I'm a Performance Marketing and SEO Analyst with APAC experience across hospitality, B2B, and consumer apps. I comfortably own six-figure USD monthly budgets and multi-account portfolios, and I work hands-on with Google Ads, Meta, LinkedIn, TikTok, GA4, GSC, Looker Studio, and GTM. I have delivered signature wins, including lowering cost per lead by 39% for a property developer and lifting conversion rate by 30.8% through traffic quality improvements. I focus on data-driven optimization, cross-functional collaboration, and turning insights into scalable growth.

Dimas Yudha Pratama

I'm a Performance Marketing and SEO Analyst with APAC experience across hospitality, B2B, and consumer apps. I comfortably own six-figure USD monthly budgets and multi-account portfolios, and I work hands-on with Google Ads, Meta, LinkedIn, TikTok, GA4, GSC, Looker Studio, and GTM. I have delivered signature wins, including lowering cost per lead by 39% for a property developer and lifting conversion rate by 30.8% through traffic quality improvements. I focus on data-driven optimization, cross-functional collaboration, and turning insights into scalable growth.

Available to hire

I’m a Performance Marketing and SEO Analyst with APAC experience across hospitality, B2B, and consumer apps. I comfortably own six-figure USD monthly budgets and multi-account portfolios, and I work hands-on with Google Ads, Meta, LinkedIn, TikTok, GA4, GSC, Looker Studio, and GTM.

I have delivered signature wins, including lowering cost per lead by 39% for a property developer and lifting conversion rate by 30.8% through traffic quality improvements. I focus on data-driven optimization, cross-functional collaboration, and turning insights into scalable growth.

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Experience Level

Expert
Expert
Expert
Expert

Language

Indonesian
Fluent
English
Advanced

Work Experience

Performance Marketing and SEO Analyst at Acronym
September 1, 2025 - October 2, 2025
Built full funnel channel plans across search and social with clear roles for awareness, consideration, and demand capture, improving media efficiency for hospitality and luxury accounts. Allocated annual hospitality budget by audience personas and booking periods, contributing to bookings growth. Centralized reporting with a single campaign database and Looker Studio view; led ABM on LinkedIn for a B2B brand; led regional SEO for arcade and hospitality groups.
Ad Operations and Analyst at Roots Digital Pte Ltd
November 1, 2023 - October 2, 2025
Executed multi channel lead generation across display, search, and social for brands including The Listening Lab Singapore, Graphisoft Singapore, SPTel, Medlink Healthcare Group, Starr Insurance Singapore and Philippines, Orita Sinclair Design and Music School, and Celevenus Wellness and Aesthetic Clinic. Optimized budgets and bids through ongoing analysis and testing which reduced cost per lead and increased qualified pipeline volume. Built regular reporting and insights, coordinated stakeholders, and supported proposals and pitches.
Performance Marketing and SEO Analyst at Acronym
November 1, 2023 - Present
Built full funnel channel plans across search and social with clear roles for awareness, consideration, and demand capture, improving media efficiency for hospitality and luxury accounts. Allocated the annual hospitality budget by audience personas and booking periods which contributed to bookings up seventeen percent year over year. Created design guides for ad banners and streamlined creative production which increased speed to market and message consistency. Centralized reporting using a single campaign database and one Looker Studio view to improve visibility and decision speed. Ran ABM on LinkedIn for a B2B network solutions brand to increase qualified prospects and pipeline interest. Led SEO for a regional arcade brand and a hospitality group including on page analysis and content briefs to strengthen non brand visibility and traffic quality.
Ad Operations and Analyst at Roots Digital Pte Ltd
November 1, 2023 - October 2, 2025
Executed multi-channel lead generation across display, search, and social for brands including The Listening Lab Singapore, Graphisoft Singapore, SPTel, Medlink Healthcare Group, Starr Insurance Singapore and Philippines, Orita Sinclair Design and Music School, and Celevenus Wellness and Aesthetic Clinic. Optimized budgets and bids through ongoing analysis and testing which reduced cost per lead and increased qualified pipeline volume. Built regular reporting and insights, coordinated stakeholders, and supported proposals.
Digital Marketing Consultant at JGS Group
July 1, 2023 - Present
Decreased cost per lead by thirty nine percent while improving lead quality by refining targeting, offers, and message to audience fit. Increased click through rate by sixty two percent by crafting dedicated core messages for each audience persona. Built end to end lead generation including channel mix, tracking with GTM, and lead management workflows.
Digital Marketing Consultant at JGS Group
July 1, 2023 - Present
Decreased cost per lead by 39% while improving lead quality by refining targeting, offers, and messaging; increased CTR by 62% by crafting dedicated core messages for each audience persona. Built end-to-end lead generation including channel mix, tracking with GTM, and lead management workflows.
Performance Digital Marketing Project at Desty Indonesia
November 1, 2022 - October 2, 2025
Managed Google Ads for Desty Page with a monthly budget above forty thousand USD as part of RevoU Labs. Reduced cost per acquisition 7.8% and increased total conversions 2.2% by improving traffic quality which lifted conversion rate 30.8%. Increased click through rate 16.5% and impression share 11.3% by improving ad communications and Quality Score.
Performance Digital Marketing Project at Desty Indonesia
November 1, 2022 - October 2, 2025
Managed Google Ads for Desty Page with a monthly budget above USD 40k as part of RevoU Labs. Reduced CPA 7.8% and increased total conversions 2.2% by improving traffic quality, which lifted conversion rate by 30.8%. Increased CTR 16.5% and impression share 11.3% by improving ad communications and Quality Score.

Education

Economics Degree at Islamic University of Indonesia
January 1, 2013 - January 1, 2018
Economics Degree at Islamic University of Indonesia
January 1, 2013 - January 1, 2018

Qualifications

Full Stack Digital Marketing | RevoU
January 1, 2022 - October 2, 2025
Google Ads Search Certification
January 11, 2030 - October 2, 2025
Google Analytics Individual Qualification
January 11, 2030 - October 2, 2025
Google Analytics for Beginners plus Google Analytics for Power Users
January 11, 2030 - October 2, 2025
Introduction to Data Studio
January 11, 2030 - October 2, 2025
Google Tag Manager Fundamentals
January 11, 2030 - October 2, 2025
Full Stack Digital Marketing | RevoU
January 1, 2022 - October 2, 2025
Google Ads Search Certification
January 11, 2030 - October 2, 2025
Google Analytics Individual Qualification
January 11, 2030 - October 2, 2025
Google Analytics for Beginners plus Google Analytics for Power Users
January 11, 2030 - October 2, 2025
Introduction to Data Studio
January 11, 2030 - October 2, 2025
Google Tag Manager Fundamentals
January 11, 2030 - October 2, 2025

Industry Experience

Travel & Hospitality, Software & Internet, Professional Services, Media & Entertainment, Education, Consumer Goods

Experience Level

Expert
Expert
Expert
Expert

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