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Marketing leader with extensive expertise in digital marketing strategy, campaign development, and creative evaluation. Proficient in applying quality assurance frameworks and structured rubrics to assess campaign concepts, advertisements, influencer briefs, landing page copy, and content calendars, ensuring alignment with brand voice and audience targeting. Skilled in identifying and addressing unethical persuasion patterns while upholding ethical marketing practices. Demonstrates strong analytical thinking, attention to detail, and critical evaluation abilities to benchmark and enhance creative quality and campaign effectiveness. Experienced in leveraging AI-driven marketing tools and familiarity with LLM-generated content to optimize marketing initiatives. Adept at providing actionable feedback, communicating insights clearly, and managing prompt turnaround in project-based engagements. Brings strategic reasoning and ethical judgment to develop and adapt marketing strategies that drive brand positioning and audience engagement.…Marketing leader with extensive expertise in digital marketing strategy, campaign development, and creative evaluation. Proficient in applying quality assurance frameworks and structured rubrics to assess campaign concepts, advertisements, influencer briefs, landing page copy, and content calendars, ensuring alignment with brand voice and audience targeting. Skilled in identifying and addressing unethical persuasion patterns while upholding ethical marketing practices. Demonstrates strong analytical thinking, attention to detail, and critical evaluation abilities to benchmark and enhance creative quality and campaign effectiveness. Experienced in leveraging AI-driven marketing tools and familiarity with LLM-generated content to optimize marketing initiatives. Adept at providing actionable feedback, communicating insights clearly, and managing prompt turnaround in project-based engagements. Brings strategic reasoning and ethical judgment to develop and adapt marketing strategies that drive brand positioning and audience engagement.

Ruslan Abdrakhmanov

Marketing Strategist, Brand Strategist, Content Producer, +1

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Marketing leader with extensive expertise in digital marketing strategy, campaign development, and creative evaluation. Proficient in applying quality assurance frameworks and structured rubrics to assess campaign concepts, advertisements, influencer briefs, landing page copy, and content calendars, ensuring alignment with brand voice and audience targeting. Skilled in identifying and addressing unethical persuasion patterns while upholding ethical marketing practices. Demonstrates strong analytical thinking, attention to detail, and critical evaluation abilities to benchmark and enhance creative quality and campaign effectiveness. Experienced in leveraging AI-driven marketing tools and familiarity with LLM-generated content to optimize marketing initiatives. Adept at providing actionable feedback, communicating insights clearly, and managing prompt turnaround in project-based engagements. Brings strategic reasoning and ethical judgment to develop and adapt marketing strategies that drive brand positioning and audience engagement.…Marketing leader with extensive expertise in digital marketing strategy, campaign development, and creative evaluation. Proficient in applying quality assurance frameworks and structured rubrics to assess campaign concepts, advertisements, influencer briefs, landing page copy, and content calendars, ensuring alignment with brand voice and audience targeting. Skilled in identifying and addressing unethical persuasion patterns while upholding ethical marketing practices. Demonstrates strong analytical thinking, attention to detail, and critical evaluation abilities to benchmark and enhance creative quality and campaign effectiveness. Experienced in leveraging AI-driven marketing tools and familiarity with LLM-generated content to optimize marketing initiatives. Adept at providing actionable feedback, communicating insights clearly, and managing prompt turnaround in project-based engagements. Brings strategic reasoning and ethical judgment to develop and adapt marketing strategies that drive brand positioning and audience engagement.

Available to hire

Marketing leader with extensive expertise in digital marketing strategy, campaign development, and creative evaluation. Proficient in applying quality assurance frameworks and structured rubrics to assess campaign concepts, advertisements, influencer briefs, landing page copy, and content calendars, ensuring alignment with brand voice and audience targeting. Skilled in identifying and addressing unethical persuasion patterns while upholding ethical marketing practices. Demonstrates strong analytical thinking, attention to detail, and critical evaluation abilities to benchmark and enhance creative quality and campaign effectiveness. Experienced in leveraging AI-driven marketing tools and familiarity with LLM-generated content to optimize marketing initiatives. Adept at providing actionable feedback, communicating insights clearly, and managing prompt turnaround in project-based engagements. Brings strategic reasoning and ethical judgment to develop and adapt marketing strategies that drive brand positioning and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Beginner

Spanish; Castilian

Advanced

Russian

Fluent

Work Experience

Independent Consultant at Self-employed / Independent

May 1, 2025 - January 1, 2026

Independent marketing consultant delivering strategic guidance, cross-functional coordination, and professional development services. Engaged in data-driven campaigns and AI-assisted marketing initiatives to support client go-to-market, positioning and channel optimization.

Head of Marketing and Brand Communications at Qatar Insurance Company

March 1, 2023 - April 1, 2025

Led the design and execution of a 360-degree, revenue-driving marketing function for international fintech/payments portfolio with LATAM focus. Built and managed in-house and outsourced teams of 25+ across digital, SEO, CRM, PR, social, offline, design, and content; optimized budgets and produced measurable growth across channels (70% organic traffic increase, 332% ROAS, 200K leads, 40% influencer content view cost optimization, 27% brand growth in search, 10% session-to-lead conversion). Directed web and app strategy and coordinated cross-functional, globally distributed stakeholders.

Director for Marketing, Digital, and Content at RX Global, RELX Group

April 1, 2016 - September 1, 2021

Directed marketing, digital, and content initiatives for Martech, Edtech, and Event Technologies across 30+ countries. Scaled launches of 20+ sub-brands and 10+ digital products within a new digital ecosystem; led a 25+ person team across marketing, digital product, and content; achieved a 65% increase in acquisition and over 150% growth in the sales pipeline; drove 1.5M monthly digital users and improved customer satisfaction by 75%. Managed global partnerships and communications for industry events and education programs.

Marketing Manager at RX Global, RELX Group

June 1, 2014 - April 1, 2016

Managed online and offline acquisition channels, industry events, communities, social media, direct marketing, influencers, PR, BTL and content programs; aligned marketing tactics with business goals across multiple industries and geographies; led cross-functional collaboration to optimize go-to-market and brand positioning.

Media Communications Manager at Olympic Games 2014

June 1, 2013 - June 1, 2014

Led public relations and media communications for Olympic Games 2014, coordinating with international media, event teams, and stakeholders to deliver high-impact press campaigns and coverage.