Account Executive at Beyond Fifteen Communications

Oversee a portfolio of high-profile client accounts across diverse industries, serving as primary liaison and trusted advisor while driving strategy, coordinating communications, and delivering successful campaigns. Spearhead media initiatives by developing strategic story angles, drafting press releases, and pitching to top editors and reporters, securing impactful media placements that enhance client reputation and visibility. Lead monthly performance reporting and analytics, delivering insights that shape client decisions and optimize PR, social media, and integrated marketing campaigns. Direct end-to-end social media strategy, including content development, community management, and TikTok ad campaigns, achieving measurable growth in engagement, reach, and brand impact.

Account Coordinator at Ocean Media LLC

Managed and updated performance metrics and media databases, providing critical operational insights for clients such as Etsy, Realtor.com, Depop, and Rakuten. Oversaw podcast advertising campaigns, ensuring partner compliance with scripts, legal standards, and timely delivery of spots. Collaborated across departments to support seamless campaign execution and verified on-time publication of all content to meet client goals. Conducted data analysis using Excel to identify trends and optimization opportunities. Prepared client presentations and reports highlighting key metrics, trends, and actionable insights.

Social Media Coordinator at Cousins Maine Lobster

Managed an online community of 300K+ followers across Instagram, TikTok, and X, fostering engagement and maintaining a strong brand presence. Directed influencer marketing campaigns to amplify nationwide Grand Openings, collaborating with top-tier influencers to enhance brand visibility. Developed and executed targeted influencer outreach strategies, securing partnerships aligned with brand image. Analyzed engagement and conversion metrics from influencer-driven campaigns, reporting KPIs to optimize future strategies. Organized and staffed promotional events nationwide, ensuring seamless logistics and talent acquisition. Supported marketing efforts for a brand that gained national recognition after appearing on Shark Tank.

Account Coordinator / Social Media Coordinator at Truss Creative

Created and managed editorial calendars in Sprout Social, curating engaging content for diverse client social media channels. Implemented monthly and quarterly reporting of social media metrics, analyzing follower growth, engagement rates, and lead generation. Used data-driven insights to optimize social media performance and provide actionable recommendations. Managed client accounts by delivering tailored solutions, fostering relationships, and exceeding expectations through effective communication.

Marketing Assistant at The Law Offices of Daniel Kim

Enhanced SEO strategies and on-page performance through tools like Moz, focusing on ranking improvements and optimizing content. Implemented SEO best practices on WordPress pages by refining title tags, meta descriptions, embedding local maps, using unique images, and adding relevant content.

Account Coordinator at Ocean Media LLC

Oversee performance metrics and media databases, providing critical operational insights for clients and ensuring timely delivery of campaigns and content. (Note: This entry reflects the Jan 2024 – Feb 2025 period for Ocean Media as described in the resume.)