Donald Michel Jr.

Social Media Intern at Housecall Pro

Developed and executed data-informed content strategies aligned with brand positioning and campaign objectives; achieved 2–4× higher engagement across Instagram, TikTok, and YouTube; produced and led creative direction for 'Pros of New York: A Champion the Trades', a flagship storytelling series; partnered with cross-functional teams to deliver cohesive campaigns; leveraged audience insights to refine video strategy, scaling short-form, UGC-style assets that grew TikTok followers by 400+ and maintained low-cost engagement.

Lead Editor & Videographer at SoundFynd

Developed and oversaw a structured content pipeline, boosting audience engagement by 15% and accelerating turnaround time for content publication, with an average of 22K+ views per reel. Crafted and refined long-form and short-form videos for reels, social media, and engagement-driven formats. Covered events such as Camp Flog Gnaw 2024, shooting 15 sets with a turnaround of 50+ reels over two days.

Director, Editor at Ancient Wells for Yatts (Tech)

Directed and edited a branded commercial campaign for Yatts, a B2C software technology company, managing all stages of video production from concept ideation through final post-production. Wrote and developed a marketing script and visual concept that translated complex tech solutions into clear, engaging brand storytelling. Collaborated with creative, technical, and marketing teams to ensure content alignment with overall brand strategy, resulting in a high-quality, on-message deliverable.

Film Editor at Howard University

Led post-production, crafting raw footage into a cohesive, emotionally compelling narrative. Executed 6K MXF to MP4 conversions to enhance workflow efficiency. Delivered 5 fine cuts, incorporating director’s feedback to enhance pacing and emotional impact.

Photographer, Videographer & Creative Director at Novulent, The Missing Peace LLC

Oversaw all content creation across 7 tour dates of The Missing Peace and Novulent’s Evolution Tour, delivering 15-20 pieces of content per day within a 24-hour turnaround. Orchestrated artist photoshoots, producing high-engagement visuals for social media campaigns. Shot and edited dynamic performance footage, optimizing content for brand visibility.

Multimedia Intern at International Finance Corporation

Produced video assets for internal and external corporate communications. Designed motion graphics templates and animations for high-profile presentations. Executed post-production support, including color correction, audio leveling, and format conversions.

Social Media Intern at House Call Pro

Created short-form content across TikTok, Instagram Reels, and YouTube Shorts by pitching, writing, filming, editing, and producing trend-aligned videos weekly; contributed to content calendar, supported campaign planning, collaborated with influencers, and strengthened brand storytelling.

Director, Editor at Yatts (Commercial)

Led end-to-end creative direction as part of a primary acquisition commercial for a 2026 product launch; served as Writer, Director, and Editor, overseeing concept development, scripting, on-site direction, editing, and final delivery of multiple cutdowns.

Photographer, Videographer & Creative Director at Novulent, The Missing Peace LLC

Directed and produced on-site artist photo shoots, creating visually compelling media used across social platforms and promotional campaigns; filmed and edited dynamic performance footage to optimize audience engagement and brand visibility.

Director, Editor - Freelance at Yatts (Commercial)

Led end-to-end creative direction as part of Yatts' primary acquisition commercial for its 2026 Q1 product launch, serving as writer, director, and editor, and overseeing all phases of production from concept development and scripting to on-set direction, editing, and final delivery.