I am a results-driven Social Media Marketing professional with experience in planning and executing campaigns for real estate and e-commerce businesses. I excel in content creation, paid advertising, and audience targeting using Canva, Meta Ads Manager, Meta Business Suite, Buffer, and Sprout Social. I am passionate about building brand awareness, increasing engagement, and driving leads through strategic digital marketing.

I am a results-driven Social Media Marketing professional with experience in planning and executing campaigns for real estate and e-commerce businesses. I excel in content creation, paid advertising, and audience targeting using Canva, Meta Ads Manager, Meta Business Suite, Buffer, and Sprout Social. I am passionate about building brand awareness, increasing engagement, and driving leads through strategic digital marketing.

Available to hire

I am a results-driven Social Media Marketing professional with experience in planning and executing campaigns for real estate and e-commerce businesses.

I excel in content creation, paid advertising, and audience targeting using Canva, Meta Ads Manager, Meta Business Suite, Buffer, and Sprout Social. I am passionate about building brand awareness, increasing engagement, and driving leads through strategic digital marketing.

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Language

English
Fluent
Hindi
Advanced

Work Experience

Social Media Marketing Head at Cybernamix
August 1, 2024 - Present
Managed social media marketing activities for multiple client businesses across industries, improving brand visibility and audience engagement. Planned and executed targeted digital marketing campaigns to support branding, promotions, and lead generation. Created engaging multimedia content including graphics, short videos, and promotional posts using Canva, Freepik, and InVideo. Developed compelling captions, ad creatives, and marketing copy using AI tools such as ChatGPT and Claude. Ran and optimized paid advertising campaigns through Meta Ads Manager to increase reach, engagement, and lead generation. Scheduled and managed social media content using platforms like Meta Business Suite and Buffer. Monitored campaign performance, engagement metrics, and audience insights to refine strategies and campaign effectiveness. Coordinated with design and marketing teams to deliver high-quality creative assets aligned with client brand guidelines.
Social Media Marketing Head at MexMon Group
February 1, 2021 - July 1, 2024
Boosted brand visibility across social media platforms by designing and executing targeted advertising campaigns. Conducted regular audits of social media accounts to ensure profile accuracy, relevance, and compliance with platform guidelines. Managed multiple social media platforms to increase audience engagement, follower growth, and brand awareness. Created engaging multimedia content. Developed marketing captions and promotional content using AI tools. Managed paid advertising campaigns and audience targeting through Meta Ads Manager. Managed marketing budget allocation and resource utilization to maximize campaign performance and ROI. Coordinated with design and media teams to develop high-quality creative assets aligned with brand guidelines.
E-commerce Coordinator at OPAX Web Pvt. Ltd.
January 1, 2014 - August 1, 2020
Conducted regular competitor analyses to monitor industry trends and adjust pricing strategies effectively. Oversaw daily e-commerce platform operations, monitoring system performance and troubleshooting technical issues as needed. Managed product listings by adding, updating, and removing products to maintain an accurate online catalog. Streamlined order processing to improve efficiency and ensure timely delivery of products. Maintained accurate product information by updating database records in a timely manner. Monitored and managed inventory levels to ensure optimal stock availability for high-demand items. Enhanced customer experience by optimizing product listings and regularly updating content. Responded to customer inquiries and resolved complaints using product knowledge and problem-solving skills.
Head of Social Media Marketing at Cybernamix
August 1, 2024 - Present
Managed social media marketing activities for multiple client businesses across industries, improving brand visibility and audience engagement. Planned and executed targeted digital marketing campaigns to support client branding, promotions, and lead generation. Created engaging multimedia content including graphics, short videos, and promotional posts using Canva, Freepik, and InVideo. Developed compelling captions, ad copy, and marketing copy using AI tools such as ChatGPT and Claude. Ran and optimized paid advertising campaigns through Meta Ads Manager to increase reach, engagement, and lead generation for clients. Scheduled and managed social media content using platforms like Meta Business Suite and Buffer. Monitored campaign performance, engagement metrics, and audience insights to improve marketing strategies and campaign effectiveness. Coordinated with design and marketing teams to deliver high-quality creative assets aligned with client brand guidelines.
E-Commerce Coordinator at O Pax Web Pvt. Ltd.
January 1, 2014 - August 1, 2020
Conducted regular competitor analyses to monitor industry trends and adjust pricing strategies. Oversaw daily e-commerce platform operations, monitoring system performance and troubleshooting issues. Managed product listings by adding, updating, and removing products to maintain an accurate online catalog. Streamlined order processing to improve efficiency and ensure timely delivery. Maintained accurate product information by updating database records in a timely manner. Monitored and managed inventory levels to ensure optimal stock availability for high-demand items. Enhanced customer experience by optimizing product listings and content; responded to inquiries and resolved complaints using product knowledge and problem-solving skills.
Head of Social Media Marketing at MeX Mon Group
February 1, 2021 - July 1, 2024
Led social media marketing activities for multiple client businesses across various industries, designing and executing targeted advertising campaigns to boost brand visibility, engagement, and lead generation.
Head of Social Media Marketing at Cybernamix Brampton
August 1, 2024 - Present
Managed social media marketing activities for multiple client businesses across industries, improving brand visibility and audience engagement. Conducted regular audits of social accounts to ensure profile accuracy, relevance, and compliance with platform guidelines. Coordinated with design and marketing teams to deliver high-quality creative assets aligned with brand guidelines.

Education

Data Science Certification & Internship at Excelr Solutions, Bangalore
January 1, 2022 - November 6, 2025
M.Sc. in Computer Science at Lovely Professional University, Punjab
January 1, 2011 - November 6, 2025
Postgraduate Diploma in Computer Applications (PGDCA) at Lyallpur Khalsa College, Punjab
January 1, 2009 - November 6, 2025
B.A. (Hons) at Lyallpur Khalsa College for Women, Punjab
January 1, 2008 - November 6, 2025
12th Grade at K.V. No.1, Hasimara, West Bengal
January 1, 2005 - November 6, 2025
Master of Science - Computer Science at Lovely Professional University
July 1, 2011 - March 31, 2026
Postgraduate Diploma in Computer Applications at Lyallpur Khalsa College
August 1, 2009 - March 31, 2026
Bachelor of Arts (BA) Honours at Lyallpur Khalsa College
September 1, 2008 - March 31, 2026
Grade 12 Arts at KV No.1
May 1, 2003 - March 31, 2026
Grade 10 General at KV No.1
May 1, 2003 - March 31, 2026
Master of Science - Computer Science at Lovely Professional University
January 11, 2030 - July 1, 2011
Postgraduate Diploma in Computer Applications at Lyallpur Khalsa College
January 11, 2030 - August 1, 2009
Bachelor of Arts (Honours) at Lyallpur Khalsa College
January 11, 2030 - September 1, 2008
Grade 12 Arts at K.V. No.1, West Bengal
January 11, 2030 - May 1, 2005
Grade 10 at K.V. No.1, West Bengal
January 11, 2030 - May 1, 2003
Data Science Certification at Education Excellence Solutions, ML Bangalore, India
January 1, 2022 - March 31, 2026

Qualifications

Data Science Certification & Internship
January 1, 2022 - November 6, 2025
Data Science Certification
January 1, 2022 - March 31, 2026
Data Science Certification & Internship
January 1, 2022 - March 31, 2026
Excel Solutions Data Science Certification
January 1, 2022 - March 31, 2026
Data Science Certification
January 1, 2022 - March 31, 2026

Industry Experience

Real Estate & Construction, Media & Entertainment, Education, Software & Internet, Professional Services, Retail