Available to hire
I’m a design leader with 20+ years of experience building and scaling digital products across fintech, SaaS, and highly regulated industries. I specialize in 0→1 product incubation, multi-vertical strategy, design systems, and cross-functional leadership. I bring clarity to ambiguity, elevate craft, and drive measurable business impact by aligning stakeholders, shaping product vision, and delivering cohesive multi-product experiences.
I’ve led teams across startups and big tech, turning customer insights into strategy and delivering high-trust experiences for mobile and web. My work spans finance, gaming, government, and enterprise software, with a focus on end-to-end product design, design operations, and cultivating design talent that scales with the business.
Skills
Experience Level
Expert
Expert
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Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Chief Product Officer at Carde.io
December 1, 2024 - October 1, 2025Architected product vision and catalyzed cross-functional team alignment for data-driven B2B products serving event management and complex workflow needs (service design). Led product strategy, feature prioritization, user flows, and road map for two major launches: Disney Lorcana (Ravensburger) and Riftbound: League of Legends (Riot Games). Achieved worldwide adoption across 3,000 stores and 100,000+ players. Built and scaled a team of designers, product owners, and project managers; implemented design sprint methodology to improve alignment and quality. Drove adoption of AI-enabled project tracking tools, increasing throughput by 43% and improving Release Notes quality. Managed design systems creation and facilitated cross-functional stakeholder workshops to ensure customer-focused solutions.
Senior User Experience Designer at Amazon
March 1, 2024 - December 1, 2024Led Amazon Photos’ screen-enabled device research and design for Alexa+ on Echo Show and FireTV. Drove UX improvements across device onboarding and feature awareness, contributing to 14% growth in customer adoption (hundreds of thousands of users).
Senior Digital Project Manager at Ravensburger
October 1, 2023 - August 1, 2024Gathered and prioritized requirements across 8 cross-functional teams in 48 working hours. Managed competitive RFP process (30+ vendors) with systematic evaluation, completed in 4 weeks. Coordinated international legal teams for $2MM contract completion in 2 weeks.
Manager, UX Design & Research at Amazon Web Services (AWS)
October 1, 2022 - March 1, 2024Led UX strategy and team development for AWS Game Tech, delivering multiple flagship services that transformed customer onboarding and product adoption. Design improvements decreased Amazon GameLift onboarding time by 94%. Scaled UX capacity by implementing systematic processes for customer persona identification, needs prioritization, and effort estimation. Established KPIs for design quality and velocity. Team size grew from two to eight; throughput doubled. Implemented design operations framework and built cross-functional teams across three major AWS services, including Amazon GameLift. Drove WCAG accessibility adoption and established repeatable frameworks for prioritizing solutions with measurable adoption impact.
User Experience Lead at AWS
June 1, 2021 - October 1, 2022Created and launched AWS GameKit, a tool for adding AWS-enabled features to video games from within Unity and Unreal Engine. Achieved high usability study ratings (CSAT, low errors, short durations) through comprehensive UX research, documentation strategy, and prioritized improvements.
Senior User Experience Designer at AWS
May 1, 2020 - June 1, 2021Designed the entire UX process for multiple AWS services, including: Doubled Amplify’s customer base by tens of thousands through a low-code/no-code Admin UI for building back-ends; AWS AppSync IDE for elegant API creation and federation across APIs.
Senior User Experience Designer at Applied Research in Acoustics (ARiA)
December 1, 2019 - May 1, 2020Doubled end-user acceptance ratings over prior tools; secured two high-value government contracts via design excellence, including a regulatory-research tool and a sonar/oceanography training game.
UX Design Lead, Organized Play at Wizards of the Coast
November 1, 2018 - December 1, 2019Transformed digital tournament experience for Magic: The Gathering through integrated player and merchant platforms. Led a team of four designers; introduced Agile/Scrum, integrated design standards, sprint planning, and prioritization to improve collaboration. Reduced tournament wait times by half by connecting player-facing apps with store-management tools for global events.
UX Prototyper at Starbucks
May 1, 2018 - October 1, 2018Elevated Reserve and Roastery in-store experiences by prototyping six next-generation display experiences, including AR, projection mapping, and holographic interfaces.
Principal UX Designer at T-Mobile
March 1, 2018 - May 1, 2018Expanded multi-line management on one device by designing DIGITS and enabled users to read voicemail via VVM on Android.
Principal User Experience Designer at MAANA (acquired)
March 1, 2017 - March 1, 2018Positioned company for acquisition (SparkCognition) by researching and implementing Knowledge Graph concepts; led projects for a team of 4 designers, delivering a data insights platform and 6 bespoke services for clients including GE and Maersk.
Senior UX & Game Designer at Wizards of the Coast
July 1, 2016 - March 1, 2017Modernized Magic: The Gathering’s digital presence (Magic Arena) and led tutorial design; established standards that became industry benchmarks for onboarding in digital card games; collaborated cross-functionally to align with engineering and art.
Principal Product Lead, Enterprise Applications at Infosys
October 1, 2015 - July 1, 2016Solved client problems by identifying pain points and designing streamlined mobile, tablet, and web solutions; delivered a social services platform for a government agency, and optimized quote-estimation tools for 3rd-party agents, reducing time to quote and improving efficiency.
Senior UX & Game Designer at Wizards of the Coast
October 1, 2009 - October 1, 2015Revolutionized Magic: The Gathering digital experience by owning UX, UI, and tutorial systems for Magic Duels across PC and mobile; delivered onboarding improvements and tutorial systems that boosted early comprehension and engagement.
Senior Web Designer at Nordstrom
April 1, 2009 - October 1, 2009Redesigned Zoom feature and size/color selectors on the Product Details Page, delivering live-updating options that improved stock visibility and conversion; earned industry recognition for these enhancements.
Art Director / Product Designer at SynapticMash (Acquired)
December 1, 2007 - September 1, 2008Managed a 3-person design team for a Learning Management System; raised end-user satisfaction by 50% through strategic feature prioritization.
Art Director at Giant Campus
July 1, 2007 - December 1, 2007Led a 5-person team designing educational kiosks and distance-learning solutions for school-aged children; clients included Microsoft.
Senior Graphic Designer, Web at Harry & David
October 1, 2004 - July 1, 2007Directed and designed hundreds of projects, including e-commerce redesigns and promotional campaigns; improved online sales flow and branding.
Graphic Designer at Coldwater Creek
April 1, 2002 - September 1, 2004Raised customer engagement through retail signage and online storefront branding; produced catalogs and collateral that strengthened brand connection.
Project Manager at Apple
May 1, 2001 - December 1, 2001Managed design, cataloging, and production of signage for new Apple Retail stores; developed a signage tracking system used for years, and contributed to product signage for iPod, Mac OS X, and iMac G4.
Director of Product Design at Carde.io
December 1, 2024 - October 1, 2025Led as Director of Product Design for tabletop-gaming startup, owning relationships with Ravensburger (Disney Lorcana) and Riot Games (Riftbound: League of Legends). Negotiated contracts, gathered requirements, and defined acceptance criteria. Managed a team of 7 writers, designers, product managers, and project professionals. Introduced responsive mobile web UI systems and bespoke design systems, reducing cognitive load for players and event staff. Conducted market research and competitive analysis for new game products; acted as main point-of-contact between founder/board and cross-functional teams.
Design and Research Consultant at Ravensburger
October 1, 2023 - August 1, 2024Owned end-to-end program management for $2M card production pipeline tool for Disney Lorcana. Led requirements gathering, vendor evaluation, and contract execution across 8 cross-functional teams. Conducted Kano surveys and statistical analysis to prioritize features. Wrote RFPs and evaluated 30+ vendor proposals; managed procurement through successful contract signing. Established stakeholder communication plans and project governance for transparency across multi-month engagement.
Senior UX Designer (Photos with Alexa+) at Amazon
March 1, 2024 - December 1, 2024Designed Alexa+ customer experiences for Amazon Photos on Echo Show and Fire TV. Untangled confusing, counter-intuitive interfaces; documented as‑is system architecture and proposed streamlined IA to improve photo access. Ensured cross‑device consistency and collaborated with engineering to balance customer needs with technical constraints.
UX Design Manager at Amazon Web Services (AWS)
October 1, 2022 - March 1, 2024Led UX strategy and team development for enterprise software at AWS Game Tech, scaling the design team from 2 to 9; doubled designer throughput through design operations. Advocated for usability improvements, shifting roadmap away from new features after a rigorous study; onboarding time for Amazon GameLift reduced by 94%. Mentored junior designers toward senior levels.
UX Lead, Game Tech (Manager of 3) at Amazon Web Services (AWS)
June 1, 2021 - October 1, 2022Led MVP for AWS GameKit, managing a team of three designers focused on GameLift and GameSparks. Defined design strategy for a Unity/Unreal Engine plugin connecting to AWS services; achieved design approvals from engine publishers, illustrating PMF challenges in feature prioritization.
Senior UX Designer, AWS Amplify at Amazon Web Services (AWS)
May 1, 2020 - June 1, 2021Doubled Amplify’s customer base by designing a comprehensive Admin UI and a design system for the low-code/no-code platform; expanded to tens of thousands of new users. Redesigned AppSync IDE enabling API federation; gained engineering buy-in by leveraging familiar developer frameworks.
Senior UX Designer (AI‑Powered Legal Research) at Applied Research in Acoustics
December 1, 2019 - May 1, 2020Sole designer for government contractor startup building AI-powered procurement tool enabling natural-language acquisition of legal requirements. The tool surfaced relevant ethics, case law, and regulations to surface needs 30x faster. Left after 6 months due to misalignment with end-user workflows and quality standards.
Lead UX Designer – Organized Play at Hasbro, Inc. (Wizards of the Coast)
November 1, 2018 - December 1, 2019Led a team of 4 designers/researchers to redesign complex tournament software for 100k+ events/year. Delivered mobile apps, kiosks, and organizer tools across 6,500+ stores; established design patterns and repository of interaction patterns used across the Organized Play ecosystem.
UX Designer – Prototypes at Starbucks
May 1, 2018 - October 1, 2018Solo designer on rapid prototyping initiative exploring projection mapping, physical computing, holographic displays, and spatial interaction for premium Reserve experience; created 8 prototypes for leadership review.
UX Lead at MAANA
March 1, 2017 - March 1, 2018Set up design direction for knowledge graph platform; managed team of 4 designers; created design systems (3+) for enterprise clients including GE and Maersk; contributed to solutions saving hundreds of millions for Maersk.
Senior User Experience Designer at Hasbro, Inc. (Wizards of the Coast)
July 1, 2016 - March 1, 2017Modernized Magic: The Gathering Arena’s player-facing UX; designed major portions of onboarding and tutorial flows; established design system enabling consistent experiences across game states. Built industry-standard onboarding patterns.
Principal User Experience Designer at Infosys
October 1, 2015 - July 1, 2016Led enterprise B2B/B2C applications for government, agriculture, and insurance sectors; redesigned DC Access System reducing agency processing time by 62%; delivered form-driven experiences enabling 8+ programs; improved task completion by 50% for Caterpillar, and reduced Allstate quote times from 60 to 14 minutes.
Lead UX Designer at Hasbro, Inc. (Wizards of the Coast)
October 1, 2009 - October 1, 2015Redesigned Magic: The Gathering Online's trading and gameplay systems; improved onboarding and user comprehension; contributed to Magic Arena’s success and earned industry recognition for tutorial design.
Senior User Experience Designer at Nordstrom
May 1, 2009 - October 1, 2009Invented multivariate product selection UI; improved availability cues; significantly enhanced e-commerce experience and efficiency.
Senior UX Designer at T-Mobile
December 1, 2008 - April 1, 2009Designed e-commerce experiences for phones and service bundles; built complex product configurators; improved cost and commitments comprehension.
Information Architect at AT&T
September 1, 2008 - December 1, 2008Designed e-commerce sites for holiday season; contributed to high-stakes revenue-impact projects; improved navigation and information architecture.
Design Manager at SynapticMash
December 1, 2007 - September 1, 2008Led a 2-person design team for LMS; increased end-user satisfaction by 50% through feature prioritization and UX improvements.
Art Director / Design Manager at Giant Campus
July 1, 2007 - December 1, 2007Managed a team of 4 designers creating educational kiosks and distance-learning experiences for Microsoft; balanced educational goals with accessibility.
Project Manager, Retail (Contract) at Apple
May 1, 2001 - December 1, 2001Managed design, cataloging, and production of signage for Apple Retail store launches; implemented signage tracking system used for 7 years; contributed to signage design for iPod, Mac OS X, iMac G4.
Graphic Designer - Web at Creative Labs
July 1, 2000 - May 1, 2001Designed online advertising, mini-sites, and product showcases; led art direction for Audigy packaging concept.
Education
Bachelor of Arts - BA in Graphic Design at Western Washington University
January 11, 2030 - June 1, 2000Bachelor of Arts at Western Washington University
January 11, 2030 - February 11, 2026Qualifications
Patent 12303791: Integration of Game Features across varied Hosting Topologies
May 1, 2025 - January 15, 2026Patent 12303791: Integration of Game Features across varied Hosting Topologies
May 1, 2025 - February 11, 2026Industry Experience
Gaming, Software & Internet, Media & Entertainment, Education, Retail, Professional Services, Government, Financial Services
Skills
Experience Level
Expert
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Intermediate
Intermediate
Intermediate
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