I am a marketing communications professional with over 4 years of experience crafting integrated content strategies and campaigns for B2B and international organizations. I excel at translating complex technical and policy information into clear, engaging narratives for diverse stakeholders. I have a proven track record of managing editorial pipelines, driving digital content, and coordinating cross-functional projects across regions while maintaining brand consistency. I enjoy collaborating with teams to elevate brand voice and measure impact through data-driven decisions.

Diogo Ruão

I am a marketing communications professional with over 4 years of experience crafting integrated content strategies and campaigns for B2B and international organizations. I excel at translating complex technical and policy information into clear, engaging narratives for diverse stakeholders. I have a proven track record of managing editorial pipelines, driving digital content, and coordinating cross-functional projects across regions while maintaining brand consistency. I enjoy collaborating with teams to elevate brand voice and measure impact through data-driven decisions.

Available to hire

I am a marketing communications professional with over 4 years of experience crafting integrated content strategies and campaigns for B2B and international organizations. I excel at translating complex technical and policy information into clear, engaging narratives for diverse stakeholders.

I have a proven track record of managing editorial pipelines, driving digital content, and coordinating cross-functional projects across regions while maintaining brand consistency. I enjoy collaborating with teams to elevate brand voice and measure impact through data-driven decisions.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner
German
Beginner
French
Beginner

Work Experience

Head of Marketing and Communications at Future (Non-profit)
August 1, 2025 - Present
Direct marketing communications strategy for education-focused organization; manage team of 3 and department budget in collaboration with executive leadership. Coordinate promotional campaigns for education fairs across 10 Portuguese cities, developing corporate partnerships and institutional relations. Oversee content creation across digital channels including social media, website, and marketing collateral.
Communications Specialist at United Nations University – EGOV
August 1, 2023 - August 1, 2025
Created and managed integrated communications programs including web content, newsletters, social media, and marketing materials. Led website redesign and content strategy that delivered 8% increase in web traffic over two years through improved architecture, SEO, and content clarity. Grew institutional LinkedIn following from 3,500 to 9,000 in two years (157% increase) through organic content strategy, streamlined publishing pipeline, and platform-specific content tailoring. Served as Communications Focal Point coordinating messaging with 13 UNU institutes and Heads of Communications globally, ensuring brand alignment. Translated complex research outputs into accessible stories for government officials, academics, and development agencies. Developed standardized content pipeline between research teams and communications, reducing turnaround time and improving consistency across channels. Managed editorial for UNU publications and reports. Analyzed campaign performance using Google Ana
Internal Communications Specialist at Greenvolt
February 1, 2023 - August 1, 2023
Supported the design of 'GreenDNA'—employee engagement and onboarding framework integrating SharePoint, Teams, physical materials, learning & training opportunities. Developed internal communication strategies at HQ and managed company-wide channels for employee engagement initiatives.
Marketing & Communications Specialist at LKCOM Agency, Primavera BSS, Amazing Platform
September 1, 2020 - May 1, 2022
Managed B2B client portfolio communications including content strategy, social media campaigns, email marketing, and website management. Created marketing materials and copywriting for technology and enterprise clients across agency, startup, and corporate environments. Coordinated content calendars and campaign execution across multiple client accounts simultaneously.

Education

Postgraduate Diploma in Communication Science at University of Minho
January 1, 2019 - January 1, 2020
Bachelor’s Degree in International Relations at University of Minho
January 1, 2016 - January 1, 2019
Postgraduate Diploma at University of Minho
January 1, 2019 - January 1, 2020
Bachelor's Degree at University of Minho
January 1, 2016 - January 1, 2019

Qualifications

AI in Policy Communications
January 1, 2025 - January 2, 2026
AI in Policy Communications
January 1, 2025 - January 2, 2026

Industry Experience

Education, Non-Profit Organization, Government, Professional Services, Media & Entertainment