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I'm Doug Wagner, a B2B SEO & Content Marketing specialist with 14 years of eCommerce experience. I built Elimstat.com from scratch and grew it from $20K to $800K by creating a technical content library, optimizing for high-intent B2B buyer keywords, and designing the front-end UX to convert. I combine hands-on content creation, technical SEO, and product photography with front-end development to own the full organic and paid acquisition pipeline.…I'm Doug Wagner, a B2B SEO & Content Marketing specialist with 14 years of eCommerce experience. I built Elimstat.com from scratch and grew it from $20K to $800K by creating a technical content library, optimizing for high-intent B2B buyer keywords, and designing the front-end UX to convert. I combine hands-on content creation, technical SEO, and product photography with front-end development to own the full organic and paid acquisition pipeline.

Doug Wagner

Front-End Developer, Web Developer, Content Producer, +2

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I'm Doug Wagner, a B2B SEO & Content Marketing specialist with 14 years of eCommerce experience. I built Elimstat.com from scratch and grew it from $20K to $800K by creating a technical content library, optimizing for high-intent B2B buyer keywords, and designing the front-end UX to convert. I combine hands-on content creation, technical SEO, and product photography with front-end development to own the full organic and paid acquisition pipeline.…I'm Doug Wagner, a B2B SEO & Content Marketing specialist with 14 years of eCommerce experience. I built Elimstat.com from scratch and grew it from $20K to $800K by creating a technical content library, optimizing for high-intent B2B buyer keywords, and designing the front-end UX to convert. I combine hands-on content creation, technical SEO, and product photography with front-end development to own the full organic and paid acquisition pipeline.

Available to hire

I’m Doug Wagner, a B2B SEO & Content Marketing specialist with 14 years of eCommerce experience. I built Elimstat.com from scratch and grew it from $20K to $800K by creating a technical content library, optimizing for high-intent B2B buyer keywords, and designing the front-end UX to convert.

I combine hands-on content creation, technical SEO, and product photography with front-end development to own the full organic and paid acquisition pipeline.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of eCommerce & AI Systems at Elimstat / Bennett & Bennett

January 1, 2024 - Present

Built and maintain Elimstat.com end-to-end: site architecture, front-end code, product pages, and content strategy; Created the ESD Mat Roll product line from scratch ($400K/year) through SEO content strategy, keyword targeting, and conversion-focused page design; Built a custom SEO analytics platform integrating Search Console data for keyword tracking, rank monitoring, and content gap analysis; Developed technical blog content and product pages targeting high-intent B2B search queries across multiple product verticals; Implemented CI/CD workflows for rapid content deployment and site updates; Led AI integration for content workflows, including automated reporting and data analysis.

Marketing Director at Elimstat / Bennett & Bennett

January 1, 2015 - January 1, 2024

Scaled annual revenue from $20K (2012) to $800K (2025) through integrated SEO, paid search, and product development; Drove 70% of revenue through paid search by building a technical content library and UX for high-intent queries and top-of-the-funnel content; Launched 3 product verticals through SEO content strategy and front-end merchandising, including ESD Mat Rolls ($400K/yr); Expanded into Canada and Europe (~$30K each region) through localized content and international SEO; Pioneered macro product photography for technical B2B products (e.g., carbon-fiber weave detail shots for ESD smocks), setting the visual standard for the product line.

Marketing Manager at Elimstat

January 1, 2012 - January 1, 2015

Rebuilt two websites on WordPress and transitioned from agency to full in-house content control; Developed CMS architecture, editorial calendar, and authored technical blog content targeting B2B buyer keywords; Created brand style guides and print catalogs aligning online and offline messaging.