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I'm Doris Morales, a Digital Marketing Specialist focused on crafting engaging content and building audiences online. I help brands grow through data-driven content strategies, SEO, and social media management across Instagram, TikTok, Pinterest, and WordPress. My psychology background informs consumer insights, storytelling, and brand positioning. I'm fluent in English and Spanish and enjoy partnering with travel, lifestyle, beauty, and local service businesses to amplify their voices. In my work, I design content calendars, optimize SEO performance, and collaborate with teams to create community-focused campaigns that drive sessions, impressions, and conversions. I thrive in remote, fast-paced environments and love turning trends into authentic brand narratives.…I'm Doris Morales, a Digital Marketing Specialist focused on crafting engaging content and building audiences online. I help brands grow through data-driven content strategies, SEO, and social media management across Instagram, TikTok, Pinterest, and WordPress. My psychology background informs consumer insights, storytelling, and brand positioning. I'm fluent in English and Spanish and enjoy partnering with travel, lifestyle, beauty, and local service businesses to amplify their voices. In my work, I design content calendars, optimize SEO performance, and collaborate with teams to create community-focused campaigns that drive sessions, impressions, and conversions. I thrive in remote, fast-paced environments and love turning trends into authentic brand narratives.

Doris Morales

Digital Marketer, Content Strategist, Social Media Manager, +2

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I'm Doris Morales, a Digital Marketing Specialist focused on crafting engaging content and building audiences online. I help brands grow through data-driven content strategies, SEO, and social media management across Instagram, TikTok, Pinterest, and WordPress. My psychology background informs consumer insights, storytelling, and brand positioning. I'm fluent in English and Spanish and enjoy partnering with travel, lifestyle, beauty, and local service businesses to amplify their voices. In my work, I design content calendars, optimize SEO performance, and collaborate with teams to create community-focused campaigns that drive sessions, impressions, and conversions. I thrive in remote, fast-paced environments and love turning trends into authentic brand narratives.…I'm Doris Morales, a Digital Marketing Specialist focused on crafting engaging content and building audiences online. I help brands grow through data-driven content strategies, SEO, and social media management across Instagram, TikTok, Pinterest, and WordPress. My psychology background informs consumer insights, storytelling, and brand positioning. I'm fluent in English and Spanish and enjoy partnering with travel, lifestyle, beauty, and local service businesses to amplify their voices. In my work, I design content calendars, optimize SEO performance, and collaborate with teams to create community-focused campaigns that drive sessions, impressions, and conversions. I thrive in remote, fast-paced environments and love turning trends into authentic brand narratives.

Available to hire

I’m Doris Morales, a Digital Marketing Specialist focused on crafting engaging content and building audiences online. I help brands grow through data-driven content strategies, SEO, and social media management across Instagram, TikTok, Pinterest, and WordPress. My psychology background informs consumer insights, storytelling, and brand positioning. I’m fluent in English and Spanish and enjoy partnering with travel, lifestyle, beauty, and local service businesses to amplify their voices.

In my work, I design content calendars, optimize SEO performance, and collaborate with teams to create community-focused campaigns that drive sessions, impressions, and conversions. I thrive in remote, fast-paced environments and love turning trends into authentic brand narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Founder, Content & SEO Strategist at LISATA LA MALETA

January 1, 2020 - Present

Create SEO-optimized articles, travel guides, and blog content using keyword research and competitor analysis. Manage WordPress design, UX layout, page templates, and blog formatting. Develop content across Instagram, TikTok, and Pinterest using trends and engagement psychology. Design branded Pinterest pins, optimize titles/descriptions, and organize niche boards to grow reach and traffic. Track performance through Google Analytics and adjust strategy to increase sessions, impressions, and conversions. Build community-centered content combining travel, motherhood, empowerment, and mindset.

Freelance Digital Marketer at AURA MARKETING (Small Businesses)

January 1, 2023 - Present

Manage social media content for salons, restaurants, scooter shops, and service-based businesses. Create content calendars, captions, reels, and short-form videos aligned with brand goals. Design flyers, menus, promotions, and campaign assets using Canva. Implement local SEO and optimize Google Business profiles to increase visibility and customer inquiries. Develop brand voice, visual identity, and messaging guidelines for new businesses. Advise clients on digital presence, audience engagement, and growth opportunities.

Graduate Coursework in Digital Marketing at Rutgers Business School

January 1, 2024 - Present

Graduate coursework in Content Marketing Strategy, Consumer Behavior in a Digital World, Digital Marketing, and Digital Law, Policy & Ethics. Projects included developing integrated campaigns, content audits, buyer personas, and customer journey strategies.

Account Representative at Cigna Insurance

January 1, 2016 - December 1, 2018

Provided policy guidance to 30+ customers daily with accurate coverage information. Delivered high-quality communication, issue resolution, and time management.

Operations Support Specialist at National Vision Administrators

January 1, 2014 - December 1, 2016

Supported office operations through document preparation, reporting, and workflow management. Demonstrated accuracy, organization, and ability to manage multiple tasks.