Available to hire
I am a marketer with hands-on experience in social media and performance marketing, combining creative storytelling with data-driven optimisation. I have developed and executed content strategies that significantly increased reach and engagement, while also analysing performance to refine and improve results. I enjoy experimenting with new formats and translating insights into content that resonates with audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Vietnamese
Fluent
Chinese
Beginner
Spanish; Castilian
Beginner
Work Experience
Management Trainee at Sunnystep - E-commerce & Retail
August 1, 2025 - PresentDrove 1.9x YoY website revenue growth in Q4 2025 and 1.6x in Q1 2026 by optimizing conversion funnels, campaigns, and customer journeys.
Growth Intern at Deloitte Consulting & Advisory
April 1, 2025 - June 30, 2025Website & UX optimization: Conducted UI/UX reviews and content validation during Deloitte SEA's website migration, ensuring accuracy, consistency, and quality across digital assets.
Advertising and Insights Intern at Castlery
June 1, 2024 - December 31, 2024Performance Marketing: Managed 7 paid campaigns and 20+ landing pages. Executed campaigns across Meta, Google, and YouTube, supporting customer acquisition and contributing to an 8% YoY increase in peak-season sales.
Digital Content and Performance Intern at DHL Group
January 1, 2024 - June 30, 2024SEO & Content Strategy: Improved keyword ranking for Logistics of Things content hub from page 3 to page 1 within 2 months through data-driven SEO optimization.
Social Media Intern at Brand Cellular
June 1, 2023 - August 31, 2023Social Media Marketing: Managed content for multiple F&B and lifestyle clients, aligning with brand and campaign objectives. Increased impressions by 200–300% and video views by 500–1000% through short-form content strategy.
Education
Bachelor of Communication Studies with Minor in Business at Nanyang Technological University, Singapore
August 1, 2021 - April 1, 2025Qualifications
Most Promising Leader (NTU Peak Leadership Programme x Singtel NXera)
January 11, 2030 - April 22, 2026Gold Award (ASTM International x Venture)
January 11, 2030 - April 22, 2026Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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