Hi, I’m Disa Rosalina, a social media strategist with over five years of experience across content and digital strategy. I help brands connect with audiences by turning brand objectives into culturally relevant social ideas and campaigns, leveraging audience insights, performance data, and social listening to shape brand strategies. I love staying close to evolving consumer behavior, spotting real-time cultural opportunities with AI-driven trend spotting, and translating them into compelling social content. I thrive in cross-functional teams and enjoy turning data into actionable ideas that drive engagement and business results.

Disa Rosalina

Hi, I’m Disa Rosalina, a social media strategist with over five years of experience across content and digital strategy. I help brands connect with audiences by turning brand objectives into culturally relevant social ideas and campaigns, leveraging audience insights, performance data, and social listening to shape brand strategies. I love staying close to evolving consumer behavior, spotting real-time cultural opportunities with AI-driven trend spotting, and translating them into compelling social content. I thrive in cross-functional teams and enjoy turning data into actionable ideas that drive engagement and business results.

Available to hire

Hi, I’m Disa Rosalina, a social media strategist with over five years of experience across content and digital strategy. I help brands connect with audiences by turning brand objectives into culturally relevant social ideas and campaigns, leveraging audience insights, performance data, and social listening to shape brand strategies.

I love staying close to evolving consumer behavior, spotting real-time cultural opportunities with AI-driven trend spotting, and translating them into compelling social content. I thrive in cross-functional teams and enjoy turning data into actionable ideas that drive engagement and business results.

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Language

Indonesian
Fluent
English
Fluent

Work Experience

Social Media Strategist at Ogilvy Indonesia
August 1, 2024 - Present
Developed social media strategy for 5+ global brands; led KOL planning and strategy; oversaw execution across mega- and micro-creators; delivered campaigns with 20M+ views; leveraged AI-driven trend spotting to identify real-time cultural opportunities and translate them into social content; collaborated with cross-functional teams to align with brand objectives.
Social Media Executive at Oliver Agency | U-Studio
November 1, 2023 - August 1, 2024
Developed monthly editorial plans aligned with brand marketing objectives; created content ideas and campaign journeys grounded in audience and platform behavior; produced day-to-day social content across formats, ensuring consistency and relevance; analyzed content performance and translated metrics into actionable insights for optimization.
Social Media Intern
March 1, 2021 - July 1, 2021
Supported social media activities during internship; assisted with content creation, scheduling, and analytics; contributed to editorial planning.
Editorial Intern at The Shonet
September 1, 2020 - January 1, 2021
Edited editorial content; assisted with editorial calendar and content production; supported public relations tasks.
Social Strategist at Ogilvy Indonesia
August 1, 2024 - Present
Developed social strategy for 15+ global brands, diving into audience analysis, performance data, and social listening to uncover insights and shape brand strategies; led KOL planning and execution across mega- and micro-creators; delivered campaigns with 20M+ views; leveraged AI-driven trendspotting to identify real-time cultural opportunities and translate them into social content; contributed to winning 5 business pitches through cross-functional collaboration with account, creative, and analytics.
Social Media Executive at U-Studio
November 1, 2023 - August 1, 2024
Developed monthly editorial plans aligned with brand marketing objectives; created content ideas and campaign journeys grounded in audience and platform behavior; produced day-to-day social content across formats, ensuring consistency and relevance; analyzed content performance and translated metrics into actionable insights for optimization.
Social Media Executive at U-Studio
August 1, 2021 - October 1, 2023
Developed monthly editorial plans aligned with brand marketing objectives. Created content ideas and campaign journeys grounded in audience and platform behavior. Produced day-to-day social content across formats, ensuring consistency and relevance. Analyzed content performance and translated metrics into actionable insights for optimization. Clients: Vaseline, Dove, Sunsilk, BTNS.
Senior Social Media Executive at U-Studio
November 1, 2023 - August 1, 2024
Developed monthly editorial plans aligned with brand marketing objectives. Created content ideas & campaign journeys grounded in audience & platform behavior. Produced day-to-day social content across formats, ensuring consistency & relevance. Analyzed content performance & translated metrics into actionable insights for optimization.
Sr. Social Media Executive at Oliver Agency / U-Studio
November 1, 2023 - August 31, 2024
Led campaigns for multiple brands, developed influencer collaboration strategies, and delivered campaigns with significant reach; oversaw mega-creator initiatives and cross-functional collaboration.

Education

Bachelor's Degree in Marketing Communications at Universitas Bakrie
January 1, 2017 - January 1, 2021
Bachelor's in Marketing Communications at Universitas Bakrie
January 1, 2017 - January 1, 2021
Bachelor's Degree in Marketing Communications at Universitas Bakrie
January 1, 2017 - January 1, 2021
Bachelor's Degree in Marketing Communications at Universitas Bakrie
January 1, 2017 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet