I am a multidisciplinary graphic designer and digital marketer who believes great design, clear communication, and marketing that delivers measurable results come from empowered cross-functional teams and cohesive strategy. I’ve partnered with leading Canadian not-for-profit organizations, private-sector companies, and Crown corporations to strengthen brand clarity, elevate digital performance, and deepen audience engagement. Over the past eight years, I’ve led the evolution of a national brand and digital ecosystem within a highly regulated, policy-driven environment, including expanding and rebranding a national trade association while delivering sustained member value through strategic design and digital leadership. I spearheaded the launch of Canada CoatingsHUB™, Canada’s first regulatory hub and integrated member portal, built with intuitive information architecture, custom WordPress integrations, and optimized user flows, modernizing workflows and increasing user activity by over 130% with satisfaction rates above 70%.
Earlier at ADGA, I supported integrated marketing across print, digital, video, and trade shows. A fully integrated CANSEC campaign generated over 100,000 views and contributed directly to multiple contracts. While onsite with DCM at Canada Post, I redesigned international shipping waybills that remain in use today, along with core collateral for the Dangerous Goods program. As a creative leader, I bring a client-focused, results-oriented approach—aligning design, messaging, and digital strategy with business objectives while collaborating effectively across departments and leadership levels. I am energized by opportunities to create meaningful, strategic work and would welcome the chance to discuss how my skills and experience can support your organization’s creative and marketing goals.
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