As a multidisciplinary freelance designer, I help emerging brands grow and elevate their presence through thoughtful web, branding, and UX/UI design. With a background in product design, I approach projects by aligning user needs with business goals, creating functional, engaging, and scalable design solutions. I collaborate closely with clients to transform ideas into effective and well-executed designs.

Sofía Tahuil

As a multidisciplinary freelance designer, I help emerging brands grow and elevate their presence through thoughtful web, branding, and UX/UI design. With a background in product design, I approach projects by aligning user needs with business goals, creating functional, engaging, and scalable design solutions. I collaborate closely with clients to transform ideas into effective and well-executed designs.

Available to hire

As a multidisciplinary freelance designer, I help emerging brands grow and elevate their presence through thoughtful web, branding, and UX/UI design.
With a background in product design, I approach projects by aligning user needs with business goals, creating functional, engaging, and scalable design solutions. I collaborate closely with clients to transform ideas into effective and well-executed designs.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent
Italian
Fluent
Spanish; Castilian
Fluent

Work Experience

Web/Visual Designer at Bitterblond
June 1, 2023 - Present
Collaborated with marketing teams to develop content for campaigns, ensuring brand consistency and alignment with project goals. Redesigned and optimized WordPress websites by editing HTML and CSS, enhancing functionality and aesthetics. Developed visual content for digital marketing campaigns on LinkedIn, newsletters, internal documentation, HubSpot, social media, YouTube and other platforms. Created custom illustrations, icons, GIFs, and videos aligning designs with brand needs. Implemented SEO strategies including article optimization, keyword research, and link building to improve website ranking and visibility.
UX/UI Designer at Hiklub
May 1, 2023 - August 8, 2025
Developed a responsive website achieving over 90% usability by applying the Design Thinking process. Created user flows, wireframes, and prototypes to support the user experience. Conducted moderated and unmoderated usability tests, analyzing data and iterating on designs based on findings. Built a scalable Design System following Atomic Design principles. Collaborated with cross-functional teams to ensure alignment between design, functionality, and business objectives.
UX/UI & Graphic Designer at Risidio
April 1, 2023 - August 8, 2025
Worked on Web 3, NFT, and crypto-related design projects, ensuring consistency across digital platforms. Designed and developed websites for corporate and collaborator brands, both desktop and mobile, focusing on user experience and responsive design. Created visual assets including logos, pitch decks, and social media graphics to align with brand identity. Produced handoff documentation for developers, ensuring smooth implementation of design elements. Collaborated with cross-functional teams to deliver design solutions that met user needs and business goals.
Graphic Designer at Di.sofiatahuil
January 1, 2023 - August 8, 2025
Designed logos, business cards, and flyers to support brand recognition and marketing efforts. Created engaging social media materials tailored to platform-specific requirements and trends. Collaborated closely with clients to understand their goals and deliver visually compelling solutions. Coordinated with print vendors to ensure accurate and high-quality production of physical materials.
Designer & Community Manager at Nova Solar
October 1, 2021 - August 8, 2025
Managed social media accounts, creating and planning content adapted to various digital platforms. Designed visually appealing posts ensuring alignment with the brand's voice and goals. Developed strategies to increase online engagement and improve brand visibility. Coordinated with the team to implement campaigns and monitor performance metrics.

Education

UX Design Professional Certificate at Coursera - Google
January 1, 2022 - August 31, 2022
Industrial Designer at National University of La Plata, Argentina
March 1, 2014 - December 31, 2019
Product Ideation, Design, and Management Specialization at Coursera - University of Maryland
January 1, 2024 - December 31, 2024
Community Manager: Social Media management at Luzzi Digital
January 1, 2024 - December 31, 2024
Fundamentals of Digital Marketing at Google Activate
January 1, 2023 - December 31, 2023
Design Rules: Principles and Practices for UI Design at Udemy
January 1, 2023 - December 31, 2023
Graphic Design Fundamentals at Edutin Academy
January 1, 2023 - December 31, 2023
HTML, CSS and JavaScript, Essential Training at Linkedin Learning
January 1, 2022 - December 31, 2022

Qualifications

Coursera: Product Ideation, Design, and Management Specialization - University of Maryland
January 1, 2024 - December 1, 2024
Community Manager: Social Media Management - Luzzi Digital
January 1, 2024 - December 1, 2024
Fundamentals of Digital Marketing - Google Activate
January 1, 2023 - December 1, 2023
HTML, CSS and JavaScript Essentials - LinkedIn Learning
January 1, 2022 - December 1, 2022
Graphic Design Fundamentals - Edutin Academy
January 1, 2023 - December 1, 2023
UX Design Certificate
January 1, 2022 - August 31, 2022

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Other, Education