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I’m Dave Marsee, a UX & Product Management leader with 20+ years of cross-functional design leadership across games, tech, mobility, branding, and education. I’ve built scalable design operations, design systems, and product roadmaps that drive adoption, ROI, and cross-team alignment. From launching high-impact B2B platforms to transforming player onboarding in AAA games, I champion customer-centered strategy, inclusive design (WCAG), and measurable outcomes through OKRs, KPIs, A/B testing, and hands-on mentorship.…I’m Dave Marsee, a UX & Product Management leader with 20+ years of cross-functional design leadership across games, tech, mobility, branding, and education. I’ve built scalable design operations, design systems, and product roadmaps that drive adoption, ROI, and cross-team alignment. From launching high-impact B2B platforms to transforming player onboarding in AAA games, I champion customer-centered strategy, inclusive design (WCAG), and measurable outcomes through OKRs, KPIs, A/B testing, and hands-on mentorship.

Dave Marsee

UX Designer, Product Designer, Graphic Designer, +2

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I’m Dave Marsee, a UX & Product Management leader with 20+ years of cross-functional design leadership across games, tech, mobility, branding, and education. I’ve built scalable design operations, design systems, and product roadmaps that drive adoption, ROI, and cross-team alignment. From launching high-impact B2B platforms to transforming player onboarding in AAA games, I champion customer-centered strategy, inclusive design (WCAG), and measurable outcomes through OKRs, KPIs, A/B testing, and hands-on mentorship.…I’m Dave Marsee, a UX & Product Management leader with 20+ years of cross-functional design leadership across games, tech, mobility, branding, and education. I’ve built scalable design operations, design systems, and product roadmaps that drive adoption, ROI, and cross-team alignment. From launching high-impact B2B platforms to transforming player onboarding in AAA games, I champion customer-centered strategy, inclusive design (WCAG), and measurable outcomes through OKRs, KPIs, A/B testing, and hands-on mentorship.

Available to hire

I’m Dave Marsee, a UX & Product Management leader with 20+ years of cross-functional design leadership across games, tech, mobility, branding, and education. I’ve built scalable design operations, design systems, and product roadmaps that drive adoption, ROI, and cross-team alignment.

From launching high-impact B2B platforms to transforming player onboarding in AAA games, I champion customer-centered strategy, inclusive design (WCAG), and measurable outcomes through OKRs, KPIs, A/B testing, and hands-on mentorship.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Chief Product Officer at Carde.io

December 1, 2024 - October 1, 2025

Architected product vision and catalyzed cross-functional team alignment for data-driven B2B products serving event management and complex workflow needs (service design). Led product strategy, feature prioritization, user flows, and road map for two major launches: Disney Lorcana (Ravensburger) and Riftbound: League of Legends (Riot Games). Achieved worldwide adoption across 3,000 stores and 100,000+ players. Built and scaled a team of designers, product owners, and project managers; implemented design sprint methodology to improve alignment and quality. Drove adoption of AI-enabled project tracking tools, increasing throughput by 43% and improving Release Notes quality. Managed design systems creation and facilitated cross-functional stakeholder workshops to ensure customer-focused solutions.

Senior User Experience Designer at Amazon

March 1, 2024 - December 1, 2024

Led Amazon Photos’ screen-enabled device research and design for Alexa+ on Echo Show and FireTV. Drove UX improvements across device onboarding and feature awareness, contributing to 14% growth in customer adoption (hundreds of thousands of users).

Senior Digital Project Manager at Ravensburger

October 1, 2023 - August 1, 2024

Gathered and prioritized requirements across 8 cross-functional teams in 48 working hours. Managed competitive RFP process (30+ vendors) with systematic evaluation, completed in 4 weeks. Coordinated international legal teams for $2MM contract completion in 2 weeks.

Manager, UX Design & Research at Amazon Web Services (AWS)

October 1, 2022 - March 1, 2024

Led UX strategy and team development for AWS Game Tech, delivering multiple flagship services that transformed customer onboarding and product adoption. Design improvements decreased Amazon GameLift onboarding time by 94%. Scaled UX capacity by implementing systematic processes for customer persona identification, needs prioritization, and effort estimation. Established KPIs for design quality and velocity. Team size grew from two to eight; throughput doubled. Implemented design operations framework and built cross-functional teams across three major AWS services, including Amazon GameLift. Drove WCAG accessibility adoption and established repeatable frameworks for prioritizing solutions with measurable adoption impact.

User Experience Lead at AWS

June 1, 2021 - October 1, 2022

Created and launched AWS GameKit, a tool for adding AWS-enabled features to video games from within Unity and Unreal Engine. Achieved high usability study ratings (CSAT, low errors, short durations) through comprehensive UX research, documentation strategy, and prioritized improvements.

Senior User Experience Designer at AWS

May 1, 2020 - June 1, 2021

Designed the entire UX process for multiple AWS services, including: Doubled Amplify’s customer base by tens of thousands through a low-code/no-code Admin UI for building back-ends; AWS AppSync IDE for elegant API creation and federation across APIs.

Senior User Experience Designer at Applied Research in Acoustics (ARiA)

December 1, 2019 - May 1, 2020

Doubled end-user acceptance ratings over prior tools; secured two high-value government contracts via design excellence, including a regulatory-research tool and a sonar/oceanography training game.

UX Design Lead, Organized Play at Wizards of the Coast

November 1, 2018 - December 1, 2019

Transformed digital tournament experience for Magic: The Gathering through integrated player and merchant platforms. Led a team of four designers; introduced Agile/Scrum, integrated design standards, sprint planning, and prioritization to improve collaboration. Reduced tournament wait times by half by connecting player-facing apps with store-management tools for global events.

UX Prototyper at Starbucks

May 1, 2018 - October 1, 2018

Elevated Reserve and Roastery in-store experiences by prototyping six next-generation display experiences, including AR, projection mapping, and holographic interfaces.

Principal UX Designer at T-Mobile

March 1, 2018 - May 1, 2018

Expanded multi-line management on one device by designing DIGITS and enabled users to read voicemail via VVM on Android.

Principal User Experience Designer at MAANA (acquired)

March 1, 2017 - March 1, 2018

Positioned company for acquisition (SparkCognition) by researching and implementing Knowledge Graph concepts; led projects for a team of 4 designers, delivering a data insights platform and 6 bespoke services for clients including GE and Maersk.

Senior UX & Game Designer at Wizards of the Coast

July 1, 2016 - March 1, 2017

Modernized Magic: The Gathering’s digital presence (Magic Arena) and led tutorial design; established standards that became industry benchmarks for onboarding in digital card games; collaborated cross-functionally to align with engineering and art.

Principal Product Lead, Enterprise Applications at Infosys

October 1, 2015 - July 1, 2016

Solved client problems by identifying pain points and designing streamlined mobile, tablet, and web solutions; delivered a social services platform for a government agency, and optimized quote-estimation tools for 3rd-party agents, reducing time to quote and improving efficiency.

Senior UX & Game Designer at Wizards of the Coast

October 1, 2009 - October 1, 2015

Revolutionized Magic: The Gathering digital experience by owning UX, UI, and tutorial systems for Magic Duels across PC and mobile; delivered onboarding improvements and tutorial systems that boosted early comprehension and engagement.

Senior Web Designer at Nordstrom

April 1, 2009 - October 1, 2009

Redesigned Zoom feature and size/color selectors on the Product Details Page, delivering live-updating options that improved stock visibility and conversion; earned industry recognition for these enhancements.

Art Director / Product Designer at SynapticMash (Acquired)

December 1, 2007 - September 1, 2008

Managed a 3-person design team for a Learning Management System; raised end-user satisfaction by 50% through strategic feature prioritization.

Art Director at Giant Campus

July 1, 2007 - December 1, 2007

Led a 5-person team designing educational kiosks and distance-learning solutions for school-aged children; clients included Microsoft.

Senior Graphic Designer, Web at Harry & David

October 1, 2004 - July 1, 2007

Directed and designed hundreds of projects, including e-commerce redesigns and promotional campaigns; improved online sales flow and branding.

Graphic Designer at Coldwater Creek

April 1, 2002 - September 1, 2004

Raised customer engagement through retail signage and online storefront branding; produced catalogs and collateral that strengthened brand connection.

Project Manager at Apple

May 1, 2001 - December 1, 2001

Managed design, cataloging, and production of signage for new Apple Retail stores; developed a signage tracking system used for years, and contributed to product signage for iPod, Mac OS X, and iMac G4.