Hi, I’m Danica Steinhauser, a dynamic social media strategist and founder helping brands grow audiences with data-driven content. I design scalable content systems and multi-platform campaigns that drive engagement, inbound interest, and millions of organic views. With over seven years in media and communications, I collaborate across teams and clients to translate business goals into clear, actionable content. I love turning analytics into storytelling that resonates with diverse audiences and delivers measurable outcomes.

Danica Steinhauser

Hi, I’m Danica Steinhauser, a dynamic social media strategist and founder helping brands grow audiences with data-driven content. I design scalable content systems and multi-platform campaigns that drive engagement, inbound interest, and millions of organic views. With over seven years in media and communications, I collaborate across teams and clients to translate business goals into clear, actionable content. I love turning analytics into storytelling that resonates with diverse audiences and delivers measurable outcomes.

Available to hire

Hi, I’m Danica Steinhauser, a dynamic social media strategist and founder helping brands grow audiences with data-driven content. I design scalable content systems and multi-platform campaigns that drive engagement, inbound interest, and millions of organic views.

With over seven years in media and communications, I collaborate across teams and clients to translate business goals into clear, actionable content. I love turning analytics into storytelling that resonates with diverse audiences and delivers measurable outcomes.

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Language

English
Fluent
Japanese
Beginner
Spanish; Castilian
Intermediate

Work Experience

Social Media Strategist and Owner at Social Unity Media
May 1, 2019 - Present
Founded and led a full-service social media agency serving a diverse clientele. Developed and implemented tailored social media strategies that enhanced brand visibility and engagement for clients in various industries. Worked with notable clients including United Nations, The Olympics, Black Eyed Peas, Slim Jim Phantom, Eagles of Death Metal, Jennie Vee, Dr. Laura Berman, Naef Prestige Knight Frank, SIGA North America, OstrichPillow, and more.
Communication and Social Media Consultancy at United Nations
May 31, 2023 - July 21, 2025
Directed and led the communication and social media strategy for the United Nations 59th Commission for Social Development (CSocD59). Managed communication and social media strategy for the Sport for Peace and Development mandate. Oversaw content strategy and social media initiatives, significantly boosting online engagement.
Social Media Manager at The Olympics
August 31, 2022 - July 21, 2025
Coordinated and produced content, engagement, and social media strategy for the Olympic channel social media platforms during the 2018 Buenos Aires Youth Olympic Games and Beijing 2022 Winter Olympics. Planned and implemented social media campaigns and executed successful live social media campaigns, driving significant follower growth and engagement.
Social Media Strategist at Black Eyed Peas
October 31, 2023 - July 21, 2025
Led strategy, data management, and content strategy. Successfully led a team of editors and content briefs to identify viral content. Curated and posted a social campaign that is the number one reel on the Instagram account with 38 million views.
Digital Manager 2btunes at 2btube
July 31, 2018 - July 21, 2025
Established and led the music division 2btunes.com, focusing on monetizing music YouTube channels and facilitating branding deals.
Community and Social Media Manager at Common Ground
April 30, 2019 - July 21, 2025
Managed community and social media activities, fostering strong engagement and community growth.
Community and Social Media Manager at Antstream
October 31, 2018 - July 21, 2025
Managed community and social media management activities remotely.
USA Producer and Editor at Zoomin.TV
July 31, 2016 - July 21, 2025
Produced and edited video content for Zoomin.TV based in Amsterdam, Netherlands.
Video Producer at King Art Games Gmbh
December 31, 2014 - July 21, 2025
Produced video content at King Art Games in Bremen, Germany.
Social Media Strategist and Founder at Social Unity Media
May 1, 2019 - Present
Founded and spearheaded a content and social strategy agency, delivering data-driven campaigns across diverse industries. Engineered scalable content systems using both short-form and long-form content, achieving over 32 million organic views. Leveraged performance data to continuously optimize messaging, formats, and distribution strategies, translating business goals into actionable content strategies and execution plans.
Communications and Social Media Consultant at The United Nations
December 1, 2020 - May 1, 2023
Orchestrated content and communications strategies for global initiatives, translating complex topics into accessible messaging. Enhanced stakeholder engagement by 150% through targeted, multi-platform content campaigns. Produced comprehensive reports and scrutinized performance data to refine content effectiveness and audience reach. Worked cross-functionally to ensure consistency in messaging and editorial direction.
Social Media Strategist at The Black Eyed Peas
June 1, 2022 - October 1, 2023
Developed content strategies that elevate audience engagement and visibility across platforms. Produced and optimized high-performing content, including the top-performing Instagram Reels with over 40 million views. Directed creative production and refined content based on performance insights and audience behavior. Instituted repeatable content frameworks based on successful formats and messaging.
Social Media Manager at The Olympic Games
October 1, 2018 - August 1, 2022
Planned and executed comprehensive content strategies for global audiences during major international events. Created timely, real-time content aligned with audience behavior and engagement trends. Monitored analytics to optimize content performance, enhancing reach and interaction.
Digital Music Manager / YouTube at 2btu be
August 1, 2016 - July 1, 2018
Established and directed the music division, monetizing YouTube Music channels while managing a complex CRM system. Forged strategic partnerships to bolster brand presence across digital platforms, including successfully brokering brand deals. Applied data-driven content strategies to stimulate growth and enhance audience engagement. Collaborated with teams to produce high-quality, performance-oriented video content.
Producer and Editor at Zoom in.TV
January 1, 2015 - July 1, 2016
Creative media and communications professional with extensive experience in developing content strategies across video, graphics, and social platforms to boost visibility and engagement. Expert in managing multi-platform social accounts, supporting editorial and PR initiatives through media relationships, industry events, and utilizing campaign analytics to refine performance. Brought a versatile voice talent backed by a strong ability to connect storytelling, audience engagement, and measurable outcomes.

Education

Bachelor of Science at University of Texas, Austin, TX
August 1, 2003 - May 31, 2008
Bachelor of Arts in Communications at Hartwick College
September 1, 2013 - May 1, 2017

Qualifications

YouTube Certified
October 1, 2016 - October 31, 2016
Google Analytics
September 1, 2018 - September 30, 2018

Industry Experience

Healthcare, Professional Services, Media & Entertainment, Non-Profit Organization, Consumer Goods, Government