Available to hire
Hi, I’m Disa Rosalina, a social media strategist with over five years of experience across content and digital strategy. I help brands connect with audiences by turning brand objectives into culturally relevant social ideas and campaigns, leveraging audience insights, performance data, and social listening to shape brand strategies.
I love staying close to evolving consumer behavior, spotting real-time cultural opportunities with AI-driven trend spotting, and translating them into compelling social content. I thrive in cross-functional teams and enjoy turning data into actionable ideas that drive engagement and business results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Fluent
Work Experience
Social Media Strategist at Ogilvy Indonesia
August 1, 2024 - PresentDeveloped social media strategy for 5+ global brands; led KOL planning and strategy; oversaw execution across mega- and micro-creators; delivered campaigns with 20M+ views; leveraged AI-driven trend spotting to identify real-time cultural opportunities and translate them into social content; collaborated with cross-functional teams to align with brand objectives.
Social Media Executive at Oliver Agency | U-Studio
November 1, 2023 - August 1, 2024Developed monthly editorial plans aligned with brand marketing objectives; created content ideas and campaign journeys grounded in audience and platform behavior; produced day-to-day social content across formats, ensuring consistency and relevance; analyzed content performance and translated metrics into actionable insights for optimization.
Social Media Intern
March 1, 2021 - July 1, 2021Supported social media activities during internship; assisted with content creation, scheduling, and analytics; contributed to editorial planning.
Editorial Intern at The Shonet
September 1, 2020 - January 1, 2021Edited editorial content; assisted with editorial calendar and content production; supported public relations tasks.
Social Strategist at Ogilvy Indonesia
August 1, 2024 - PresentDeveloped social strategy for 15+ global brands, diving into audience analysis, performance data, and social listening to uncover insights and shape brand strategies; led KOL planning and execution across mega- and micro-creators; delivered campaigns with 20M+ views; leveraged AI-driven trendspotting to identify real-time cultural opportunities and translate them into social content; contributed to winning 5 business pitches through cross-functional collaboration with account, creative, and analytics.
Social Media Executive at U-Studio
November 1, 2023 - August 1, 2024Developed monthly editorial plans aligned with brand marketing objectives; created content ideas and campaign journeys grounded in audience and platform behavior; produced day-to-day social content across formats, ensuring consistency and relevance; analyzed content performance and translated metrics into actionable insights for optimization.
Social Media Executive at U-Studio
August 1, 2021 - October 1, 2023Developed monthly editorial plans aligned with brand marketing objectives. Created content ideas and campaign journeys grounded in audience and platform behavior. Produced day-to-day social content across formats, ensuring consistency and relevance. Analyzed content performance and translated metrics into actionable insights for optimization. Clients: Vaseline, Dove, Sunsilk, BTNS.
Senior Social Media Executive at U-Studio
November 1, 2023 - August 1, 2024Developed monthly editorial plans aligned with brand marketing objectives. Created content ideas & campaign journeys grounded in audience & platform behavior. Produced day-to-day social content across formats, ensuring consistency & relevance. Analyzed content performance & translated metrics into actionable insights for optimization.
Sr. Social Media Executive at Oliver Agency / U-Studio
November 1, 2023 - August 31, 2024Led campaigns for multiple brands, developed influencer collaboration strategies, and delivered campaigns with significant reach; oversaw mega-creator initiatives and cross-functional collaboration.
Education
Bachelor's Degree in Marketing Communications at Universitas Bakrie
January 1, 2017 - January 1, 2021Bachelor's in Marketing Communications at Universitas Bakrie
January 1, 2017 - January 1, 2021Bachelor's Degree in Marketing Communications at Universitas Bakrie
January 1, 2017 - January 1, 2021Bachelor's Degree in Marketing Communications at Universitas Bakrie
January 1, 2017 - January 1, 2021Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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