based teams while maintaining alignment across time zones, stakeholders and delivery timelines.

Education

Animation Cinema at Nemo Academy of Digital Arts

July 10, 2013 - June 19, 2014

Course to explore illustration’s tecnique and bases of 2D Animation Cinema.

Bachelor’s degree of Graphic Design (Marketing) at IUSVE University

September 23, 2015 - October 13, 2020

Intensive courses looking at all aspects of Graphic Design and Multimedia Communication. The program provides practical learning tools focused on all aspects of brand construction and growth through Marketing techniques.

Bachelor’s degree of Graphic Design (Marketing) at IUSVE University - Verona, Italy

January 1, 2015 - December 31, 2020

Animation Cinema at Nemo Academy of Digital Arts - Florence, Italy

January 1, 2013 - December 31, 2014

Bachelor’s degree in Graphic Design (Marketing Focus) at IUSVE University - Verona, Italy

January 1, 2020 - August 5, 2026

Foundations of illustration techniques and 2D animation principles at Nemo Academy of Digital Arts - Florence, Italy

January 1, 2014 - August 5, 2026

Bachelor’s degree in Graphic Design (Marketing Focus) at IUSVE University

January 1, 2020 - August 5, 2026

Animation & 2D Illustration at Nemo Academy of Digital Arts

January 1, 2014 - August 5, 2026