Hi, I’m Donnellyn Kate Espadilla—a Marketing graduate with hands-on experience in social media management, content creation, and graphic design. I’m eager to support businesses through creative digital solutions and performance-focused strategies.

Donnelyn Kate Espadilla

Hi, I’m Donnellyn Kate Espadilla—a Marketing graduate with hands-on experience in social media management, content creation, and graphic design. I’m eager to support businesses through creative digital solutions and performance-focused strategies.

Available to hire

Hi, I’m Donnellyn Kate Espadilla—a Marketing graduate with hands-on experience in social media management, content creation, and graphic design. I’m eager to support businesses through creative digital solutions and performance-focused strategies.

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Language

English
Fluent

Work Experience

Social Media Manager and Strategist at Trabahadoor
July 1, 2025 - Present
Spearheaded and executed comprehensive social media strategies that integrated marketing funnels to drive engagement and conversions. Managed content calendars for Facebook and Instagram, ensuring brand consistency and timely deployment. Analyzed performance data and current trends to optimize campaigns. Designed and edited graphics and multimedia content to boost audience interaction. Managed paid social campaigns (boosts and full ad runs) by strategically pairing organic and paid efforts to maximize reach and KPIs. Directed a small marketing team, aligning social media activities with overall marketing objectives. Led user-generated content initiatives and coordinated influencer outreach to expand brand visibility.
Collections Intern at Enagic Philippines
November 1, 2024 - March 1, 2025
Prepared statements of accounts (SOA) and Terms of Payment (TOP) for clients, ensuring timely and accurate billing; reviewed and verified payment checks; encoded, scanned, and filed financial documents; maintained regular communication with clients regarding overdue invoices, improving collection timelines; updated internal systems with payment status and issued Certificates of Full Payment.
Graphic Designer at Freelance
February 1, 2021 - Present
Created diverse digital designs, including social media graphics, promotional and marketing materials, banners, and business menus to support brand initiatives and enhance audience engagement. Leveraged tools such as Canva, Figma, and CapCut to design visually cohesive content tailored to each platform. Successfully managed multiple projects and adhered to tight deadlines.
UGC Creator at Freelance
May 1, 2023 - Present
Delivered quality content tailored to brand needs. Promoted products and services on social media account, growing brand visibility and engagement. Collaborated with brands to ensure alignment with their vision, successfully meeting content requirements.

Education

Bachelor of Science in Business Administration Major in Marekting Management at Saint Paul School of Professional Studies
January 1, 2021 - December 31, 2025
Bachelor of Science, Marketing Management at Saint Paul School of Professional Studies
January 1, 2021 - January 1, 2025

Qualifications

Digital Marketing Certified
January 1, 2025 - December 31, 2025
Graphic Design Essentials
January 1, 2025 - December 31, 2025
Skills Enhancement Program
January 1, 2024 - December 31, 2024

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Real Estate & Construction, Education