I am a communications professional with experience in B2B marketing, events, and copywriting, focused on delivering high-impact content and managing targeted campaigns. I enjoy collaborating with colleagues, analyzing data to improve effectiveness, and I recently completed a Google Digital Marketing and E-commerce Certificate to deepen my digital marketing skills.

Dominique Evangelista

I am a communications professional with experience in B2B marketing, events, and copywriting, focused on delivering high-impact content and managing targeted campaigns. I enjoy collaborating with colleagues, analyzing data to improve effectiveness, and I recently completed a Google Digital Marketing and E-commerce Certificate to deepen my digital marketing skills.

Available to hire

I am a communications professional with experience in B2B marketing, events, and copywriting, focused on delivering high-impact content and managing targeted campaigns.

I enjoy collaborating with colleagues, analyzing data to improve effectiveness, and I recently completed a Google Digital Marketing and E-commerce Certificate to deepen my digital marketing skills.

See more

Language

English
Fluent

Work Experience

Retail Store Manager at Rudsak
May 1, 2020 - September 1, 2025
Led a high-performing team of 6-8 associates, achieving a 25% year-over-year sales increase and consistently surpassing sales goals by 20% through data-driven coaching and customer engagement strategies. Developed customer retention programs with a 9.1% conversion rate and maintained a 4.6/5 Google Review rating. Directed recruitment, training, and onboarding for 20+ employees, implementing a mentorship program that kept turnover below 15% and boosted engagement. Implemented strategic visual merchandising and refreshed product displays, driving a 20% increase in foot traffic. Used Power BI to optimize stock levels, keeping shrinkage below 1% and ensuring stock availability during promotions. Collaborated across teams to improve operational efficiency and store performance.
Co-founder at Baskets and Blankets
April 1, 2022 - Present
Co-founded and grew a profitable event planning business, specializing in luxury picnics, proposals, and micro-weddings, building a strong Calgary reputation. Led social media and marketing strategy, growing Instagram to 2.8K followers with 10K+ monthly views and a 9.8% engagement rate. Coordinated and executed over 100 events, consistently exceeding client expectations and delivering high-quality experiences.
Communications Intern at Exro Technologies
January 1, 2023 - December 1, 2024
Drafted consistent brand messaging to position Exro as a leader in electrification, enhancing visibility across investor and industry communications. Secured media placements by developing strategic story angles, increasing brand visibility in key industry publications. Produced monthly investor newsletters with a 49% open rate and 10% click-through rate, fostering stakeholder engagement through transparent updates. Organized logistics for three major industry conferences, managing presentations and marketing to reach 1,000+ attendees and achieving vendor cost savings of 15%. Conducted market research on competitors and trends to identify strategic opportunities for relevant and competitive communications.

Education

Bachelor of Arts, Communications and Media Studies at University of Calgary
January 11, 2030 - April 16, 2026
Google Digital Marketing and E-commerce Certificate at Google
January 11, 2030 - February 1, 2026

Qualifications

Google Digital Marketing and E-commerce Certificate
January 11, 2030 - February 1, 2026

Industry Experience

Professional Services, Media & Entertainment