FOUNDER & BRAND DESIGNER Disarming Designs 2024 – Present Independent design studio specialising in visual identity systems for small businesses. • Designed full brand identity systems including logo suites, colour palettes, typography, and brand guidelines • Developed brand visuals across social media, packaging concepts, and marketing assets • Created illustrated brand elements and iconography to support visual identity systems • Managed full creative process from concept development to final delivery

Shalayne Smith

FOUNDER & BRAND DESIGNER Disarming Designs 2024 – Present Independent design studio specialising in visual identity systems for small businesses. • Designed full brand identity systems including logo suites, colour palettes, typography, and brand guidelines • Developed brand visuals across social media, packaging concepts, and marketing assets • Created illustrated brand elements and iconography to support visual identity systems • Managed full creative process from concept development to final delivery

Available to hire

FOUNDER & BRAND DESIGNER
Disarming Designs
2024 – Present

Independent design studio specialising in visual identity systems for small businesses.

• Designed full brand identity systems including logo suites, colour palettes, typography, and brand guidelines
• Developed brand visuals across social media, packaging concepts, and marketing assets
• Created illustrated brand elements and iconography to support visual identity systems
• Managed full creative process from concept development to final delivery

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Work Experience

Creative Director at Saatchi (London)
January 1, 2014 - Present
Led creative direction focusing on branding and web design. Managed creative teams and projects delivering high-impact advertising solutions. Specialized in aligning design strategies with client needs and innovating visual communication.
Senior Designer at BBDO (Paris)
January 31, 2014 - August 26, 2025
Senior designer responsible for branding and web design projects, contributing creative ideas and delivering design executions within campaigns. Collaborated with cross-functional teams to ensure design quality and brand consistency.
Digital Designer at Oh Yes (Paris)
July 31, 2012 - August 26, 2025
Produced digital creative solutions for branding and web projects. Ensured digital design met client standards and project objectives through visual storytelling and technical skills.
Junior Graphic Designer
January 1, 2019 - Present
Working as a Junior Graphic Designer since 2019, engaging with tasks well-suited to Adobe Illustrator, Photoshop, InDesign, branding, and content creation.
Product Designer at Luxe Foliage
December 31, 2020 - August 26, 2025
Designed products for Luxe Foliage, focusing on visual and product design for the company.
Freelance Artist
December 31, 2019 - August 26, 2025
Sourcing clients and creating artworks for homes and offices using acrylics on canvas, operating independently as a freelance artist.
Founder & Brand Designer at Disarming Designs
January 1, 2021 - Present
Independent design studio specialising in visual identity systems for small businesses. Designed full brand identity systems including logo suites, colour palettes, typography, and brand guidelines. Developed brand visuals across social media, packaging concepts, and marketing assets. Created illustrated brand elements and iconography to support visual identity systems. Managed full creative process from concept development to final delivery.

Education

Master in communication at Marketing School
July 1, 2007 - January 31, 2008
Marketing Training at Marketing School
June 1, 2006 - July 31, 2007
Diploma of Graphic Design at Open Colleges Australia
January 1, 2018 - December 31, 2020
Diploma of Graphic Design at Open Colleges Australia
January 1, 2004 - December 31, 2019
High School Certificate Year 10 at Leumeah/Gorokan High School
January 1, 2004 - December 31, 2004
InCo - Get Into Tech Bootcamp at INCO Academy
January 1, 2021 - December 31, 2021

Qualifications

High School
June 1, 2004 - June 30, 2006
Diploma of Graphic Design
January 11, 2030 - March 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Travel & Hospitality, Retail

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