I am David Longford, Freelance Graphic Designer and Illustrator and the owner of The General Design Practice. As well as being a designer/illustrator, I am also a fully qualified doctor, having worked in the NHS for over 20 years. I have also worked in higher education for over 10 years. Having made a significant career change myself, I understand how challenging and rewarding it can be to build something new. I am passionate about helping people and their projects thrive. I work alongside founders, teams, and organizations - ranging from early-stage start-ups to established brands. People who genuinely care about doing things well and creating work they can be proud of. I have helped many people through complex times in their lives; managed a medical practice and my own business; led on local strategic clinical work; delivered lectures, developed teaching resources and helped lead curriculum change. I have developed my person-centred and unique approach during years of experience working in Medicine, Art & Design, Education, and Business Management. I aim to gain a deep understanding of anyone I am working with, in order to help them understand their specific needs and apply design thinking to their project. My training and experience means that I have a keen eye for detail, can understand and analyse information in great depth, and can communicate complex information both verbally and visually.…I am David Longford, Freelance Graphic Designer and Illustrator and the owner of The General Design Practice. As well as being a designer/illustrator, I am also a fully qualified doctor, having worked in the NHS for over 20 years. I have also worked in higher education for over 10 years. Having made a significant career change myself, I understand how challenging and rewarding it can be to build something new. I am passionate about helping people and their projects thrive. I work alongside founders, teams, and organizations - ranging from early-stage start-ups to established brands. People who genuinely care about doing things well and creating work they can be proud of. I have helped many people through complex times in their lives; managed a medical practice and my own business; led on local strategic clinical work; delivered lectures, developed teaching resources and helped lead curriculum change. I have developed my person-centred and unique approach during years of experience working in Medicine, Art & Design, Education, and Business Management. I aim to gain a deep understanding of anyone I am working with, in order to help them understand their specific needs and apply design thinking to their project. My training and experience means that I have a keen eye for detail, can understand and analyse information in great depth, and can communicate complex information both verbally and visually.WWWW…