I'm Divya Malviya, a creative-led digital marketer with hands-on experience managing paid acquisition across Meta, TikTok, Google Ads, and Google App Campaigns. I design performance-driven creative concepts, run structured A/B tests, translate audience insights into scalable growth campaigns, and collaborate with cross-functional teams to deliver measurable results. I thrive on multi-channel campaigns that combine data-driven strategy with compelling creative, and I enjoy turning complex briefs into simple, effective brand experiences. I’m passionate about building immersive digital experiences, leading multi-disciplinary teams, and turning insights into growth. Through hands-on execution across paid media, content creation, and brand storytelling, I help brands connect with audiences, drive engagement, and deliver tangible business impact.

Divya Malviya

I'm Divya Malviya, a creative-led digital marketer with hands-on experience managing paid acquisition across Meta, TikTok, Google Ads, and Google App Campaigns. I design performance-driven creative concepts, run structured A/B tests, translate audience insights into scalable growth campaigns, and collaborate with cross-functional teams to deliver measurable results. I thrive on multi-channel campaigns that combine data-driven strategy with compelling creative, and I enjoy turning complex briefs into simple, effective brand experiences. I’m passionate about building immersive digital experiences, leading multi-disciplinary teams, and turning insights into growth. Through hands-on execution across paid media, content creation, and brand storytelling, I help brands connect with audiences, drive engagement, and deliver tangible business impact.

Available to hire

I’m Divya Malviya, a creative-led digital marketer with hands-on experience managing paid acquisition across Meta, TikTok, Google Ads, and Google App Campaigns. I design performance-driven creative concepts, run structured A/B tests, translate audience insights into scalable growth campaigns, and collaborate with cross-functional teams to deliver measurable results. I thrive on multi-channel campaigns that combine data-driven strategy with compelling creative, and I enjoy turning complex briefs into simple, effective brand experiences.

I’m passionate about building immersive digital experiences, leading multi-disciplinary teams, and turning insights into growth. Through hands-on execution across paid media, content creation, and brand storytelling, I help brands connect with audiences, drive engagement, and deliver tangible business impact.

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Language

English
Fluent
Hindi
Fluent
German
Advanced

Work Experience

Senior Account Manager at LMBookie GmbH
January 1, 2024 - June 30, 2024
Led performance marketing (App Growth) with ownership of paid acquisition across Meta, TikTok, and Google Ads (Search & App Campaigns); drove 10k+ new users. Reduced CPA by 22% via audience segmentation, bid optimization, and structured creative testing. Improved CTR by 18% through hook, messaging, and placement testing. Developed performance-driven ad creatives based on user pain points and behavioral insights. Built weekly CPC/CPA/ROAS reports and funnel dashboards to guide optimization decisions.
Senior Account Manager at Chatter Box Communications
January 1, 2024 - June 30, 2024
Managed social media and paid campaigns for 6 brands across Meta and Google platforms. Directed 16 photo and video shoots, producing branded visuals for social and e-commerce campaigns. Led 5 product launches with rollout strategies and UGC-driven concepts. Published 40 SEO blogs via WordPress CMS, driving traffic and generating inbound B2B inquiries. Managed employer branding on LinkedIn, organizing office events and creating employee-generated content.
Senior Executive - Marketing at Loco Fast Online Services Pvt. Ltd.
February 1, 2022 - August 31, 2023
Led an ecommerce project, managing a team of 8 while building and maintaining the Shopify website. Directed creative production for 20 textile collections, developing visual assets for website and social media. Engaged with 180+ customers, pitching new projects and refining offerings through direct feedback with sales. Published 40 SEO blogs via WordPress CMS, driving traffic growth and inbound B2B inquiries. Managed employer branding on LinkedIn, organizing office events and producing employee-generated content.

Education

MSc in Marketing & Digital Media, Big Data and Analytics specialization at ESCP Business School
January 1, 2024 - December 31, 2025
BA in English Literature, Minor in Economics at Hansraj College, University of Delhi
January 1, 2018 - December 31, 2021

Qualifications

Social Media Certification (Hootsuite Academy)
January 11, 2030 - May 11, 2026
Digital Marketing Certification (HubSpot Academy)
January 11, 2030 - May 11, 2026
Google Ads Certification (Skillshop)
January 11, 2030 - May 11, 2026
Inside LVMH Training
January 11, 2030 - May 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet