Hi, I’m Dominique Striker, a Charlotte-based digital marketing and creative professional with a passion for turning ideas into measurable growth. I build and optimize Shopify stores, design data-driven marketing strategies, and run targeted campaigns across email, SMS, Facebook, and Instagram to boost traffic, conversions, and revenue. Beyond marketing, I design garments, source fabrics, manage content, and develop brands with strong visuals. I thrive in collaborative environments where creativity meets analytics, and I’m dedicated to delivering results that support ambitious business goals.

Dominique Striker

Hi, I’m Dominique Striker, a Charlotte-based digital marketing and creative professional with a passion for turning ideas into measurable growth. I build and optimize Shopify stores, design data-driven marketing strategies, and run targeted campaigns across email, SMS, Facebook, and Instagram to boost traffic, conversions, and revenue. Beyond marketing, I design garments, source fabrics, manage content, and develop brands with strong visuals. I thrive in collaborative environments where creativity meets analytics, and I’m dedicated to delivering results that support ambitious business goals.

Available to hire

Hi, I’m Dominique Striker, a Charlotte-based digital marketing and creative professional with a passion for turning ideas into measurable growth. I build and optimize Shopify stores, design data-driven marketing strategies, and run targeted campaigns across email, SMS, Facebook, and Instagram to boost traffic, conversions, and revenue.

Beyond marketing, I design garments, source fabrics, manage content, and develop brands with strong visuals. I thrive in collaborative environments where creativity meets analytics, and I’m dedicated to delivering results that support ambitious business goals.

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Language

English
Fluent

Work Experience

Sales Associate at Belk
October 1, 2019 - February 1, 2020
Provided outstanding customer service, maintained a neat sales floor, consistently met sales and Belk card goals, and supported multiple departments as needed.
Accounting Specialist at Gannett Media
October 1, 2018 - September 1, 2021
Processed carrier debits/credits/adjustments; created and modified route rates; set up new vendors and updated carrier information; processed weekly billing for multiple publications and locations; uploaded weekly publication draw; processed weekly returns; input cash payments.
Accounting Clerk at Gannett Media
February 1, 2017 - September 1, 2018
Input payments and returns into News Cycle system; reconciled GL accounts to bank statements; posted cash advertising payments; processed advertising orders; ensured accuracy of advertising rates; prepared weekly press orders; submitted journal entries for various accounts.
Retail Sales Merchandiser at Advantage Sales and Marketing
January 1, 2014 - December 31, 2015
Met client objectives by ensuring secondary locations, maintaining product distribution, preventing out-of-stocks, building displays, and delivering sales presentations to retailers; supported store teams and analyzed retail findings.
Customer Service Specialist at JC Penney - Augusta, GA
January 1, 2013 - December 31, 2013
Assisted customers with product recommendations, provided brand/product knowledge, maintained product presentation, and supported checkout processes.
Intern at OnMedia Ad Sales - Columbus, GA
January 1, 2013 - May 1, 2013
Supported Marketing Research projects; accompanied Sales Team to meetings with clients and potential customers; assisted Production Team on commercial shoots.
Retail Sales Associate at Macy’s - Columbus, GA
January 1, 2011 - December 31, 2012
Provided product knowledge, identified customer needs, assisted with checkout, achieved hourly sales goals and loyalty program standards, and handled cash register.
Customer Service Specialist at JC Penney
January 1, 2013 - January 1, 2013
Assist customers on sales floor by making appropriate recommendations based on customer’s needs and desires. Provide brand and product knowledge as well as knowledge on the latest trends to customers. Maintain product presentation on sales floor. Ensure efficient checkout. Handle cash register.
Intern at OnMedia Ad Sales
January 1, 2013 - May 1, 2013
Assist Marketing Research Department on projects. Accompany Sales Team when meeting clients and potential clients. Assist and accompany Production Team on commercial shoots.
Retail Sales Associate at Macy's
December 31, 2010 - December 30, 2012
Provide product knowledge to customers. Understand customer’s wants and needs to suggest and sell the appropriate item. Ensure smooth and efficient check out. Meet hourly sales goals and customer loyalty program standards. Handle cash register.
Digital Marketing & E-Commerce Manager at Lashawn Janae LLC
October 1, 2019 - Present
• Shopify Store Management: Created and managed Shopify stores, achieving significant growth and optimization for high conversion rates. • Marketing Strategy Development: Developed and implemented comprehensive marketing strategies to drive traffic and sales, including email and SMS marketing campaigns. • A/B Testing and Data Analysis: Conducted A/B testing and data analysis to refine product listings, landing pages, and the customer journey, ensuring continuous improvement and high conversion rates. • Advertising Campaigns: Ran and scaled Facebook and Instagram ad campaigns, utilizing data-driven approaches to target and engage key demographics, increasing brand awareness and customer acquisition. • Customer Retention: Developed and managed a customer loyalty program, achieving a customer return rate of at least 50%. • Data Analytics and Revenue Growth: Leveraged data analytics to understand marketing efforts, make informed decisions, and implement adjustments that resulted in revenue and profit growth.
Designer/Creative Director at Lashawn Janae LLC
October 1, 2019 - Present
• Fabric Sourcing: Researched, sourced, and purchased high-quality fabrics to meet design requirements. • Order Processing and Customer Service: Efficiently processed orders and responded to customer emails, ensuring timely and accurate communication. • Social Media Management: Managed social media handles to enhance brand presence and engage with the audience. • Financial Management: Monitored and tracked expenses and revenue to ensure financial health and profitability. • Garment Design and Construction: Designed and constructed unique garments, bringing creative visions to life. • Pattern Creation: Developed and created patterns for various garment designs. • Content Creation: Produced compelling content for advertising and promotional purposes, enhancing brand visibility and appeal.

Education

BBA Marketing (major) and Management (minor) at Columbus State University
January 11, 2030 - January 1, 2014
BA at Columbus State University
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Software & Internet, Media & Entertainment, Manufacturing