Available to hire
Hi, I’m Dominic Livingston, a freelance design and creative professional with over 13 years of experience based in London. I’ve had the privilege of working with some fantastic clients like Toyota, Lexus, IKEA, FIFA, Rolls Royce Motors, and many more. My expertise lies in business innovation, product design strategy, research and insights, creative direction, and design advisory.
I love collaborating with teams and clients to create meaningful and impactful design solutions. Whether it’s leading design systems for global brands or enhancing user experiences for digital platforms, I bring passion and dedication to every project. Feel free to check out my work at dominiclivingston.com!
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Freelance Senior Product Designer at AKQA, Amsterdam
July 1, 2024 - June 30, 2025Co-led the product design experience execution of a comprehensive design system for a global automotive client, capturing requirements from business and users through qualitative and quantitative data to inform design improvements, new solutions, and redesigns. Worked closely with development teams, data partners, and stakeholders across Europe.
Freelance Senior Visual & UX Designer at Friendly Studio
September 1, 2024 - October 31, 2024Supported agency on an ad-hoc basis with visual and user experience design improvements for a technology-focused meta data platform client. Advised on prioritizing better user experience across diverse user knowledge levels to enhance platform usefulness.
Freelance UX Design Lead at Critical Mass
April 1, 2024 - June 30, 2024Led user experience design across multiple workstreams for a global custodian financial bank's web and brand experiences. Provided UX oversight and guidance to minimize user experience impact during migration transitions.
Freelance Lead Product Designer at AKQA, Amsterdam
January 1, 2024 - March 31, 2024Led product experience design for the redesign project of a leading credit insurance provider, translating vision into user experience and establishing a scalable component library for efficient design execution globally.
Freelance Senior Product Designer at Hi Mum, Said Dad
October 1, 2023 - January 31, 2024Co-led redesign experience of a hospitality group's multiple brands across digital touchpoints, supporting design language and system refresh.
Freelance Senior Product Designer at AKQA, Amsterdam
May 1, 2023 - October 31, 2023Co-led product design experience of enhanced car configuration for two global automotive brands, including LOFI exploration, HIFI prototyping, and component library updates for pilot launch.
Freelance Senior UX / UI Designer at Pooch & Mutt
June 1, 2023 - June 30, 2023Redesigned blog and landing pages to better showcase brand content and improve customer reading and browsing experience.
Freelance Senior UX / UI Designer at Greenpark
April 1, 2023 - June 30, 2023Led UX and interface design direction and concepts across two global healthcare product brands for a multinational pharmaceutical company.
Freelance Senior Product Designer at Investis Digital
May 1, 2023 - May 31, 2023Led product discovery and design direction for a content marketing product.
Freelance UX / UI Design Lead at Don’t Shop, Swap
December 1, 2022 - April 30, 2023Improved customer experience and executed new features for the ecommerce store based on feedback and business requirements; led experience mapping for future state online store and app.
Freelance Lead Designer at Pancentric Digital
February 1, 2023 - February 28, 2023Supported visual web designs for client pitch in facilities management industry.
Freelance Senior Digital Product Designer at Wonderbly
October 1, 2022 - February 28, 2023Led digital product design strategy for upper funnel experience, conducted workshops and interviews, informed key insights and recommendations, and supported rebrand transitions by updating design systems and component libraries in Figma.
Freelance Creative Director at Purr Group
September 1, 2022 - October 31, 2022Led creative, design, and experience direction across client pitches and projects.
Freelance Senior Experience Designer at Wonderful & Brilliant
May 1, 2022 - October 31, 2022Co-led user experience design strategy for premium sports entertainment platform and global football tournament in the Middle East.
Freelance Experience Design Lead at HUGE
December 1, 2021 - April 30, 2022Co-led experience design approach for life and retirement client in US; supported luxury retail client membership program experience design.
Freelance Lead Experience Designer at Future Platforms
September 1, 2021 - December 31, 2021Led user experience design across iOS and Android apps for rail group operating multiple UK transport brands.
Freelance User Experience Designer at Dalziel & Pow
September 1, 2021 - September 30, 2021Led wireframe design reflecting customer journeys for in-branch digital touchpoints for European bank.
Freelance Senior Product Designer at AKQA, Amsterdam
July 1, 2024 - June 30, 2025Co-led the product design experience execution of a comprehensive design system for a global automotive client. Captured business and user requirements through qualitative and quantitative data to inform design improvements, solutions, and redesigns. Worked with development teams, data partners and stakeholders across multiple European markets.
Freelance Senior Visual & UX Designer at Friendly Studio
September 1, 2024 - October 31, 2024Supported the agency on an ad-hoc basis with visual and user experience design improvements for a technology-focused metadata platform client. Advised on prioritizing user experience to improve platform usefulness for marketing and metadata users.
Freelance UX Design Lead at Critical Mass
April 1, 2024 - June 30, 2024Led UX design across multiple workstreams for a global custodian financial bank's group web and brand experiences. Provided UX oversight for migration requests to minimize user experience impact during transition.
Freelance Lead Product Designer at AKQA, Amsterdam
January 1, 2024 - March 31, 2024Led product experience design execution for a redesign project of a leading credit insurance provider. Translated vision and stakeholder requirements into user experience and created a component library for scalable design execution.
Freelance Senior Product Designer at Hi Mum, Said Dad
October 1, 2023 - January 31, 2024Co-led redesign experience for a hospitality group and their brands across digital touchpoints, including updating design language and system refresh.
Freelance Senior Product Designer at AKQA, Amsterdam
May 1, 2023 - October 31, 2023Co-led product design experience of enhanced car configuration for two global automotive brands, including LOFI and HIFI design exploration, prototyping, and component library updates for pilot launch.
Freelance Senior UX / UI Designer at Pooch & Mutt
June 1, 2023 - June 30, 2023Redesigned blog and landing pages to better showcase brand content and improve customer reading and browsing experience.
Freelance Senior UX / UI Designer at Greenpark
April 1, 2023 - June 30, 2023Led user experience and interface design across two global healthcare product brands for a multinational pharmaceutical and healthcare company.
Freelance Senior Product Designer at Investis Digital
May 1, 2023 - May 31, 2023Led product discovery and design direction for a content marketing product at a digital firm.
Freelance UX / UI Design Lead at Don’t Shop, Swap
December 1, 2022 - April 30, 2023Improved ecommerce store customer experience, executed new features, led future state experience mapping for online store and future app.
Freelance Lead Designer at Pancentric Digital
February 1, 2023 - February 28, 2023Provided visual web designs for a client pitch in the facilities management industry.
Freelance Senior Digital Product Designer at Wonderbly
October 1, 2022 - February 28, 2023Led digital product design approach and strategy for upper funnel experience. Conducted workshops, interviews, testing, provided key insights and updated design system for rebrand transition.
Freelance Creative Director at Purr Group
September 1, 2022 - October 31, 2022Led creative, design and experience direction for client pitches and projects.
Freelance Senior Experience Designer at Wonderful & Brilliant
May 1, 2022 - October 31, 2022Co-led UX design approach and strategy for a premium sports entertainment platform and their global football tournament.
Freelance Experience Design Lead at HUGE
December 1, 2021 - April 30, 2022Co-led client and partner experience design for a US life and retirement client and supported experience design for a membership program in luxury retail.
Freelance Lead Experience Designer at Future Platforms
September 1, 2021 - December 31, 2021Led UX design across iOS and Android apps for a UK rail group with multiple transport brands.
Freelance User Experience Designer at Dalziel & Pow
September 1, 2021 - September 30, 2021Produced wireframes for multiple customer journeys for in-branch digital touchpoints for a European legacy bank.
Freelance Senior Product Designer at AKQA, Amsterdam
July 1, 2024 - June 30, 2025Co-led the product design experience execution of a comprehensive design system for a global automotive client. Captured requirements from business and users using qualitative and quantitative data to inform design improvements and redesign of parts of the experience. Collaborated with development teams, data partners, and stakeholders across multiple European markets.
Freelance Senior Visual & UX Designer at Friendly Studio
September 1, 2024 - October 31, 2024Provided ad-hoc visual and user experience design improvements across multiple projects for a technology-focused metadata platform. Advised on prioritizing user experience for users of varying marketing and metadata understanding to enhance platform usefulness.
Freelance UX Design Lead at Critical Mass
April 1, 2024 - June 30, 2024Led user experience design across multiple workstreams for a global custodian financial bank, managing web and brand experiences. Provided UX oversight during a client migration to minimize impact on user experience.
Freelance Lead Product Designer at AKQA, Amsterdam
January 1, 2024 - March 31, 2024Led the redesign project product experience for a large credit insurance provider, translating vision into tangible user experience and establishing a component library for scalable design execution.
Freelance Senior Product Designer at Hi Mum, Said Dad
October 1, 2023 - January 31, 2024Co-led redesign experience for a hospitality group and brands, updating design language and design system across multiple digital touchpoints.
Freelance Senior Product Designer at AKQA, Amsterdam
May 1, 2023 - October 31, 2023Co-led product design experience for two global automotive brands enhancing car configuration experience. Led LOFI exploration, HIFI execution into prototypes, and component library updates for pilot launch.
Freelance Senior UX/UI Designer at Pooch & Mutt
June 1, 2023 - June 30, 2023Supported redesign of blog and landing pages to better showcase brand content and improve customer reading and browsing experience.
Freelance Senior UX/UI Designer at Greenpark
April 1, 2023 - June 30, 2023Led user experience and interface design concepts for two global healthcare product brands of a multinational pharmaceutical company.
Freelance Senior Product Designer at Investis Digital
May 1, 2023 - May 31, 2023Led product discovery and design direction for a content marketing product.
Freelance UX/UI Design Lead at Don’t Shop, Swap
December 1, 2022 - April 30, 2023Improved customer experience and implemented feedback-driven feature design for ecommerce store. Led experience mapping for future online store and app.
Freelance Lead Designer at Pancentric Digital
February 1, 2023 - February 28, 2023Provided visual web designs for a client pitch within the facilities management industry.
Freelance Senior Digital Product Designer at Wonderbly
October 1, 2022 - February 28, 2023Led digital product design and strategy for upper funnel experience, including stakeholder workshops and customer testing. Supported rebrand transition by updating design system and component library.
Freelance Creative Director at Purr Group
September 1, 2022 - October 31, 2022Led creative, design, and experience direction across client pitches and projects.
Freelance Senior Experience Designer at Wonderful & Brilliant
May 1, 2022 - October 31, 2022Co-led user experience design strategy for a premium sports entertainment platform and a global football tournament in the Middle East.
Freelance Experience Design Lead at HUGE
December 1, 2021 - April 30, 2022Co-led experience design strategy for US Life and Retirement client. Supported experience design for membership program of luxury global retail client.
Freelance Lead Experience Designer at Future Platforms
September 1, 2021 - December 31, 2021Led user experience design for iOS and Android apps for a rail group operating multiple UK transport brands.
Freelance User Experience Designer at Dalziel & Pow
September 1, 2021 - September 30, 2021Produced wireframes reflecting various customer journeys for in-branch digital touchpoint experience for a European legacy bank.
Freelance Senior Experience Designer at HUGE
June 1, 2021 - July 31, 2021Short term freelance appointment supporting experience design.
Freelance Design Lead at ustwo
April 1, 2021 - June 30, 2021Led design responsibilities on freelance basis.
Freelance UX Design Lead at WealthCX
April 1, 2021 - April 30, 2021Freelance UX design leadership.
Freelance Senior UX/UI Designer at Co op
October 1, 2020 - April 30, 2021Led user experience and interface design projects.
Education
Qualifications
Industry Experience
Financial Services, Healthcare, Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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