Available to hire
Growth & product marketing leader who has built, scaled, and optimized go-to-market growth across B2B, B2C, SaaS, fintech, healthcare, education, and consumer tech. Strong executive communication and strategic thinking, with a track record of launching products, improving activation and retention, and translating customer insights into measurable business impact.
Built growth and product marketing functions from the ground up and led cross-functional teams across marketing, product, engineering, analytics, design, editorial, and sales—partnering to define positioning, identify target audiences, and drive revenue growth through data-informed experimentation and performance marketing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
Croatian
Fluent
Work Experience
Growth Marketing Consultant (Freelance)
January 1, 2025 - PresentAdvises performance marketing teams on lowering CAC and improving growth efficiency. (Client example mentioned: Nordeus.)
Growth Marketing Consultant at Freelance
January 1, 2025 - PresentAdvised performance marketing teams on CAC reduction and helped develop growth and GTM strategies across multiple tech and consumer brands.
Growth Marketing Consultant, Freelance
January 1, 2025 - PresentAdvised performance marketing teams and supported growth and go-to-market initiatives across multiple clients and verticals. Delivered guidance on lowering CAC and improving acquisition efficiency using analytics, paid media, and experimentation.
Fractional CMO at 848 Ventures (startup incubator)
January 1, 2023 - December 31, 2023Product-led and GTM growth for an AI SaaS app startup. Managed freelancers and executed growth strategy, helping scale acquisition and positioning for an AI-focused product.
Director of Growth, Sales, and Marketing at Ship or Die (McGraw Hill)
January 1, 2023 - January 1, 2025Built the first growth hire team (4 people), managed agencies, launched 2 products, and drove combined B2C/BCB revenue contribution.
Fractional CMO at 1 848 Ventures
January 1, 2023 - PresentProduct-led go-to-market and growth for an AI SaaS startup; managed freelance teams.
Director of Growth, Sales, and Marketing at Ship or Die
January 1, 2023 - January 1, 2025First growth hire; built a 4-person team and managed agencies. Launched 2 products and was responsible for $xxM combined B2C and B2B revenue.
Fractional CMO at 1848 Ventures
January 1, 2023 - PresentProvided GTM and product-led growth leadership for an AI SaaS startup; managed a network of freelancers and supported growth execution.
Director of Growth, Sales, and Marketing at Ship or Die / Scale or Die (McGraw Hill)
January 1, 2023 - January 1, 2025Built and led a new growth hire team (4 people), managed agencies, launched 2 products, and owned growth responsibilities across B2C and B2B revenue.
Senior Growth Marketing Manager at Twigeo
January 1, 2022 - January 1, 2023Led performance marketing for Duolingo, managing $12M/year across programmatic and paid social. Built and optimized acquisition programs and measurement to drive scale and efficiency.
Go-to-Market & Product-Led Growth (Freelance) at Vandra
January 1, 2022 - January 1, 2023Managed freelance team and executed GTM and product-led growth for an AI SaaS app, focusing on growth loops, activation, and performance marketing toward scalable acquisition and retention outcomes.
Growth Marketing Manager at Monzo
January 1, 2022 - December 31, 2022First US marketing hire; built growth marketing function from scratch and scaled growth for a key product with significant LTV and CAC improvements.
Senior Growth Marketing Manager at Twigeo (Growth marketing agency) / DuoLingo / Monzo (roles across listed companies)
January 1, 2022 - January 1, 2023Led performance and growth marketing. Included work managing large spend budgets, and owning growth execution through programmatic and paid social channels.
Senior Growth Marketing Manager at Twig e (Growth Marketing Agency)
January 1, 2022 - January 1, 2023Led performance growth marketing for Duolingo, managing $12M/year across programmatic and paid social channels; drove growth and acquisition initiatives at Monzo.
Senior Growth Marketing Manager at Twigeo (growth marketing agency)
January 1, 2022 - January 1, 2023Led performance marketing for Duolingo; managed $12M/year across programmatic and paid social channels.
Senior Growth Marketing Manager at Duolingo
January 1, 2022 - PresentLed performance marketing across programmatic and paid social; managed large annual budgets and drove acquisition improvements through targeting and optimization.
Fractional CMO (Go-to-Market and Product-Led Growth) at Vandra
January 1, 2022 - January 1, 2023Owned GTM and product-led growth for an AI SaaS app startup; managed freelance support and growth execution.
Growth Marketing Associate at Morning Brew
January 1, 2021 - January 1, 2022Found and scaled growth for the most valuable product (LTV), increasing adoption from <1% to >10% MoM and lowering CAC by 60%.
Growth Marketing Associate at Morning Brew (acquired by Business Insider)
January 1, 2021 - January 1, 2022Founded and scaled growth for the highest LTV product from below 1% to above 10% month-over-month; lowered CAC by 60%.
Growth Marketing Manager at Monzo Bank
January 1, 2021 - January 1, 2022First marketing hire in the US; built the growth marketing function from the ground up for the main product; managed a team of 4 and drove acquisition and retention outcomes.
Growth and Product Marketing Lead
January 1, 2014 - January 1, 2020Freelance growth and product marketing—scaled LTV share from under 1% to over 10% MoM and reduced CAC by 60%.
Growth and Product Marketing Lead (Freelance) at Wanderlog
January 1, 2014 - January 1, 2019Increased MAU from 10k to 25k and managed an 8 FTE team. Led growth and product marketing efforts for a Y Combinator W19 startup, including messaging, targeting, launch and optimization work.
Growth and Product Marketing Lead at Wanderlog (Y Combinator W19) / Public Goods (e-commerce series)
January 1, 2014 - January 1, 2020Increased MAU from ~10k to ~25k and managed an 8 FTE team. Created marketing processes and developed a B2B GTM strategy for a e-commerce segment.
Growth and Product Marketing Lead at Public Goods
January 1, 2014 - January 1, 2020Created marketing processes and developed a B2B GTM strategy for eCommerce series/initiatives.
Growth and Product Marketing Lead at Public Goods (e-commerce series A)
January 1, 2014 - January 1, 2020Created marketing processes and developed a B2B GTM strategy.
Growth and Product Marketing Lead at Wanderlog
January 1, 2014 - January 1, 2020Increased MAU from ~10k to ~25k; managed an 8-FTE team and drove growth via product and marketing collaboration.
Education
MBA at McGill University
January 11, 2030 - August 5, 2026B A at University of Belgrade
January 11, 2030 - August 5, 2026MBA at McGill University
January 11, 2030 - August 5, 2026BA at University of Belgrade
January 11, 2030 - August 5, 2026MBA at McGill University (exchange semester at HEC Paris)
January 11, 2030 - August 5, 2026B A at University of Belgrade
January 11, 2030 - August 5, 2026MBA at McGill University (exchange semester at HEC Paris)
January 11, 2030 - August 14, 2026BA at University of Belgrade
January 11, 2030 - August 14, 2026MBA at McGill University
January 1, 2020 - January 1, 2022MBA exchange semester at HEC Paris
January 1, 2020 - January 1, 2022B.A. at University of Belgrade
January 1, 2011 - January 1, 2015Qualifications
GMAT
January 11, 2030 - August 5, 2026MBA scholarships (multiple)
January 11, 2030 - August 5, 2026GMAT
January 11, 2030 - August 5, 2026GMAT 98th percentile; GPA 3.7/4; awarded 4 scholarships for academic achievement
January 11, 2030 - August 14, 2026Industry Experience
Education, Financial Services, Healthcare, Professional Services, Software & Internet, Retail, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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