Seasoned PR and brand consultant, founder, and writer with a decade of experience leading media campaigns, brand strategy, content creation, and account management—specializing in wine and spirits, hospitality, and luxury consumer sectors. I’m passionate about amplifying underrepresented voices, especially LGBTQ+ and BIPOC brands, through intentional storytelling and strategic media placement. I’ve secured top-tier media coverage, led multi-stage seven-figure rebrands, and introduced emerging brands to new markets. My best work blends compelling copy with thoughtful strategy to create cultural moments that challenge norms and influence consumer markets.

Daniel Lee Hue

Seasoned PR and brand consultant, founder, and writer with a decade of experience leading media campaigns, brand strategy, content creation, and account management—specializing in wine and spirits, hospitality, and luxury consumer sectors. I’m passionate about amplifying underrepresented voices, especially LGBTQ+ and BIPOC brands, through intentional storytelling and strategic media placement. I’ve secured top-tier media coverage, led multi-stage seven-figure rebrands, and introduced emerging brands to new markets. My best work blends compelling copy with thoughtful strategy to create cultural moments that challenge norms and influence consumer markets.

Available to hire

Seasoned PR and brand consultant, founder, and writer with a decade of experience leading media campaigns, brand strategy, content creation, and account management—specializing in wine and spirits, hospitality, and luxury consumer sectors. I’m passionate about amplifying underrepresented voices, especially LGBTQ+ and BIPOC brands, through intentional storytelling and strategic media placement.

I’ve secured top-tier media coverage, led multi-stage seven-figure rebrands, and introduced emerging brands to new markets. My best work blends compelling copy with thoughtful strategy to create cultural moments that challenge norms and influence consumer markets.

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Experience Level

Expert
Expert

Work Experience

Account Supervisor, Wine & Spirits at BPCM
January 1, 2022 - January 1, 2024
Led PR strategy for Hennessy, Dom Pérignon, Joseph Phelps, Little Saints, and LALO Tequila, delivering 100+ national placements ($1.5M+ value). Managed a $2M partnership between Hennessy and Aman Hotels and oversaw the Hennessy Paradis rebrand through a multi-stage rollout across media/influencer, content, and events.
Founder & CEO at Spill It LLC
January 1, 2020 - Present
Launched a queer-led, non-alcoholic beverage brand focused on wellness and community. Raised $80,000+ in seed capital and led product development, branding, influencer marketing, and DTC launch strategies.
Senior Account Manager at Manifest NYC
January 1, 2017 - December 1, 2019
Produced and launched Vivino’s Wine Style Awards to support Series C visibility. Managed PR for PlayStation, ShineText, Trusted Housesitters, and Ghost Tequila, and built an influencer marketing division to lead pitches for new business wins.
Freelance Writer & Contributor at Various Publications
January 1, 2016 - Present
Contributes across StyleCaster, AskMen, The Daily Meal, Islands.com, and Modern Luxury. Covers LGBTQ+ culture, BIPOC entrepreneurship, and destination travel; led AskMen’s Amplify vertical covering Black-owned brands; writes SEO-optimized articles reaching 50K+ readers quarterly; and interviews CEOs and celebrities including Jane Lynch, Jonathan Van Ness, Willam Belli, and Mrs. Kasha Davis.
Account Executive at The Fifth Column PR
February 1, 2015 - March 1, 2016
Led media relations for Wanderlust + Co., Fame & Partners, Carbon38, and Rémy Martin, securing national placements generating $5M+ in client revenue. Drove 40%+ client growth through campaign results and ongoing relationship management.
Principal at DMM Consulting
January 1, 2014 - Present
Founded and leads a six-figure PR and brand consultancy serving hospitality, spirits, entertainment, and consumer clients. Secures high-impact media results (92M+ impressions; $1M+ value for Chef’s Club Counter with Jean-Georges and Alvin Cailan), produces 20+ media events and launches covered in Vogue, Essence, The New York Times, Out, and Forbes, and directs luxury-focused campaigns for brands including Tiffany & Co. and Museum of Ice Cream.

Education

Bachelor of Arts (Political Science & Communications) at Pace University
January 11, 2030 - July 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Goods