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I'm Diogo Gomes Pio, a Growth Marketing Leader with 12+ years of experience driving performance, scale, and market expansion across Europe, the USA, and Asia. I’ve built and led cross-functional teams to win in fast-paced environments, delivering 5x revenue growth through full-funnel strategies across paid media, CRM, CRO, and SEO. I excel at aligning creative, product, and data to accelerate customer acquisition and retention. I balance high-level vision with hands-on execution, thrive in startup settings, and seek to create meaningful impact in a purpose-driven company.…I'm Diogo Gomes Pio, a Growth Marketing Leader with 12+ years of experience driving performance, scale, and market expansion across Europe, the USA, and Asia. I’ve built and led cross-functional teams to win in fast-paced environments, delivering 5x revenue growth through full-funnel strategies across paid media, CRM, CRO, and SEO. I excel at aligning creative, product, and data to accelerate customer acquisition and retention. I balance high-level vision with hands-on execution, thrive in startup settings, and seek to create meaningful impact in a purpose-driven company.

Diogo Gomes Pio

Growth Marketer, Marketing Strategist, Digital Marketer, +4

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I'm Diogo Gomes Pio, a Growth Marketing Leader with 12+ years of experience driving performance, scale, and market expansion across Europe, the USA, and Asia. I’ve built and led cross-functional teams to win in fast-paced environments, delivering 5x revenue growth through full-funnel strategies across paid media, CRM, CRO, and SEO. I excel at aligning creative, product, and data to accelerate customer acquisition and retention. I balance high-level vision with hands-on execution, thrive in startup settings, and seek to create meaningful impact in a purpose-driven company.…I'm Diogo Gomes Pio, a Growth Marketing Leader with 12+ years of experience driving performance, scale, and market expansion across Europe, the USA, and Asia. I’ve built and led cross-functional teams to win in fast-paced environments, delivering 5x revenue growth through full-funnel strategies across paid media, CRM, CRO, and SEO. I excel at aligning creative, product, and data to accelerate customer acquisition and retention. I balance high-level vision with hands-on execution, thrive in startup settings, and seek to create meaningful impact in a purpose-driven company.

Available to hire

I’m Diogo Gomes Pio, a Growth Marketing Leader with 12+ years of experience driving performance, scale, and market expansion across Europe, the USA, and Asia. I’ve built and led cross-functional teams to win in fast-paced environments, delivering 5x revenue growth through full-funnel strategies across paid media, CRM, CRO, and SEO.

I excel at aligning creative, product, and data to accelerate customer acquisition and retention. I balance high-level vision with hands-on execution, thrive in startup settings, and seek to create meaningful impact in a purpose-driven company.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Italian

Intermediate

Work Experience

Head of Growth and Germany Country Manager at Normod

June 1, 2025 - June 1, 2025

Part of the management team; co-developed marketing strategy alongside founder. Led and scaled a remote cross-functional team of 12 across Performance, Brand, Product, and Data. Acted as Germany Country Manager overseeing local ops, branding, partnerships, and performance. Executed a DTC growth strategy covering attribution, CRO, GTM, category development, and expansion. Achieved 5x revenue growth through efficient customer acquisition across key digital and CRM channels.

Digital Director at Spotlight Oral Care

May 1, 2022 - May 1, 2022

Led Product and Performance Marketing teams (8 FTEs), aligning digital strategy, e-commerce, and creatives. Developed and implemented acquisition and retention strategies across DTC channels and Amazon. Managed marketing budget planning, data automation, and forecasting to optimize ROI and scalable growth. Managed agencies to improve brand and CRO. Increased organic visibility and traffic through SEO initiatives.

Digital Marketing Consultant at Freelance (Remote)

May 1, 2024 - May 1, 2024

Drove growth across multiple startups and brands across SEA and Europe, leveraging paid media, CRM, CRO, and SEO. Built and executed cross-channel marketing strategies; established measurement frameworks, attribution models, and performance optimization; led vendor and partner collaborations.

Managing Director at Viva Vino

September 1, 2011 - December 1, 2013

Managed relationships with 17 Portuguese wine suppliers, oversaw import processes, organized and executed marketing events, and developed strategies to boost Portuguese wine sales in Singapore and Malaysia, achieving +40% yearly revenue growth.

SE Asia Manager at Rakuten

January 1, 2014 - May 1, 2016

Led B2B and consumer marketing initiatives across Singapore & Berlin with SEA focus; owned budgets, KPIs, and tracking; built partnerships and drove customer acquisition and ROI.

Head of Performance Marketing at Betamins

June 1, 2016 - April 1, 2019

Implemented SEA & Social Media marketing; led performance marketing efforts; contributed to overall growth and digital presence in Berlin.

Digital Marketing Consultant at Freelancer, Remote

November 1, 2018 - May 1, 2024

Provided digital marketing consulting across multiple clients; built and executed growth strategies; focused on CRM, SEO, CRO, and data-driven optimization.

Digital Director at Spotlight Oral Care

September 1, 2021 - May 1, 2022

Led Product and Performance Marketing teams (8 FTEs); aligned digital strategy, e-commerce, and creative; developed acquisition and retention strategies across DTC channels and Amazon; managed budget, data automation, and ROI forecasting; improved brand positioning and CRO.

Head of Growth and Germany Country Manager at Normod

June 1, 2022 - June 1, 2025

Part of the management team, co-developing marketing strategy; led a remote cross-functional team across Performance, Brand, Product, and Data; drove growth, branding, and local operations in Germany; executed DTC growth initiatives across key channels.