Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Jelena Dobric, MBA, VP of Growth Growth, Product Marketing & GTM leader who has built, scaled & optimized growth for companies across B2B, B2C, SaaS, fintech, healthcare, education, and consumer tech Exceptional executive management skills: leadership & motivation, C-suite level communication & presentation, strategic thinking, decision-making, delegation, employee development Track-record in defining positioning, identifying target audiences, launching products, optimizing activation and retention, and translating customer insights into measurable business growth Built Growth & Product Marketing functions from the ground up at McGraw Hill, Monzo, and Wanderlog Led cross-functional teams spanning Marketing, Product, Engineering, Analytics, Design, Editorial, Sales…Jelena Dobric, MBA, VP of Growth Growth, Product Marketing & GTM leader who has built, scaled & optimized growth for companies across B2B, B2C, SaaS, fintech, healthcare, education, and consumer tech Exceptional executive management skills: leadership & motivation, C-suite level communication & presentation, strategic thinking, decision-making, delegation, employee development Track-record in defining positioning, identifying target audiences, launching products, optimizing activation and retention, and translating customer insights into measurable business growth Built Growth & Product Marketing functions from the ground up at McGraw Hill, Monzo, and Wanderlog Led cross-functional teams spanning Marketing, Product, Engineering, Analytics, Design, Editorial, Sales

Jelena Dobric

Growth Marketer, ABM Marketer, Digital Marketer, +7





Jelena Dobric, MBA, VP of Growth Growth, Product Marketing & GTM leader who has built, scaled & optimized growth for companies across B2B, B2C, SaaS, fintech, healthcare, education, and consumer tech Exceptional executive management skills: leadership & motivation, C-suite level communication & presentation, strategic thinking, decision-making, delegation, employee development Track-record in defining positioning, identifying target audiences, launching products, optimizing activation and retention, and translating customer insights into measurable business growth Built Growth & Product Marketing functions from the ground up at McGraw Hill, Monzo, and Wanderlog Led cross-functional teams spanning Marketing, Product, Engineering, Analytics, Design, Editorial, Sales…Jelena Dobric, MBA, VP of Growth Growth, Product Marketing & GTM leader who has built, scaled & optimized growth for companies across B2B, B2C, SaaS, fintech, healthcare, education, and consumer tech Exceptional executive management skills: leadership & motivation, C-suite level communication & presentation, strategic thinking, decision-making, delegation, employee development Track-record in defining positioning, identifying target audiences, launching products, optimizing activation and retention, and translating customer insights into measurable business growth Built Growth & Product Marketing functions from the ground up at McGraw Hill, Monzo, and Wanderlog Led cross-functional teams spanning Marketing, Product, Engineering, Analytics, Design, Editorial, Sales

Available to hire

Jelena Dobric, MBA, VP of Growth
Growth, Product Marketing & GTM leader who has built, scaled & optimized growth for companies across
B2B, B2C, SaaS, fintech, healthcare, education, and consumer tech
Exceptional executive management skills: leadership & motivation, C-suite level communication &
presentation, strategic thinking, decision-making, delegation, employee development
Track-record in defining positioning, identifying target audiences, launching products, optimizing activation
and retention, and translating customer insights into measurable business growth
Built Growth & Product Marketing functions from the ground up at McGraw Hill, Monzo, and Wanderlog
Led cross-functional teams spanning Marketing, Product, Engineering, Analytics, Design, Editorial, Sales

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Fluent

Croatian

Fluent

Work Experience

Growth Marketing Consultant at Freelance

January 1, 2025 - Present

Advised performance marketing teams on CAC reduction and helped develop growth and GTM strategies across multiple tech and consumer brands.

Growth Marketing Consultant, Freelance

January 1, 2025 - Present

Advised performance marketing teams and supported growth and go-to-market initiatives across multiple clients and verticals. Delivered guidance on lowering CAC and improving acquisition efficiency using analytics, paid media, and experimentation.

Director of Growth, Sales, and Marketing at Ship or Die (McGraw Hill)

January 1, 2023 - January 1, 2025

Built the first growth hire team (4 people), managed agencies, launched 2 products, and drove combined B2C/BCB revenue contribution.

Fractional CMO at 1 848 Ventures

January 1, 2023 - Present

Product-led go-to-market and growth for an AI SaaS startup; managed freelance teams.

Director of Growth, Sales, and Marketing at Ship or Die

January 1, 2023 - January 1, 2025

First growth hire; built a 4-person team and managed agencies. Launched 2 products and was responsible for $xxM combined B2C and B2B revenue.

Fractional CMO at 1848 Ventures

January 1, 2023 - Present

Provided GTM and product-led growth leadership for an AI SaaS startup; managed a network of freelancers and supported growth execution.

Director of Growth, Sales, and Marketing at Ship or Die / Scale or Die (McGraw Hill)

January 1, 2023 - January 1, 2025

Built and led a new growth hire team (4 people), managed agencies, launched 2 products, and owned growth responsibilities across B2C and B2B revenue.

Senior Growth Marketing Manager at Twig e (Growth Marketing Agency)

January 1, 2022 - January 1, 2023

Led performance growth marketing for Duolingo, managing $12M/year across programmatic and paid social channels; drove growth and acquisition initiatives at Monzo.

Senior Growth Marketing Manager at Twigeo (growth marketing agency)

January 1, 2022 - January 1, 2023

Led performance marketing for Duolingo; managed $12M/year across programmatic and paid social channels.

Senior Growth Marketing Manager at Duolingo

January 1, 2022 - Present

Led performance marketing across programmatic and paid social; managed large annual budgets and drove acquisition improvements through targeting and optimization.

Fractional CMO (Go-to-Market and Product-Led Growth) at Vandra

January 1, 2022 - January 1, 2023

Owned GTM and product-led growth for an AI SaaS app startup; managed freelance support and growth execution.

Growth Marketing Associate at Morning Brew

January 1, 2021 - January 1, 2022

Found and scaled growth for the most valuable product (LTV), increasing adoption from <1% to >10% MoM and lowering CAC by 60%.

Growth Marketing Associate at Morning Brew (acquired by Business Insider)

January 1, 2021 - January 1, 2022

Founded and scaled growth for the highest LTV product from below 1% to above 10% month-over-month; lowered CAC by 60%.

Growth Marketing Manager at Monzo Bank

January 1, 2021 - January 1, 2022

First marketing hire in the US; built the growth marketing function from the ground up for the main product; managed a team of 4 and drove acquisition and retention outcomes.

Growth and Product Marketing Lead at Public Goods

January 1, 2014 - January 1, 2020

Created marketing processes and developed a B2B GTM strategy for eCommerce series/initiatives.

Growth and Product Marketing Lead at Public Goods (e-commerce series A)

January 1, 2014 - January 1, 2020

Created marketing processes and developed a B2B GTM strategy.

Growth and Product Marketing Lead at Wanderlog

January 1, 2014 - January 1, 2020

Increased MAU from ~10k to ~25k; managed an 8-FTE team and drove growth via product and marketing collaboration.