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Hi, I’m Swarangi Songire, a creative advertising professional based in Mumbai, India, with five years of experience turning ideas and imagination into intelligent, engaging brand narratives across digital, print, and experiential platforms. I excel at building brand voice in a strategic, data-driven way, blending cultural nuance, trend-led aesthetics, and audience insights to craft messages that resonate and convert. I’m comfortable working across creative domains, teams in different time zones, and fast-moving briefs. From startups to hospitality brands, I help brands define their story, maintain consistency across channels, and deliver content that adds value—always with a dose of Swa charm.…Hi, I’m Swarangi Songire, a creative advertising professional based in Mumbai, India, with five years of experience turning ideas and imagination into intelligent, engaging brand narratives across digital, print, and experiential platforms. I excel at building brand voice in a strategic, data-driven way, blending cultural nuance, trend-led aesthetics, and audience insights to craft messages that resonate and convert. I’m comfortable working across creative domains, teams in different time zones, and fast-moving briefs. From startups to hospitality brands, I help brands define their story, maintain consistency across channels, and deliver content that adds value—always with a dose of Swa charm.

Swarangi Songire

Copywriter, Brand Strategist, Creative Director, +3

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Hi, I’m Swarangi Songire, a creative advertising professional based in Mumbai, India, with five years of experience turning ideas and imagination into intelligent, engaging brand narratives across digital, print, and experiential platforms. I excel at building brand voice in a strategic, data-driven way, blending cultural nuance, trend-led aesthetics, and audience insights to craft messages that resonate and convert. I’m comfortable working across creative domains, teams in different time zones, and fast-moving briefs. From startups to hospitality brands, I help brands define their story, maintain consistency across channels, and deliver content that adds value—always with a dose of Swa charm.…Hi, I’m Swarangi Songire, a creative advertising professional based in Mumbai, India, with five years of experience turning ideas and imagination into intelligent, engaging brand narratives across digital, print, and experiential platforms. I excel at building brand voice in a strategic, data-driven way, blending cultural nuance, trend-led aesthetics, and audience insights to craft messages that resonate and convert. I’m comfortable working across creative domains, teams in different time zones, and fast-moving briefs. From startups to hospitality brands, I help brands define their story, maintain consistency across channels, and deliver content that adds value—always with a dose of Swa charm.

Available to hire

Hi, I’m Swarangi Songire, a creative advertising professional based in Mumbai, India, with five years of experience turning ideas and imagination into intelligent, engaging brand narratives across digital, print, and experiential platforms. I excel at building brand voice in a strategic, data-driven way, blending cultural nuance, trend-led aesthetics, and audience insights to craft messages that resonate and convert.
I’m comfortable working across creative domains, teams in different time zones, and fast-moving briefs. From startups to hospitality brands, I help brands define their story, maintain consistency across channels, and deliver content that adds value—always with a dose of Swa charm.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Conceptual Creative Architect at Dose of Swa

January 1, 2021 - November 14, 2025

Developed bespoke brand storytelling strategies for F&B, Construction, and lifestyle brands; blended cultural nuance, trend-led aesthetics, and SEO-backed content. Conceptualised offline campaign concepts achieving up to 3x organic engagement without paid media. Advised on tone of voice & brand identity refreshes for small businesses; expanded to content ghostwriting, editorial proofreading, and creative direction for campaigns.

MarCom Executive at Accor (Novotel Imagicaa)

December 31, 2024 - December 31, 2024

Crafted 360° brand stories across digital, print, and experiential touchpoints; increased social engagement by 50% within 3 months. Directed end-to-end campaign ideation and execution for hotel promotions, festive events, and partnerships, blending a luxury hospitality tone with approachable visuals. Produced award-winning brand content, which led to Hospitality Awards and PR opportunities. Collaborated with cross-functional teams to optimise brand voice consistency across internal comms, social media, and press coverage. Maintained a “no dull post” philosophy; every creative asset delivered with a Dose of Swa charm.

Creative Executor at Creative Foundations / A cross B orders & Industries

January 1, 2022 - January 1, 2022

The early days of my creative journey were about turning every brief into a chance to experiment, learn, and deliver beyond expectations. During three dynamic internship collaborations, I worked across industries with high-profile clients, exploring cross-cultural narratives. These roles sharpened brand voice, strategy, and visual content to deliver storytelling in independent and remote collaborative settings.

Copywriter at MAV Brand Stories LLC

December 31, 2022 - December 31, 2022

Wrote copy for varied clientele across F&B, lifestyle, and institutional sectors. Developed brand strategy for the parent institution. Scripted videos for Sharjah RTA and edited Sharjah Government Media Policies.

Copywriter at VM3 Tech Solutions LLP

December 31, 2022 - December 31, 2022

Led the copywriting function for Instagram & LinkedIn for the parent institution and multiple clients. Enhanced parent company brand strategy and executed PR initiatives. Created and wrote brand case studies showcasing results and capabilities.

Writer at Old Monk Entertainment Pvt Ltd

December 31, 2022 - December 31, 2022

Researched and developed story arcs for a web series. Authored three episodes and the epilogue, building characters and plotlines. Collaborated seamlessly with a remote creative team across cities.