I am Gabriela Panaiotova Docheva, a passionate and creative freelance graphic designer based in Sofia, Bulgaria. With extensive experience in marketing, advertising, and PR sectors, I specialize in creating engaging visual content for social media, websites, and email marketing campaigns. I develop brand identities, design print materials, and consult clients on visual strategies to enhance digital marketing efforts. Over the years, I've successfully managed creative projects from conception to final production, coordinated with external partners, and maintained a dynamic personal portfolio. Besides my design skills, I bring strong communication abilities, creativity, and a solid background in marketing, supported by a Bachelor’s degree from the University of National and World Economy in Sofia.

Gabriela Panaiotova Docheva

I am Gabriela Panaiotova Docheva, a passionate and creative freelance graphic designer based in Sofia, Bulgaria. With extensive experience in marketing, advertising, and PR sectors, I specialize in creating engaging visual content for social media, websites, and email marketing campaigns. I develop brand identities, design print materials, and consult clients on visual strategies to enhance digital marketing efforts. Over the years, I've successfully managed creative projects from conception to final production, coordinated with external partners, and maintained a dynamic personal portfolio. Besides my design skills, I bring strong communication abilities, creativity, and a solid background in marketing, supported by a Bachelor’s degree from the University of National and World Economy in Sofia.

Available to hire

I am Gabriela Panaiotova Docheva, a passionate and creative freelance graphic designer based in Sofia, Bulgaria. With extensive experience in marketing, advertising, and PR sectors, I specialize in creating engaging visual content for social media, websites, and email marketing campaigns. I develop brand identities, design print materials, and consult clients on visual strategies to enhance digital marketing efforts.

Over the years, I’ve successfully managed creative projects from conception to final production, coordinated with external partners, and maintained a dynamic personal portfolio. Besides my design skills, I bring strong communication abilities, creativity, and a solid background in marketing, supported by a Bachelor’s degree from the University of National and World Economy in Sofia.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Bulgarian
Fluent
English
Intermediate

Work Experience

Marketing Specialist at Balkam Group OOD
May 1, 2025 - August 29, 2025
Developed graphic and visual concepts for advertising and marketing campaigns. Designed online and offline promotional materials including banners, flyers, catalogs, brochures, posters, business cards, social media creatives, and digital ad campaigns. Prepared branding materials for events, promotions, and corporate identity such as display panels and branded packaging. Optimized and prepared print-ready files adhering to technical printing requirements. Created animated or interactive visual elements for web and social media as needed. Ensured brand consistency by adhering to corporate colors, fonts, and styles. Managed creative projects from concept to final production, coordinated with print houses, advertising agencies, and vendors. Oversaw production processes to meet deadlines and quality standards. Maintained website by uploading/editing product photos with retouching and color correction, updated product descriptions aligned with marketing strategy, and coordinated online order
Freelance Graphic Designer
May 1, 2025 - Present
Creating visual content for social media, websites, and email marketing including banners, posts, stories, and advertisements. Designing print materials such as menus, business cards, flyers, packaging, and outdoor advertising. Developing brand identity elements like logos, color palettes, typography, and style guidelines. Contributing to marketing campaign development focused on visual communication and audience engagement. Consulting clients on visual strategies for digital marketing and designing advertising visuals for Facebook, Instagram, email campaigns, and blog content. Independently managing small-scale projects and maintaining a personal portfolio.
Marketing and Advertising Specialist at Novate
September 1, 2024 - August 29, 2025
Prepared and published email campaigns and blog articles. Edited photos and created marketing materials using Canva. Managed product uploads and updates through WordPress.
Store Manager at Sarkk Bulgaria
February 1, 2023 - August 29, 2025
Managed a team and oversaw daily operations in a business consultancy services environment.
Assistant Store Manager at Sarkk Bulgaria
June 1, 2022 - August 29, 2025
Supported store management and operational functions.
Sales Assistant at Sarkk Bulgaria
December 1, 2021 - August 29, 2025
Provided excellent customer service and promoted products.
Promoter at VM Events
September 1, 2020 - August 29, 2025
Engaged with customers and promoted events and products in marketing and advertising settings.

Education

Bachelor’s Degree in Marketing at University of National and World Economy (UNWE)
September 1, 2020 - June 1, 2024

Qualifications

Driving License, category B
January 11, 2030 - August 29, 2025
Google Ads Search
January 11, 2030 - August 29, 2025
Google Ads Display
January 11, 2030 - August 29, 2025

Industry Experience

Professional Services, Retail

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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